On the regulation of social norms
A model is developed to understand how norms can be influenced by norm entrepreneurs, e.g. lawmakers, government agencies, unions etc. Two instruments of influencing the dynamics of normfollowing behavior are analyzed, namely transforming the (monetary) incentives and changing the meaning or the reputational value of following a norm. First, incentives can be introduced (e.g. fines or subsidies imposed by government agencies) to violate existing norms or follow a new code of behavior. Second, actors can be convinced by norm entrepreneurs, e.g. using moral suasion, that following the existing norm is inappropriate or that following a certain new norm is appropriate. Both forms of norm regulation are incorporated into Akerlof's model of social custom (1980) in order to derive the comparative static properties of norm destruction and norm creation for different types of norms.
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- Basu, Kaushik & Jones, Eric & Schlicht, Ekkehart, 1987.
"The Growth and Decay of Custom: The Role of the New Institutional Economics in Economic History,"
3790, University Library of Munich, Germany.
- Basu, Kaushik & Jones, Eric & Schlicht, Ekkehart, 1987. "The growth and decay of custom: The role of the new institutional economics in economic history," Explorations in Economic History, Elsevier, vol. 24(1), pages 1-21, January.
- Basu, Kaushik & Jones, Eric & Schlicht, Ekkehart, 1987. "The Growth and Decay of Custom: The Role of the New Institutional Economics in Economic History," Munich Reprints in Economics 3328, University of Munich, Department of Economics.
- de Neubourg, Chris & Vendrik, Maarten, 1994. "An extended rationality model of social norms in labour supply," Journal of Economic Psychology, Elsevier, vol. 15(1), pages 93-126, March.
- Huck, Steffen, 1998. "Trust, Treason, and Trials: An Example of How the Evolution of Preferences Can Be Driven by Legal Institutions," Journal of Law, Economics and Organization, Oxford University Press, vol. 14(1), pages 44-60, April.
- Schlicht, Ekkehart, 1998. "On Custom in the Economy," OUP Catalogue, Oxford University Press, number 9780198292241, March.
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