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Global Alcohol Markets: Evolving Consumption Patterns, Regulations and Industrial Organizations

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  • Kym Anderson
  • Giulia Meloni
  • Johan Swinnen

Abstract

For millennia alcoholic drinks have played an important role in food security and health (both positive and negative), but consumption patterns of beer, wine and spirits have altered substantially over the past two centuries. So too have their production technologies and industrial organization. Globalization and economic growth have contributed to considerable convergence in national alcohol consumption patterns. The industrial revolution contributed to excess consumption by stimulating demand and lowering the cost of alcohol. It also led to concentration in some alcohol industries, expecially brewing. In recent years the emergence of craft producers has countered firm concentration and the homogenization of alcoholic beverages. Meanwhile, governments have intervened extensively in alcohol markets to reduce excessive consumption, raise taxes, protect domestic industries and/or ensure competition. These regulations have contributed to, and been affected by, evolving patterns of consumption and changing structures of alcohol industries.

Suggested Citation

  • Kym Anderson & Giulia Meloni & Johan Swinnen, 2018. "Global Alcohol Markets: Evolving Consumption Patterns, Regulations and Industrial Organizations," LICOS Discussion Papers 40118, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
  • Handle: RePEc:lic:licosd:40118
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    References listed on IDEAS

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    Cited by:

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    3. Haiqian Ke & Shangze Dai & Haichao Yu, 2022. "Effect of green innovation efficiency on ecological footprint in 283 Chinese Cities from 2008 to 2018," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(2), pages 2841-2860, February.
    4. João Rebelo & Raúl Compés & Samuel Faria & Tânia Gonçalves & Vicente Pinilla & Katrin Simón-Elorz, 2021. "Wine consumption frequency during lockdown in the Iberian markets," Documentos de Trabajo dt2021-02, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    5. Anderson, Kym, 2020. "Consumer Taxes on Alcohol: An International Comparison over Time," Journal of Wine Economics, Cambridge University Press, vol. 15(1), pages 42-70, February.
    6. Wittwer, Glyn & Anderson, Kym, 2021. "COVID-19 and Global Beverage Markets: Implications for Wine," Journal of Wine Economics, Cambridge University Press, vol. 16(2), pages 117-130, May.
    7. Rebelo, João & Compés, Raúl & Faria, Samuel & Gonçalves, Tânia & Pinilla, Vicente & Simón-Elorz, Katrin, 2021. "Covid-19 Lockdown and Wine Consumption Frequency in Portugal and Spain," Working Papers 321853, American Association of Wine Economists.
    8. Cockx, Lara & Meloni, Giulia & Swinnen, Johan, 2021. "The Water of Life and Death: A Brief Economic History of Spirits," Journal of Wine Economics, Cambridge University Press, vol. 16(4), pages 355-399, November.
    9. Kym Anderson & Vicente Pinilla, 2022. "Wine's belated globalization, 1845–2025," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(2), pages 742-765, June.
    10. Julian M. Alston & Davide Gaeta, 2021. "Reflections on the Political Economy of European Wine Appellations," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 7(2), pages 219-258, July.
    11. Kym Anderson, 2020. "Evolving from a rum state: Australia's alcohol consumption," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(3), pages 724-749, July.
    12. Kym Anderson, 2020. "Asia’S Emergence In Global Beverage Markets: The Rise Of Wine," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 65(04), pages 755-779, June.
    13. Stéphane Bécuwe & Bertrand Blancheton & Samuel Maveyraud, 2022. "New evidence on wine in French international trade (1848–1913): Import discrimination as export quality promotion," Post-Print hal-03767178, HAL.
    14. María‐Isabel Ayuda & Hugo Ferrer‐Pérez & Vicente Pinilla, 2020. "A leader in an emerging new international market: the determinants of French wine exports, 1848–1938," Economic History Review, Economic History Society, vol. 73(3), pages 703-729, August.
    15. Wittwer, Glyn & Anderson, Kym, 2020. "A Model of Global Beverage Markets," Journal of Wine Economics, Cambridge University Press, vol. 15(3), pages 330-354, August.
    16. Clements, Ken & Lan, Yihui & Liu, Haiyan, 2020. "Understanding Alcohol Consumption across Countries," 2020 Conference (64th), February 12-14, 2020, Perth, Western Australia 305249, Australian Agricultural and Resource Economics Society.
    17. María Isabel Ayuda & Vicente Pinilla, 2021. "Agricultural exports and economic development in Spain during the first wave of globalisation," Scandinavian Economic History Review, Taylor & Francis Journals, vol. 69(3), pages 199-216, September.
    18. Kenneth W. Clements & Yihui Lan & Haiyan Liu, 2020. "Understanding alcohol consumption across countries," Applied Economics, Taylor & Francis Journals, vol. 52(40), pages 4421-4439, August.
    19. Macedo, Anthony & Rebelo, João & Gouveia, Sofia, 2019. "Export propensity and intensity in the wine industry: a fractional econometric approach," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 8(3), December.
    20. Giulia Meloni & Kym Anderson & Koen Deconinck & Johan Swinnen, 2019. "Wine Regulations," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(4), pages 620-649, December.
    21. Áron Török & Ákos Szerletics & Lili Jantyik, 2020. "Factors Influencing Competitiveness in the Global Beer Trade," Sustainability, MDPI, vol. 12(15), pages 1-15, July.
    22. Paola Corsinovi, 2021. "Consumer Taxes on Alcohol: Is the Wine Sector a Niche Within the Alcoholic Beverages?," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 7(2), pages 341-348, July.
    23. Britta Niklas & Jean‐Marie Cardebat & Robin M. Back & Davide Gaeta & Vicente Pinilla & João Rebelo & Roberto Jara‐Rojas & Guenter Schamel, 2022. "Wine industry perceptions and reactions to the COVID‐19 crisis in the Old and New Worlds: Do business models make a difference?," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 810-831, October.

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    More about this item

    Keywords

    Globalization of preferences; Convergence of national beverage consumption mix; Alcohol and health; Restrictions on alcohol consumption and production; Beverage firm concentration;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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