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Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model

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Cited by:

  1. Yingying Teng & Pengwen Hou & Lei Xie & Qian Zhang, 2024. "Impact of copycatting on the luxury manufacturer's distribution contracts in the e‐commerce era," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2157-2170, June.
  2. Zhang, Zhichao & Xu, Haiyan & Zhao, Yingxue & Liu, Zhi & Chen, Kebing, 2023. "Extended warranty service provision: A strategic analysis for the E-commerce platform supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
  3. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  4. Lam, Wing Man Wynne & Liu, Xingyi, 2023. "Dancing with rivals: How does platform’s information usage benefit independent sellers?," European Journal of Operational Research, Elsevier, vol. 309(1), pages 421-431.
  5. Wang, Lisha & Chen, Jing & Lu, Yali, 2022. "Manufacturer's channel and logistics strategy in a supply chain," International Journal of Production Economics, Elsevier, vol. 246(C).
  6. Fan, Mengli & Xing, Wei & Huang, Yi, 2023. "Joint forward contract negotiation: The role of B2B procurement platforms," Journal of Business Research, Elsevier, vol. 167(C).
  7. Zhang, Yudi & Wang, Xiaojun & Zhi, Bangdong, 2024. "Strategic investment in electric vehicle charging service: Fast charging or battery swapping," International Journal of Production Economics, Elsevier, vol. 268(C).
  8. Sun, Shuxing & Zhang, Bin, 2022. "Operation strategies for nanostore in community group buying," Omega, Elsevier, vol. 110(C).
  9. Chinonso E. Etumnu, 2022. "A competitive marketplace or an unfair competitor? An analysis of Amazon and its best sellers ranks," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 924-937, September.
  10. King-Wah Pang & Jingyi Xu & Ruixuan Jiang & Ruofan Liu, 2024. "Parcel-Locker-Sharing Model for E-Commerce Logistics Service Providers," Mathematics, MDPI, vol. 12(18), pages 1-18, September.
  11. Li, Yongjian & Bai, Xuanming & Xue, Kelei, 2020. "Business modes in the sharing economy: How does the OEM cooperate with third-party sharing platforms?," International Journal of Production Economics, Elsevier, vol. 221(C).
  12. Boyuan Zhong & Houcai Shen, 2022. "Manufacturer selling mode choice for new‐version product introduction," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3316-3330, December.
  13. Dongdong Yu & Miyu Wan & Chunlin Luo, 2022. "Dynamic pricing and dual‐channel choice in the presence of strategic consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2392-2408, September.
  14. Chunyu Li & Peng Xing & Yanting Li, 2022. "Sustainable Strategy Analysis: Platform Channel Configuration and Slotting Fee Design under Differentiated Quality Investment," Sustainability, MDPI, vol. 14(23), pages 1-28, December.
  15. Junbin Wang & Xuan Gao & Zhiguo Wang, 2021. "Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
  16. Guo, Dongliang & Fan, Zhi-Ping & Sun, Minghe, 2022. "B2C car-sharing services: Sharing mode selection and value-added service investment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  17. Qiang Guo & Zenglu Li & Jiajia Nie, 2019. "Strategic Analysis of the Online Recycler’s Reselling Channel Selection: Agency or Self-Run," Sustainability, MDPI, vol. 12(1), pages 1-19, December.
  18. Can Sun & Yonghua Ji, 2022. "For Better or For Worse: Impacts of IoT Technology in e‐Commerce Channel," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1353-1371, March.
  19. He, Peng & He, Yong & Tang, Xiaoying & Ma, Shigui & Xu, Henry, 2022. "Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
  20. Liu, Weihua & Liang, Yanjie & Tang, Ou & Shi, Victor & Liu, Xinyun, 2021. "Cooperate or not? Strategic analysis of platform interactions considering market power and precision marketing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
  21. Yuta Kittaka & Noriaki Matsushima & Fuyuki Saruta, 2021. "Competition between physical and electronic content retailers," ISER Discussion Paper 1123, Institute of Social and Economic Research, The University of Osaka.
