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Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens


  • Jelena Budak

    () (The Institute of Economics, Zagreb)

  • Edo Rajh

    () (The Institute of Economics, Zagreb)

  • Ivan-Damir Anic

    () (The Institute of Economics, Zagreb)


This study examines which segments of population with similar attitudes towards privacy, data protection and surveillance exist in selected Western Balkan countries, and whether they can be differentiated by demographic characteristics and by country of residence. The data collected by survey were analyzed using factor analysis, k-means cluster analysis and chi-square test. The findings indicate that there are three groups of citizens with similar attitudes in selected Western Balkan countries: (1) pro-surveillance oriented citizens, (2) citizens concerned about being surveilled, and (3) citizens opting for better data protection. The identified groups of citizens differ in age, education, employment and country of residence. The results provide insights on how individuals form their attitudes on contemporary privacy, data protection and surveillance issues.

Suggested Citation

  • Jelena Budak & Edo Rajh & Ivan-Damir Anic, 2014. "Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens," Working Papers 1402, The Institute of Economics, Zagreb.
  • Handle: RePEc:iez:wpaper:1402

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    References listed on IDEAS

    1. Mike Z. Yao & Ronald E. Rice & Kier Wallis, 2007. "Predicting user concerns about online privacy," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(5), pages 710-722, March.
    2. Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2012. "Public Attitudes towards Surveillance and Privacy in Western Balkans: The Case of Serbia," Working Papers 1203, The Institute of Economics, Zagreb.
    3. Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2011. "Public Attitudes Towards Surveillance and Privacy in Croatia," Working Papers 1101, The Institute of Economics, Zagreb.
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    Cited by:

    1. Vedran Recher & Jelena Budak & Edo Rajh, 2015. "Eye in the Sky: Contextualizing Development with Online Privacy Concern in Western Balkan Countries," Working Papers 1502, The Institute of Economics, Zagreb.

    More about this item


    privacy; data protection; surveillance; typology of citizens; Western Balkans;

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • K49 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Other


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