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Seasonality in the Consumer Response to Milk Advertising: Implications for Milk Promotion Policy

Author

Listed:
  • Kinnucan, Henry W.
  • Forker, Olan D.

Abstract

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Suggested Citation

  • Kinnucan, Henry W. & Forker, Olan D., 1982. "Seasonality in the Consumer Response to Milk Advertising: Implications for Milk Promotion Policy," Research Bulletins 182029, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:182029
    DOI: 10.22004/ag.econ.182029
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    File URL: https://ageconsearch.umn.edu/record/182029/files/Cornell-Dyson-rb8229.pdf
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    Citations

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    Cited by:

    1. Stephenson, Mark W. & Novakovic, Andrew M. & Pratt, James E., 1991. "An Evaluation of the Cost of Seasonality in the U.S. Dairy Industry," 1991 Annual Meeting, August 4-7, Manhattan, Kansas 271158, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Bozdogan, Kirkor, 1985. "Data Needs To Facilitate Domestic Program Research," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279533, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    3. Kinnucan, Henry, 1984. "Evaluating Farm Commodity Promotional * * Programs," 1984 Annual Meeting, August 5-8, Ithaca, New York 279028, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Goddard, E.W. & Tielu, A., 1987. "The OMMB'S Fluid Milk Advertising," Working Papers 244815, University of Guelph, Department of Food, Agricultural and Resource Economics.
    5. Ronald W. Ward & William F. McDonald, 1986. "Effectiveness of generic milk advertising: A ten region study," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 77-89.

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