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Perceived Internet privacy concerns on social network in Europe

  • Cecere, Grazia
  • Le Guel, Fabrice
  • Soulié, Nicolas

The development of computing technologies and Internet has made possible to capture, save and analyse increasing mount of personal information, which might impact public concern about privacy. The present article aims at analysing Internet privacy concerns in respect to social network website. We use a well-suited dataset of 23 087 individuals collected by the European Union in 2009 in all member states. Fitting an ordered logit model, we examine the variables associated with the probability to have high privacy concerns in order to draw policy and regulatory implications. The results show that institutional framework ensuring comprehensive national efforts to safeguard privacy increases the probability to be worried about possible misuse of private data. Additionally, we observe that socio-demographic variables affect the perception of individual personal data use/misuse.

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File URL: http://mpra.ub.uni-muenchen.de/41437/3/MPRA_paper_41437.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 41437.

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Date of creation: 2012
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Handle: RePEc:pra:mprapa:41437
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  1. Avi Goldfarb & Catherine E. Tucker, 2011. "Privacy Regulation and Online Advertising," Management Science, INFORMS, vol. 57(1), pages 57-71, January.
  2. Cuneyt Koyuncu & Donald Lien, 2003. "E-commerce and consumer's purchasing behaviour," Applied Economics, Taylor & Francis Journals, vol. 35(6), pages 721-726.
  3. Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
  4. Varian, Hal R, 1985. "Price Discrimination and Social Welfare," American Economic Review, American Economic Association, vol. 75(4), pages 870-75, September.
  5. Tucker, Catherine E., 2012. "The economics of advertising and privacy," International Journal of Industrial Organization, Elsevier, vol. 30(3), pages 326-329.
  6. Catherine Tucker, 2010. "Social Networks, Personalized Advertising, and Privacy Controls," Working Papers 10-07, NET Institute.
  7. Heikkila, Eric J., 2011. "An information perspective on path dependence," Journal of Institutional Economics, Cambridge University Press, vol. 7(01), pages 23-45, March.
  8. George J. Stigler, 1980. "An Introduction to Privacy in Economics and Politics," University of Chicago - George G. Stigler Center for Study of Economy and State 10, Chicago - Center for Study of Economy and State.
  9. Alan L. Montgomery & Shibo Li & Kannan Srinivasan & John C. Liechty, 2004. "Modeling Online Browsing and Path Analysis Using Clickstream Data," Marketing Science, INFORMS, vol. 23(4), pages 579-595, November.
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