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Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation

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  • M. BRENGMAN
  • M. GEUENS
  • B. WEIJTERS
  • S. M. SMITH
  • R. SWINYARD

Abstract

Online surveys in the US and Belgium were conducted to cross-culturally validate the Internet shopper lifestyle scale (Smith and Swinyard, 2001). Special attention was devoted to sample, construct and measurement equivalence. In both countries, the same six basic dimensions were found to underlie the scale: Internet convenience, perceived self-inefficacy, Internet logistics, Internet distrust, Internet offer, and Internet window-shopping. Except from having the same basic meaning and structure in Belgium as in the US, the Web-usage-related-lifestyle scale also led to the same segments in both countries. Four online shopping segments (Tentative Shoppers, Suspicious Learners, Shopping Lovers and Business Users) and four online nonshopping segments (Fearful Browsers, Positive Technology Muddlers, Negative Technology Muddlers and Adventurous Browsers) are profiled with regard to their Web-usage-related lifestyle, themes of Internet Usage, Internet attitude, psychographic and demographic characteristics.

Suggested Citation

  • M. Brengman & M. Geuens & B. Weijters & S. M. Smith & R. Swinyard, 2003. "Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/205, Ghent University, Faculty of Economics and Business Administration.
  • Handle: RePEc:rug:rugwps:03/205
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    1. Thomas P. Novak & Donna L. Hoffman & Yiu-Fai Yung, 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, INFORMS, vol. 19(1), pages 22-42, May.
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    Cited by:

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    2. Shweta Pandey & Deepak Chawla, 2016. "Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty - an emerging market framework," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 50-71.
    3. Ahlert, Dieter & Evanschitzky, Heiner & Thesing, Miriam, 2006. "Kundentypologie in der Multikanalwelt: Ergebnisse einer Online- und Offline-Befragung," Working Papers 44, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).
    4. M. Geuens & D. Vantomme & G. Goessaert & B. Weijters, 2003. "Assessing the impact of offline URL advertising," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/163, Ghent University, Faculty of Economics and Business Administration.
    5. Díaz, Asunción & Gómez, Mar & Molina, Arturo, 2017. "A comparison of online and offline consumer behaviour: An empirical study on a cinema shopping context," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 44-50.
    6. Ratchaneekorn Dansirichaisawat, 2014. "Discovering Environmental Attitude and Lifestyle Segmentation of Green Consumers: a Conceptual Model for Research," Journal of Social and Development Sciences, AMH International, vol. 5(2), pages 102-110.
    7. Thøgersen, John, 2018. "Transport-related lifestyle and environmentally-friendly travel mode choices: A multi-level approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 107(C), pages 166-186.
    8. Ben Arfi, Wissal & Ben Nasr, Imed & Khvatova, Tatiana & Ben Zaied, Younes, 2021. "Understanding acceptance of eHealthcare by IoT natives and IoT immigrants: An integrated model of UTAUT, perceived risk, and financial cost," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    9. Pradip Swarnakar & Ajay Kumar & Sanjay Kumar, 2016. "Why generation Y prefers online shopping: a study of young customers of India," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 2(3), pages 215-232.
    10. Rotem-Mindali, Orit, 2010. "E-tail versus retail: The effects on shopping related travel empirical evidence from Israel," Transport Policy, Elsevier, vol. 17(5), pages 312-322, September.
    11. Onetiu Daniel Darius & Glovatchi Bogdana, 2020. "Digital Transformation Of The Education System. From Adaptability To Performance," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 95-102, December.
    12. Pandey, Shweta & Chawla, Deepak, 2014. "E-lifestyles of Indian online shoppers: A scale validation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1068-1074.
    13. Giao, Ha Nam Khanh & Phuong, Nguyen Hoai, 2013. "Consumer behavior in Groupon business in Vietnam," OSF Preprints ea5jn, Center for Open Science.
    14. Kim, Mingyung & Kim, Jeeyeon & Choi, Jeonghye & Trivedi, Minakshi, 2017. "Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 55-68.
    15. Frasquet, Marta & Ieva, Marco & Ziliani, Cristina, 2021. "Online channel adoption in supermarket retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    16. Farid Huseynov & Sevgi Özkan Yıldırım, 2019. "Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms," SAGE Open, , vol. 9(2), pages 21582440198, May.
    17. Ganesh, Jaishankar & Reynolds, Kristy E. & Luckett, Michael & Pomirleanu, Nadia, 2010. "Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies," Journal of Retailing, Elsevier, vol. 86(1), pages 106-115.
    18. Karimi, Sahar & Holland, Christopher P. & Papamichail, K. Nadia, 2018. "The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective," Journal of Business Research, Elsevier, vol. 91(C), pages 71-82.
    19. Banerjee, Arindam & Banerjee, Tanushri, 2016. "Web Content Analysis of Online Grocery Shopping Web Sites in India," IIMA Working Papers WP2016-03-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    20. Chiang, Lan-Lung (Luke) & Yang, Chin-Sheng, 2018. "Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 177-187.
    21. Bressolles, Grégory & Durrieu, François & Senecal, Sylvain, 2014. "A consumer typology based on e-service quality and e-satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 889-896.
    22. Pérez-Hernández, Javier & Sánchez-Mangas, Rocío, 2011. "To have or not to have Internet at home: Implications for online shopping," Information Economics and Policy, Elsevier, vol. 23(3), pages 213-226.

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    Keywords

    Internet segmentation; Internet lifestyle; cross-cultural research; e-shoppers; scale validation;
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