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Public Attitudes Towards Surveillance and Privacy in Croatia

Author

Listed:
  • Jelena Budak

    (The Institute of Economics, Zagreb)

  • Ivan-Damir Anic

    (The Institute of Economics, Zagreb)

  • Edo Rajh

    (The Institute of Economics, Zagreb)

Abstract

This paper investigates public attitudes towards surveillance and privacy in Croatia. It segments the respondents based on their views on surveillance and privacy, and examines differences between them with regard to their demographic characteristics. The empirical analysis is based on data obtained from a public opinion survey. The data were analyzed using descriptive statistics, exploratory and confirmatory factor analysis, Cronbach alpha calculation, chi-square test, and cluster analysis. The factor analysis showed six distinct factors: (1) perceived surveillance effectiveness, (2) concern about being surveilled, (3) trust in privacy protection procedures, (4) concern about CCTV privacy intrusion, (5) concern about personal data manipulation, and (6) a need for surveillance enforcement. K-means cluster analysis indicated the following three groups of citizens: pro-surveillance oriented citizens, citizens concerned about being surveilled, and citizens concerned about data and privacy protection. Significant differences between the groups were found in age and education, while no significant differences exist in gender, employment status, and household income. The findings of this study support the existence of different groups of citizens regarding their attitudes towards surveillance and privacy.

Suggested Citation

  • Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2011. "Public Attitudes Towards Surveillance and Privacy in Croatia," Working Papers 1101, The Institute of Economics, Zagreb.
    • Handle: RePEc:iez:wpaper:1101
    as

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    File URL: https://hrcak.srce.hr/file/106614
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    References listed on IDEAS

    as
    1. Curtis R. Taylor, 2004. "Consumer Privacy and the Market for Customer Information," RAND Journal of Economics, The RAND Corporation, vol. 35(4), pages 631-650, Winter.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Jelena Budak & Edo Rajh & Ivan-Damir Anić, 2015. "Privacy Concern in Western Balkan Countries: Developing a Typology of Citizens," Journal of Balkan and Near Eastern Studies, Taylor & Francis Journals, vol. 17(1), pages 29-48, January.
    2. Jelena Budak & Ivan-Damir Anic & Edo Rajh, 2012. "Public Attitudes towards Surveillance and Privacy in Western Balkans: The Case of Serbia," Working Papers 1203, The Institute of Economics, Zagreb.

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    More about this item

    Keywords

    surveillance; privacy concern; public opinion; segmentation; demographic characteristics; Croatia;
    All these keywords.

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • K49 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Other

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