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The future of private-label markets: A global convergence approach

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  • Gielens, Katrijn
  • Dekimpe, Marnik

    (Tilburg University, School of Economics and Management)

  • Mukherjee, A.
  • Tuli, Kapil R.

Abstract

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Suggested Citation

  • Gielens, Katrijn & Dekimpe, Marnik & Mukherjee, A. & Tuli, Kapil R., 2023. "The future of private-label markets: A global convergence approach," Other publications TiSEM 06f4bad4-fc32-42f4-8b7f-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:06f4bad4-fc32-42f4-8b7f-23ff33b9da2e
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    Cited by:

    1. D. Louis & C. Lombart & C. Grappe & F. Durif & F. Charton-Vachet & O. Untilov, 2023. "What claims best convey the quality of retailers’ standard private label products?," Post-Print hal-04318900, HAL.
    2. Maesen, Stijn, 2025. "Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 192-211.
    3. Steenkamp, Jan-Benedict E.M., 2024. "What is holding private label back in the United States and in emerging markets?," Journal of Retailing, Elsevier, vol. 100(1), pages 56-69.
    4. Dragomir Helmut & Rosca Vlad I. & Pop Stefana, 2024. "Perceived Quality and Satisfaction Regarding Private Labels in Romanian Retail," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2274-2282.

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