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Evaluating Farm Commodity Promotional * * Programs

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  • Kinnucan, Henry

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  • Kinnucan, Henry, 1984. "Evaluating Farm Commodity Promotional * * Programs," 1984 Annual Meeting, August 5-8, Ithaca, New York 279028, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea84:279028
    DOI: 10.22004/ag.econ.279028
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    File URL: https://ageconsearch.umn.edu/record/279028/files/aaea-1984-084.pdf
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    References listed on IDEAS

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    1. Hall, Lana & Foik, Ingrid, 1982. "The Effectiveness of Generic Versus Brand Advertising for Manufactured Milk Products--The Case of Yogurt," Staff Papers 183855, Cornell University, Department of Applied Economics and Management.
    2. Clement, Wendell E. & Henderson, Peter L., 1967. "Consumer Response to Various Levels of Advertising for Fluid Milk," Marketing Research Reports 313600, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    3. Stanley R. Thompson & Doyle A. Eiler, 1975. "Producer Returns from Increased Milk Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 505-508.
    4. Kinnucan, Henry W. & Forker, Olan D., 1982. "Seasonality in the Consumer Response to Milk Advertising: Implications for Milk Promotion Policy," Research Bulletins 182029, Cornell University, Department of Applied Economics and Management.
    5. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
    6. H. E. Doran & J. J. Quilkey, 1972. "Harmonic Analysis of Seasonal Data: Some Important Properties," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 54(4_Part_1), pages 646-651.
    7. Don H. Mann, 1975. "Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure," Management Science, INFORMS, vol. 21(7), pages 823-832, March.
    8. Wendell E. Clement, 1963. "Some Unique Problems in Agricultural Commodity Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 45(1), pages 183-194.
    9. M. L. Vidale & H. B. Wolfe, 1957. "An Operations-Research Study of Sales Response to Advertising," Operations Research, INFORMS, vol. 5(3), pages 370-381, June.
    10. Henderson, Peter L., 1976. "Butter and Cheese: Sales Changes Associated with Three Levels of Promotion," Agricultural Economic Reports 307566, United States Department of Agriculture, Economic Research Service.
    11. Frederick V. Waugh, 1959. "Needed Research on the Effectiveness of Farm Products Promotions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 41(2), pages 364-376.
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    Cited by:

    1. Kinnucan, Henry W., 1985. "Evaluating Advertising Effectiveness Using Time Series Data," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279492, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    2. Kinnucan, Henry W., 1986. "Demographic Versus Media Advertising Effects On Milk Demand: The Case Of The New York City Market," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 15(1), pages 1-9, April.

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