  22. Niu, Baozhuang & Zeng, Fanzhuo & Liu, Yaoqi, 2021. "Firms’ introduction of internet-based installment: Incremental demand vs. cash opportunity cost," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 152(C).
  23. Hu, Shu & Fu, Ke, 2025. "Equilibrium analysis of the seller’s fulfillment channels and sales channels," European Journal of Operational Research, Elsevier, vol. 320(3), pages 544-558.
  24. Yong Zha & Quan Li & Tingliang Huang & Yugang Yu, 2023. "Strategic Information Sharing of Online Platforms as Resellers or Marketplaces," Marketing Science, INFORMS, vol. 42(4), pages 659-678, July.
  25. Deqing Ma & Xue Wang & Jinsong Hu, 2022. "Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction," IJERPH, MDPI, vol. 20(1), pages 1-43, December.
  26. Zhang, Zhichao & Xu, Haiyan & Chen, Kebing & Zhao, Yingxue & Liu, Zhi, 2023. "Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1215-1235.
  27. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  28. Changwen Li & Bin Cao & Yong-Wu Zhou & T. C. Edwin Cheng, 2023. "Pricing, coalition stability, and profit allocation in the pull assembly supply chains under competition," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 45(3), pages 977-1011, September.
  29. Zhen, Xueping & Xu, Shuangshuang, 2022. "Who should introduce the third-party platform channel under different pricing strategies?," European Journal of Operational Research, Elsevier, vol. 299(1), pages 168-182.
  30. He, Shan & Dai, Ying & Ma, Zu-Jun, 2023. "To offer or not to offer? The optimal value-insured strategy for crowdsourced delivery platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
  31. He Huang & Yufeng Yang & Hongyan Xu, 2025. "Larger number of reviews or higher rating? The firm’s pricing and quality disclosure strategies on the online platform," Information Technology and Management, Springer, vol. 26(1), pages 39-56, March.
  32. Xu, Xiaoping & Zhang, Mengying & Chen, Lai & Yu, Yugang, 2022. "The region-cap allocation and delivery time decision in the marketplace mode under the cap-and-trade regulation," International Journal of Production Economics, Elsevier, vol. 247(C).
  33. Albert Y. Ha & Huajiang Luo & Weixin Shang, 2022. "Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1235-1251, March.
  34. Feng, Lipan & Jin, Minyue, 2022. "Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
  35. Sun, Fei & Chen, Jing & Yang, Hui & Chen, Bintong & Wan, Zeying, 2023. "Production outsourcing decision in the presence of consumer’s preference uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  36. Shi, Jia & Chu, Lap Keung & Luo, Huajiang, 2023. "Voluntary information disclosure of an e-commerce platform under reselling, marketplace, and hybrid selling," International Journal of Production Economics, Elsevier, vol. 265(C).
  37. Cheng, Xianghui & Deng, Shiming & Jiang, Xuan & Li, Yanhai, 2023. "Optimal promotion strategies of online marketplaces," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1264-1278.
  38. Zhang, Xiuyi & Hou, Wenhua, 2022. "The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability," European Journal of Operational Research, Elsevier, vol. 296(2), pages 601-614.
  39. Fengying Hu & Zhenglong Zhou, 2023. "Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition," Electronic Commerce Research, Springer, vol. 23(4), pages 2647-2689, December.
  40. Qiaoke Zhang & Hongzhuan Chen & Liangqi Wan, 2022. "Reselling or agency model under markdown pricing policy in the presence of strategic customers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 2911-2923, October.
  41. Dong, Shuang & Qin, Zhongfeng & Yan, Yingchen, 2022. "Effects of online-to-offline spillovers on pricing and quality strategies of competing firms," International Journal of Production Economics, Elsevier, vol. 244(C).
  42. Shen, Qichao & He, Bo & Qing, Qiankai, 2022. "Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  43. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  44. Phan, Dinh Anh & Hovelaque, Vincent & Viviani, Jean-Laurent, 2023. "Integrating point-of-sale financing into the coordination of a price and credit dependent e-commerce supply chain," International Journal of Production Economics, Elsevier, vol. 259(C).
