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A Study on the Relationship Between Rural E-Commerce Development and Farmers’ Income Growth

Author

Listed:
  • Hui Liu

    (Jin Cheng College of Nanjing, University of Aeronautics and Astronautics, Nanjing 210000, China)

  • Meiqin Ding

    (Jin Cheng College of Nanjing, University of Aeronautics and Astronautics, Nanjing 210000, China)

  • Yujin Kan

    (Jin Cheng College of Nanjing, University of Aeronautics and Astronautics, Nanjing 210000, China)

  • Qi Dong

    (Jin Cheng College of Nanjing, University of Aeronautics and Astronautics, Nanjing 210000, China)

Abstract

The development of rural e-commerce is conducive to expanding channels for increasing farmers’ income. This paper analyzes the relationship between rural e-commerce development and farmers’ income growth in 31 provinces (municipalities/autonomous regions) across China. First, based on a review of relevant literature, an index system for rural e-commerce development was constructed, and the entropy weight method was used to measure the comprehensive index of national rural e-commerce development. Next, a panel data regression model was established to analyze the relationship between rural e-commerce development and farmers’ income growth, followed by regional heterogeneity analysis and robustness tests. The analysis found that during the study period, China’s rural e-commerce development level increased year by year, but there were regional differences; the development of rural e-commerce in China has a significant positive impact on farmers’ income growth, but the degree of impact varies across different regions. Finally, suggestions are put forward to promote the further development of rural e-commerce in China.

Suggested Citation

  • Hui Liu & Meiqin Ding & Yujin Kan & Qi Dong, 2025. "A Study on the Relationship Between Rural E-Commerce Development and Farmers’ Income Growth," Sustainability, MDPI, vol. 17(9), pages 1-27, April.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:9:p:3879-:d:1642545
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