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An Evaluation of Fluid Milk and Cheese Advertising, 1978-93

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  • Sun, Theresa Y.
  • Blisard, Noel
  • Blaylock, James R.

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  • Sun, Theresa Y. & Blisard, Noel & Blaylock, James R., 1995. "An Evaluation of Fluid Milk and Cheese Advertising, 1978-93," Technical Bulletins 156767, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerstb:156767
    DOI: 10.22004/ag.econ.156767
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    References listed on IDEAS

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    1. Sun, Theresa Y. & Blaylock, James R., 1993. "An Evaluation of Fluid Milk and Cheese Advertising," Technical Bulletins 157039, United States Department of Agriculture, Economic Research Service.
    2. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring.
    3. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
    4. Wu, Jeremy S. & Kesecker, Kevin M. & Meinhold, Richard J., 1985. "Discussion On Analytical, Empirical, And Measurement Issues In Evaluating Advertising Program Effectiveness," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279525, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    5. S. Ichimura, 1950. "A Critical Note on the Definition of Related Goods," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 18(3), pages 179-183.
    6. Stanley R. Thompson & Doyle A. Eiler, 1975. "Producer Returns from Increased Milk Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 505-508.
    7. Ronald W. Ward & Julio Chang & Stan Thompson, 1985. "Commodity advertising: Theoretical issues relating to generic and brand promotions," Agribusiness, John Wiley & Sons, Ltd., vol. 1(4), pages 269-276.
    8. Verma, Vinod K, 1980. "A Price Theoretic Approach to the Specification and Estimation of the Sales-Advertising Function," The Journal of Business, University of Chicago Press, vol. 53(3), pages 115-137, July.
    9. Sun, Theresa Y. & Blaylock, James R. & Blisard, Noel, 1993. "An Evaluation of Fluid Milk and Cheese Advertising," Technical Bulletins 313659, United States Department of Agriculture, Economic Research Service.
    10. Ward, Ronald W. & Myers, Lester H., 1979. "Advertising Effectiveness and Coefficient Variation Over Time," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 31(1), pages 1-11, January.
    11. George, P.S. & King, Gordon A., 1971. "Consumer Demand for Food Commodities in the United States with Projections for 1980," Monographs, University of California, Davis, Giannini Foundation, number 11936, December.
    12. Diewert, W. E., 1976. "Exact and superlative index numbers," Journal of Econometrics, Elsevier, vol. 4(2), pages 115-145, May.
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    Cited by:

    1. Todd M. Schmit & Brian W. Gould & Diansheng Dong & Harry M. Kaiser & Chanjin Chung, 2003. "The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(1), pages 15-37, March.
    2. Brian Gould, 1997. "Consumer promotion and purchase timing: the case of cheese," Applied Economics, Taylor & Francis Journals, vol. 29(4), pages 445-457.

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