  45. Ke, Wan & Zhou, Xiaoyang & Lev, Benjamin & Zhang, Kai, 2024. "Agency, reselling, or hybrid mode? Competing with store brand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
  46. Yan, Nina & Zhang, Yaping & Xu, Xun & Gao, Yongling, 2021. "Online finance with dual channels and bidirectional free-riding effect," International Journal of Production Economics, Elsevier, vol. 231(C).
  47. Bian, Yiwen & Wang, Hang & Yan, Shuai & Han, Xiaohua, 2024. "Platform channel strategy of selling format: Effect of asymmetric service information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
  48. Xie, Jiaping & Wei, Lihong & Zhu, Weijun & Zhang, Weisi, 2021. "Platform supply chain pricing and financing: Who benefits from e-commerce consumer credit?," International Journal of Production Economics, Elsevier, vol. 242(C).
  49. Zhen, Xueping & Xu, Shuangshuang & Li, Yongjian & Shi, Dan, 2022. "When and how should a retailer use third-party platform channels? The Impact of spillover effects," European Journal of Operational Research, Elsevier, vol. 301(2), pages 624-637.
  50. Zhang, Ting & Wang, Yulan & Shen, Bin & Prak, Dennis, 2023. "Welfare-maximizing tariff versus trade-surplus-maximizing tariff: Impacts on multinational firm competition," International Journal of Production Economics, Elsevier, vol. 264(C).
  51. Wang, Chenyu & Sun, Jingchun & Shi, Siyu & Cheng, T.C. Edwin, 2025. "Third-party sellers’ selling formats and advertising competition on e-commerce platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
  52. Li, Guo & Zhang, Xuefeng & Chiu, Su-Mei & Liu, Mengqi & Sethi, Suresh P., 2019. "Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era," International Journal of Production Economics, Elsevier, vol. 218(C), pages 135-147.
  53. Xin Wang & Lin Yu & Shuhua Zhang & Shuping Wu & Baoqin Yu & Xiaofen Ye, 2023. "Referral strategy of e‐commerce platform under different selling modes," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3451-3484, September.
  54. Zhong, Qinjia & Wang, Jianjun & Zou, Zongbao & Lai, Xiaofan, 2023. "The incentives for information sharing in online retail platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
  55. Qin, Xuelian & Liu, Zhixue & Tian, Lin, 2021. "The optimal combination between selling mode and logistics service strategy in an e-commerce market," European Journal of Operational Research, Elsevier, vol. 289(2), pages 639-651.
  56. I. Robert Chiang & Jhih‐Hua Jhang‐Li, 2020. "Competition through Exclusivity in Digital Content Distribution," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1270-1286, May.
  57. Qiaoke Zhang & Benny Mantin & Hongzhuan Chen, 2023. "On selling format choice and quality differentiation in dual‐channel supply chains," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3308-3324, September.
  58. Xudong Lin & Shuilin Liu & Xiaoli Huang & Hanyang Luo & Sumin Yu, 2021. "Platform Revenue Strategy Selection Considering Consumer Group Data Privacy Regulation," Mathematics, MDPI, vol. 9(22), pages 1-24, November.
  59. Guo Li & Hong Zheng & Mengqi Liu, 2020. "Reselling or drop shipping: Strategic analysis of E-commerce dual-channel structures," Electronic Commerce Research, Springer, vol. 20(3), pages 475-508, September.
  60. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Sales mode selection and blockchain technology adoption decisions in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 272(C).
  61. Qin, Xuelian & Liu, Zhixue & Tian, Lin, 2020. "The strategic analysis of logistics service sharing in an e-commerce platform," Omega, Elsevier, vol. 92(C).
  62. Liang, Yuting & Zhang, Qingyu, 2025. "ESG equity or green credit: Financing strategies for green transformation in the supply chain under consumption subsidies," International Journal of Production Economics, Elsevier, vol. 280(C).
  63. He, Bo & Mirchandani, Prakash & Wang, Yong, 2020. "Removing barriers for grocery stores: O2O platform and self-scheduling delivery capacity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 141(C).
