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Public Attitudes towards Surveillance and Privacy in Western Balkans: The Case of Serbia


  • Jelena Budak

    () (The Institute of Economics, Zagreb)

  • Ivan-Damir Anic

    () (The Institute of Economics, Zagreb)

  • Edo Rajh

    () (The Institute of Economics, Zagreb)


As a part of the larger project that covers Western Balkan countries, this paper investigates the attitudes of Serbian citizens towards privacy, data protection, surveillance and security. It examines which segments of population with similar attitudes towards surveillance and privacy exist in this country, and can they be differentiated by demographic characteristics. The empirical analysis was based on public opinion survey with the nationally representative sample of 500 Serbian citizens. The findings indicate that Serbian citizens showed the highest concern about personal data manipulation, and they seem to be cautious about the effectiveness of surveillance, but some of them expressed the need for surveillance enforcement. There are three groups of citizens with similar attitudes: (1) citizens concerned about data and privacy protection, (2) pro-surveillance oriented citizens, (3) citizens concerned about being surveilled. Identified groups of citizens differ in age, education, and employment status. The empirical results of this paper could be used for comparison with other Western Balkan countries, and might be taken into consideration in the design of policies related to privacy, security, surveillance and data protection.

Suggested Citation

  • Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2012. "Public Attitudes towards Surveillance and Privacy in Western Balkans: The Case of Serbia," Working Papers 1203, The Institute of Economics, Zagreb.
  • Handle: RePEc:iez:wpaper:1203

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    References listed on IDEAS

    1. Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2011. "Public Attitudes Towards Surveillance and Privacy in Croatia," Working Papers 1101, The Institute of Economics, Zagreb.
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    Cited by:

    1. Jelena Budak & Edo Rajh & Ivan-Damir Anic, 2014. "Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens," Working Papers 1402, The Institute of Economics, Zagreb.

    More about this item


    privacy; data protection; security; surveillance; Serbia;

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • K49 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Other

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