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Needed Research on the Effectiveness of Farm Products Promotions

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  • Frederick V. Waugh

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  • Frederick V. Waugh, 1959. "Needed Research on the Effectiveness of Farm Products Promotions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 41(2), pages 364-376.
    • Handle: RePEc:oup:ajagec:v:41:y:1959:i:2:p:364-376.
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    File URL: http://hdl.handle.net/10.2307/1235162
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    Cited by:

    1. Jekanowski, Mark D. & Williams, Daniel R., II & Schiek, William A., 2000. "Consumers' Willingness To Purchase Locally Produced Agricultural Products: An Analysis Of An Indiana Survey," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-11, April.
    2. John M. Halloran & Michael V. Martin, 1989. "Should states be in the agricultural promotion business?," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 65-75.
    3. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
    4. Kinnucan, Henry W., 1985. "Evaluating Advertising Effectiveness Using Time Series Data," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279492, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    5. Govindasamy, Ramu & Schilling, Brian J. & Sullivan, Kevin P. & Turvey, Calum G. & Brown, Logan & Puduri, Venkata S., 2004. "Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," P Series 36728, Rutgers University, Department of Agricultural, Food and Resource Economics.
    6. Kinnucan, Henry, 1984. "Evaluating Farm Commodity Promotional * * Programs," 1984 Annual Meeting, August 5-8, Ithaca, New York 279028, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Leister, Amanda M. & Capps, Oral, Jr. & Rosson, C. Parr, III, 2010. "The Economic Effects of New-Product Beef Promotion in Guatemala," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-11, July.
    8. Govindasamy, Ramu & Sullivan, Kevin P. & Puduri, Venkata S. & Schilling, Brian J. & Brown, Logan, 2005. "Consumer Awareness of the Jersey Fresh Promotional Program," P Series 36729, Rutgers University, Department of Agricultural, Food and Resource Economics.
    9. Zheng, Yuqing & Kinnucan, Henry W., 2004. "Does Advertising Rotate Demand Curves? Some Evidence For Us Non-Alcoholic Beverages," 2004 Annual meeting, August 1-4, Denver, CO 20391, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Reinoud Joosten, 2007. "Strategic Advertisement with Externalities: A New Dynamic Approach," Papers on Economics and Evolution 2007-02, Philipps University Marburg, Department of Geography.

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