  64. Yan Zhang & Wen Zhang & Xiao Shi & Ting Hou, 2024. "Competing refurbishment in a supply chain with different selling modes," Journal of Intelligent Manufacturing, Springer, vol. 35(6), pages 2845-2865, August.
  65. Zhou, Qiang & Guo, Xiaolong & Sun, Can, 2025. "The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
  66. Chen Chen & Yongrui Duan & Guiping Li, 2022. "Adoption of personalized pricing in a supply chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 2715-2728, October.
  67. Xu, Xiaoping & He, Ping & Zhang, Shanshan, 2021. "Channel addition from marketplace or reselling under regional carbon cap-and-trade regulation," International Journal of Production Economics, Elsevier, vol. 236(C).
  68. Ma, Deqing & Hu, Jinsong, 2022. "The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 254(C).
  69. Wenjing Lyu & Ye Qi & Jin Liu, 2024. "Proliferation in live streaming commerce, and key opinion leader selection," Electronic Commerce Research, Springer, vol. 24(2), pages 1153-1186, June.
  70. Feifei Han & Jiao Guan, 2024. "Investment in Data Analytics with Manufacturer Encroachment," Mathematics, MDPI, vol. 12(9), pages 1-18, April.
  71. Zhang, Li-Hao & Zhang, Cheng, 2022. "Manufacturer encroachment with capital-constrained competitive retailers," European Journal of Operational Research, Elsevier, vol. 296(3), pages 1067-1083.
  72. Xu, Xiaoping & Choi, Tsan-Ming, 2021. "Supply chain operations with online platforms under the cap-and-trade regulation: Impacts of using blockchain technology," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
  73. Zhou, Xiongwei & Zhu, Chaoqun & Cai, Dan, 2024. "Delivery arrangement in online distribution channels under different power structures," Omega, Elsevier, vol. 126(C).
  74. Chen, Shuting & Yang, Lei & Kou, Qi, 2025. "Platform's blockchain introduction strategy with considering competition between new and refurbished products," International Journal of Production Economics, Elsevier, vol. 280(C).
  75. Yongrui Duan & Xiaoman Ruan & Chen Chen, 2022. "Information‐disclosing strategies of third‐party sellers on retail platforms," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 718-730, April.
  76. Zhichao Zhang & Zhi Liu & Juan Tang & Ting Tang, 2025. "Private Label Introduction and Sales Format Selection with Regard to e-Commerce Platform Supply Chain," Mathematics, MDPI, vol. 13(5), pages 1-23, March.
  77. Fang, Lei & Li, Yanlin & Govindan, Kannan, 2024. "Entry mode selection for a new entrant of the electric vehicle automaker," European Journal of Operational Research, Elsevier, vol. 313(1), pages 270-280.
  78. Yushi Tsunoda & Yusuke Zennyo, 2021. "Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 4219-4235, November.
  79. Alaei, Amir Mohammad & Taleizadeh, Ata Allah & Rabbani, Masoud, 2022. "Marketplace, reseller, or web-store channel: The impact of return policy and cross-channel spillover from marketplace to web-store," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  80. Chang, Shuhua & Li, Anqi & Wang, Xin & Wang, Xinyu, 2022. "Joint optimization of e-commerce supply chain financing strategy and channel contract," European Journal of Operational Research, Elsevier, vol. 303(2), pages 908-927.
  81. Xu, Xiaoping & Chen, Xinyang & Choi, Tsan-Ming & Cheng, T.C.E., 2024. "Platform financing versus bank financing: “When to choose which” for green production systems," European Journal of Operational Research, Elsevier, vol. 317(2), pages 515-532.
  82. Chen, Yan & Zhang, Tao & Li, Gang & Wang, Wei, 2024. "The interaction between manufacturer’s showroom deployment and online selling formats," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
  83. Jin Zhang & Desheng Wu, 2024. "Equilibrium analysis in dual-channels supply chain with dominant e-tailers," Annals of Operations Research, Springer, vol. 332(1), pages 1133-1153, January.
