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The Road to Common Prosperity: Can the Digital Countryside Construction Increase Household Income?

Author

Listed:
  • Heng Li

    (School of Business, East China University of Science and Technology, Shanghai 200237, China)

  • Shangguang Yang

    (School of Business, East China University of Science and Technology, Shanghai 200237, China)

Abstract

With the rapid development of China’s digital economy, promoting the digital countryside construction has become the strategic focus and priority development direction of rural revitalization and common prosperity. This paper combines the county-level digital countryside index with the data from the China Household Finance Survey to empirically analyze the impact and mechanism of the digital countryside construction on household income. The results show that the digital countryside construction can significantly improve the level of household income. After the endogenous analysis and the robustness test, this core conclusion is still valid. From the perspective of mechanism test, the digital countryside construction can increase household income by promoting household entrepreneurship and nonagricultural employment. Heterogeneity analysis shows that there is no significant difference in the income-increasing effect of the digital countryside construction, whether urban or rural households, or households with different human capital and social relations, which means that the digital countryside development has the characteristics of inclusiveness and sharing. Under the background of unswervingly taking the road of common prosperity for all Chinese people, this paper provides some micro-evidence for how the digital economy can contribute to household income growth, as well as provides a useful reference for the implementation of the digital China strategy.

Suggested Citation

  • Heng Li & Shangguang Yang, 2023. "The Road to Common Prosperity: Can the Digital Countryside Construction Increase Household Income?," Sustainability, MDPI, vol. 15(5), pages 1-19, February.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4020-:d:1077037
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    References listed on IDEAS

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    Cited by:

    1. Mengzhen Wang & Xingong Ding & Pengfei Cheng, 2024. "Exploring the income impact of rural e-commerce comprehensive demonstration project and determinants of county selection," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    2. Dandan Kong & Jing Li & Zehu Jin, 2023. "Can Digital Economy Drive Income Level Growth in the Context of Sustainable Development? Fresh Evidence from “Broadband China”," Sustainability, MDPI, vol. 15(17), pages 1-21, September.
    3. Hui Liu & Meiqin Ding & Yujin Kan & Qi Dong, 2025. "A Study on the Relationship Between Rural E-Commerce Development and Farmers’ Income Growth," Sustainability, MDPI, vol. 17(9), pages 1-27, April.
    4. Xiangfei Ma & Yifan Ruan & Qiying Yang, 2023. "Evaluating China’s Common Prosperity Policies against the Background of Green Development by Using the PMC Model," Sustainability, MDPI, vol. 15(10), pages 1-13, May.
    5. Deshuo Zhang & Qingning Lin & Shiping Mao, 2024. "Addressing Rural Decline: China’s Practices in Rural Transformation and Farmers’ Income Growth," Agriculture, MDPI, vol. 14(9), pages 1-18, September.
    6. Muziyun Liu & Hui Liu, 2024. "The Influence and Mechanism of Digital Village Construction on the Urban–Rural Income Gap under the Goal of Common Prosperity," Agriculture, MDPI, vol. 14(5), pages 1-20, May.
    7. Yang, Nana & Ao, Xugao & Tu, Yongqian, 2024. "The impact of digital financial development on rural household income mobility," Finance Research Letters, Elsevier, vol. 63(C).
    8. Chengkai Zhang & Yu Li & Lili Yang & Zheng Wang, 2023. "Does the Development of Digital Inclusive Finance Promote the Construction of Digital Villages?—An Empirical Study Based on the Chinese Experience," Agriculture, MDPI, vol. 13(8), pages 1-23, August.
    9. Ziang Zhang & Huiying Zhang & Michael S Lin & Wentong Jia, 2025. "Is more rural digitization always better for tourism? An innovative multiscale spatial perspective," Tourism Economics, , vol. 31(2), pages 285-308, March.
    10. Jiaxuan Li & Zhiyuan Peng, 2024. "Impact of Digital Villages on Agricultural Green Growth Based on Empirical Analysis of Chinese Provincial Data," Sustainability, MDPI, vol. 16(21), pages 1-27, November.
    11. Wang, Qiulin & Hu, Jinmiao, 2025. "How do artificial intelligence applications affect the labor income share?New challenges to common prosperity in the digital economy era," International Review of Economics & Finance, Elsevier, vol. 103(C).
    12. Zhang, Kaixia & Bu, Caiqi, 2024. "The power of digitalization: A study of the effect of the digital economy on household energy poverty," Energy, Elsevier, vol. 313(C).

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