IDEAS home Printed from
   My bibliography  Save this paper

Public Attitudes Towards Surveillance and Privacy in Croatia


  • Jelena Budak

    () (The Institute of Economics, Zagreb)

  • Ivan-Damir Anic

    () (The Institute of Economics, Zagreb)

  • Edo Rajh

    () (The Institute of Economics, Zagreb)


This paper investigates public attitudes towards surveillance and privacy in Croatia. It segments the respondents based on their views on surveillance and privacy, and examines differences between them with regard to their demographic characteristics. The empirical analysis is based on data obtained from a public opinion survey. The data were analyzed using descriptive statistics, exploratory and confirmatory factor analysis, Cronbach alpha calculation, chi-square test, and cluster analysis. The factor analysis showed six distinct factors: (1) perceived surveillance effectiveness, (2) concern about being surveilled, (3) trust in privacy protection procedures, (4) concern about CCTV privacy intrusion, (5) concern about personal data manipulation, and (6) a need for surveillance enforcement. K-means cluster analysis indicated the following three groups of citizens: pro-surveillance oriented citizens, citizens concerned about being surveilled, and citizens concerned about data and privacy protection. Significant differences between the groups were found in age and education, while no significant differences exist in gender, employment status, and household income. The findings of this study support the existence of different groups of citizens regarding their attitudes towards surveillance and privacy.

Suggested Citation

  • Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2011. "Public Attitudes Towards Surveillance and Privacy in Croatia," Working Papers 1101, The Institute of Economics, Zagreb.
  • Handle: RePEc:iez:wpaper:1101

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Curtis R. Taylor, 2004. "Consumer Privacy and the Market for Customer Information," RAND Journal of Economics, The RAND Corporation, vol. 35(4), pages 631-650, Winter.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Jelena Budak & Edo Rajh & Ivan-Damir Anic, 2014. "Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens," Working Papers 1402, The Institute of Economics, Zagreb.
    2. Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2012. "Public Attitudes towards Surveillance and Privacy in Western Balkans: The Case of Serbia," Working Papers 1203, The Institute of Economics, Zagreb.

    More about this item


    surveillance; privacy concern; public opinion; segmentation; demographic characteristics; Croatia;

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • K49 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iez:wpaper:1101. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Doris Banicevic). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.