  84. Wang, Tong-Yuan & Chen, Zhen-Song & He, Peng & Govindan, Kannan & Skibniewski, Miroslaw J., 2023. "Alliance strategy in an online retailing supply chain: Motivation, choice, and equilibrium," Omega, Elsevier, vol. 115(C).
  85. Jianghua Wu & Yuan Xue & Jiahao Yu, 2024. "A strategic analysis of timing of wholesale pricing and information sharing strategy in dual-channel retailing," Annals of Operations Research, Springer, vol. 338(2), pages 1219-1240, July.
  86. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Zhou, Chi, 2021. "Promoting end-of-season product through online channel in an uncertain market," European Journal of Operational Research, Elsevier, vol. 295(3), pages 935-948.
  87. Hafezi, Maryam & Zhao, Xuan & Zolfagharinia, Hossein, 2023. "Together we stand? Co-opetition for the development of green products," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1417-1438.
  88. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  89. Xinyi Li & Guoxuan Huang & Jie Chu & Benrong Zheng & Kai Huang, 2021. "How Retailer Co-Opetition Impacts Pricing, Collecting and Coordination in a Closed-Loop Supply Chain," Sustainability, MDPI, vol. 13(18), pages 1-25, September.
  90. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Li, Xiang, 2020. "Promotional pricing and online business model choice in the presence of retail competition," Omega, Elsevier, vol. 94(C).
  91. Perlman, Yael, 2022. "Pricing decisions of online and offline retailers, each offering a competing benefit," Operations Research Perspectives, Elsevier, vol. 9(C).
  92. Lei, Bozhuang & Li, Gang & Cheng, T.C.E., 2024. "Friend or foe? Examining local service sharing between offline stores and e-tailers," Omega, Elsevier, vol. 123(C).
  93. Wang, Lisha & Chen, Jing & Song, Huaming, 2021. "Marketplace or reseller? Platform strategy in the presence of customer returns," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 153(C).
  94. Matsui, Kenji, 2024. "Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?," European Journal of Operational Research, Elsevier, vol. 312(2), pages 587-604.
  95. Zhao, Ying & Guan, Zhi-min & Zhang, Jun, 2023. "Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  96. Wang, Di & Liu, Weihua & Shen, Xinran & Wei, Wanying, 2019. "Service order allocation under uncertain demand: Risk aversion, peer competition, and relationship strength," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 130(C), pages 293-311.
  97. Yan, Nina & Liu, Yang & Xu, Xun & He, Xiuli, 2020. "Strategic dual-channel pricing games with e-retailer finance," European Journal of Operational Research, Elsevier, vol. 283(1), pages 138-151.
  98. De-Qing Ma & Xiao-Qing Wang & Xue Wang & Jin-Song Hu, 2023. "Achieving Triple Benefits in a Platform-Based Closed-Loop Supply Chain: The Optimal Combination between Recycling Channel and Blockchain," Sustainability, MDPI, vol. 15(5), pages 1-40, February.
  99. Pu, Xujin & Zhang, Shiming & Ji, Bowen & Han, Guanghua, 2021. "Online channel strategies under different offline channel power structures," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  100. Zhou, Xiaoyang & Liu, He & Li, Jialu & Zhang, Kai & Lev, Benjamin, 2023. "Channel strategies when digital platforms emerge: A systematic literature review," Omega, Elsevier, vol. 120(C).
  101. Lingfei Cai & Xuan Shi & Jingrong Zhu, 2019. "Quality Recovery or Low-End Recovery? Profitability and Environmental Impact of Durable Product Recovery," Sustainability, MDPI, vol. 11(6), pages 1-37, March.
  102. Niu, Baozhuang & Li, Qiyang & Mu, Zihao & Chen, Lei & Ji, Ping, 2021. "Platform logistics or self-logistics? Restaurants’ cooperation with online food-delivery platform considering profitability and sustainability," International Journal of Production Economics, Elsevier, vol. 234(C).
