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Predicting user concerns about online privacy

Author

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  • Mike Z. Yao
  • Ronald E. Rice
  • Kier Wallis

Abstract

With the rapid diffusion of the Internet, researchers, policy makers, and users have raised concerns about online privacy, although few studies have integrated aspects of usage with psychological and attitudinal aspects of privacy. This study develops a model involving gender, generalized self‐efficacy, psychological need for privacy, Internet use experience, Internet use fluency, and beliefs in privacy rights as potential influences on online privacy concerns. Survey responses from 413 college students were analyzed by bivariate correlations, hierarchical regression, and structural equation modeling. Regression results showed that beliefs in privacy rights and a psychological need for privacy were the main influences on online privacy concerns. The proposed structural model was not well supported by the data, but a revised model, linking self‐efficacy with psychological need for privacy and indicating indirect influences of Internet experience and fluency on online privacy concerns about privacy through beliefs in privacy rights, was supported by the data.

Suggested Citation

  • Mike Z. Yao & Ronald E. Rice & Kier Wallis, 2007. "Predicting user concerns about online privacy," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(5), pages 710-722, March.
    • Handle: RePEc:bla:jamist:v:58:y:2007:i:5:p:710-722
    DOI: 10.1002/asi.20530
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    Cited by:

    1. Sophie Cockcroft & Saphira Rekker, 2016. "The relationship between culture and information privacy policy," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(1), pages 55-72, February.
    2. Pagani, Margherita & Malacarne, Giovanni, 2017. "Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 133-148.
    3. Edo Rajh & Jelena Budak & Mateo Zokalj, 2016. "Personal Values of Internet Users: A Cluster Analytic Approach," Working Papers 1606, The Institute of Economics, Zagreb.
    4. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    5. Cecere, Grazia & Le Guel, Fabrice & Soulié, Nicolas, 2012. "Perceived Internet privacy concerns on social network in Europe," MPRA Paper 41437, University Library of Munich, Germany.
    6. Jelena Budak & Edo Rajh & Ivan-Damir Anić, 2015. "Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens," Journal of Balkan and Near Eastern Studies, Taylor & Francis Journals, vol. 17(1), pages 29-48, January.
    7. Huarng, Kun-Huang & Yu, Tiffany Hui-Kuang & Lee, Cheng fang, 2022. "Adoption model of healthcare wearable devices," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    8. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
    9. Attour, Amel & Baudino, Marco & Krafft, Jackie & Lazaric, Nathalie, 2020. "Determinants of energy tracking application use at the city level: Evidence from France," Energy Policy, Elsevier, vol. 147(C).
    10. Sophie Hemker & Carolina Herrando & Efthymios Constantinides, 2021. "The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing," Sustainability, MDPI, vol. 13(20), pages 1-13, October.
    11. Amel Attour & Marco Baudino & Jackie Krafft & Nathalie Lazaric, 2020. "Determinants of smart energy tracking application use at the city level: Evidence from France," Post-Print hal-02942483, HAL.
    12. Xu, Zhuo, 2019. "An empirical study of patients' privacy concerns for health informatics as a service," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 297-306.
    13. Jelena Budak & Edo Rajh & Sunčana Slijepčević & Bruno Škrinjarić, 2021. "Conceptual Research Framework of Consumer Resilience to Privacy Violation Online," Sustainability, MDPI, vol. 13(3), pages 1-14, January.
    14. Moustaka, Vaia & Theodosiou, Zenonas & Vakali, Athena & Kounoudes, Anastasis & Anthopoulos, Leonidas G., 2019. "Εnhancing social networking in smart cities: Privacy and security borderlines," Technological Forecasting and Social Change, Elsevier, vol. 142(C), pages 285-300.
    15. Jacopo Arpetti & Marco Delmastro, 2021. "The privacy paradox: a challenge to decision theory?," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 48(4), pages 505-525, December.

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