  103. Li, Dan & Liu, Yongmei & Hu, Junhua & Chen, Xiaohong, 2021. "Private-brand introduction and investment effect on online platform-based supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
  104. Feng Fu & Shuangying Chen & Wei Yan, 2023. "Implications of e-tailers’ transition from reselling to the combined reselling and agency selling," Electronic Commerce Research, Springer, vol. 23(3), pages 1885-1920, September.
  105. Aika Monden & Yusuke Zennyo, 2022. "Consumer rebates from e‐commerce platforms and multichannel management of third‐party sellers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 3059-3071, October.
  106. Cao, Kaiying & Xu, Yuqiu & Hua, Ye & Choi, Tsan-Ming, 2023. "Supplier or co-optor: Optimal channel and logistics selection problems on retail platforms," European Journal of Operational Research, Elsevier, vol. 311(3), pages 971-988.
  107. Gong, Canran & Song, Huaming & Chen, Daqiang & Day, Steven James & Ignatius, Joshua, 2024. "Logistics sourcing of e-commerce firms considering promised delivery time and environmental sustainability," European Journal of Operational Research, Elsevier, vol. 317(1), pages 60-75.
  108. Boyuan Zhong & Houcai Shen, 2022. "New brand introduction and selling mode choice for online retailers with network effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(5), pages 1340-1350, July.
  109. Luo, Huajiang & Zhong, Ling & Nie, Jiajia, 2022. "Quality and distribution channel selection on a hybrid platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
  110. Xu, Xiaoping & Yang, Yuanyuan & Zhang, Juzhi & Cheng, T.C.E., 2023. "Live streaming platform operations and coordination under the cap-and-trade regulation: Platform-enabled mode versus platform-agency mode," International Journal of Production Economics, Elsevier, vol. 260(C).
  111. Xie, Lei & Guo, Guangtao & Chen, Jiao, 2024. "Bundling products and service on influencer channels," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  112. Zhou, Yu & Gao, Xiang & Luo, Suyuan & Xiong, Yu & Ye, Niangyue, 2022. "Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  113. Benedict Jun Ma & Samuel Shuai Liu & George Q. Huang & Chi-To Ng, 2025. "How does consumer quality preference impact blockchain adoption in supply chains?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-16, December.
  114. Xiaodong Zhu & Huiting Zhu & Yajie Guo & Lian Ding, 2025. "Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats," Electronic Commerce Research, Springer, vol. 25(2), pages 1173-1198, April.
  115. Zhang, Xinxin & Zhang, Xiuyi & Huang, Junran, 2025. "Socially responsible e-commerce supply chains: Sales mode preference and store brand introduction," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  116. Ni Huang & Zhijun Yan & Haonan Yin, 2021. "Effects of Online–Offline Service Integration on e‐Healthcare Providers: A Quasi‐Natural Experiment," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2359-2378, August.
  117. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
  118. Wang, Yuyan & Wang, Dexia & Cheng, T.C.E. & Zhou, Rui & Gao, Junhong, 2023. "Decision and coordination of E-commerce closed-loop supply chains with fairness concern," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
  119. Liu, Weihua & Yan, Xiaoyu & Li, Xiang & Wei, Wanying, 2020. "The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).
  120. Ke Li & Gengxin Dai & Yanfei Xia & Zongyu Mu & Guitao Zhang & Yangyan Shi, 2022. "Green Technology Investment with Data-Driven Marketing and Government Subsidy in a Platform Supply Chain," Sustainability, MDPI, vol. 14(7), pages 1-22, March.
  121. Li, Xiang, 2020. "Reducing channel costs by investing in smart supply chain technologies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 137(C).
  122. Boyuan Zhong & Houcai Shen & Jianqiang Zhang & Xing Gao, 2023. "Agency or wholesale? retail selling format in the presence of new manufacturer introduction," Electronic Commerce Research, Springer, vol. 23(4), pages 2291-2325, December.
  123. Fengmin Yao & Bing Li & Yang Lv & Xu‐dong Qin, 2025. "Eco‐Labels and Sales Mode Selection Strategies for E‐Commerce Platform Supply Chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 1278-1296, March.
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