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Globalization and Taste Convergence: The Case of Wine and Beer

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  • Joshua Aizenman
  • Eileen L. Brooks

Abstract

This paper investigates changes in cultural consumption patterns for a low concentration industry: wine and beer. Using data on 38 countries from 1963-2000, there is clear convergence in the consumption of wine relative to beer between 1963 and 2000. Convergence occurs even more quickly within groups of countries that have a higher degree of integration. A key prediction of international trade is confirmed in the data: greater trade integration weakens the association between production and consumption patterns -- although the relative consumption of wine can be explained well in 1963 by grape production and latitude, these variables are much less significant in 2000. Despite these "scientific" explanations for the consumption of wine, there is also a cultural angle to wine consumption. While the relative wine consumption of France and Germany is converging, several Latin American countries fail to converge. The patterns of convergence are consistent with dynamics of adjustment in an overlapping generation habit formation model.

Suggested Citation

  • Joshua Aizenman & Eileen L. Brooks, 2005. "Globalization and Taste Convergence: The Case of Wine and Beer," NBER Working Papers 11228, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:11228
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    1. repec:eee:eecrev:v:100:y:2017:i:c:p:1-27 is not listed on IDEAS
    2. Villanueva, Emiliano C. & Castillo-Valero, Juan Sebastián & García-Cortijo, Mª Carmen, 2015. "Who is Drinking Wine in the United States? The Demographic and Socio-Economic Profile of U.S. Wine Consumers (1972-2012)," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 18(4).
    3. Andrea Dal Bianco & Vasco Ladislao Boatto & Francesco Caracciolo & Fabio Gaetano Santeramo, 2016. "Tariffs and non-tariff frictions in the world wine trade," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 43(1), pages 31-57.
    4. Liesbeth Colen & Johan Swinnen, 2016. "Economic Growth, Globalisation and Beer Consumption," Journal of Agricultural Economics, Wiley Blackwell, vol. 67(1), pages 186-207, February.
    5. Jon Nelson, 2010. "Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975-2000," Applied Economics, Taylor & Francis Journals, vol. 42(7), pages 803-823.
    6. Holmes, Alexander J. & Anderson, Kym, 2017. "Convergence in National Alcohol Consumption Patterns: New Global Indicators," Journal of Wine Economics, Cambridge University Press, vol. 12(02), pages 117-148, May.
    7. Johan F.M.Swinnen & Liesbeth Colen, 2010. "Beer Drinking Nations. The Determinants of Global Beer Consumption," LICOS Discussion Papers 27010, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
    8. Balogh, Jeremiás Máté, 2016. "A földrajzi távolság, a kulturális hasonlóság és a szabadkereskedelem hatása a borkereskedelemre
      [Effects on the global wine trade of geographical distance, cultural and linguistic similarity, and
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 858-881.
    9. Anderson, Kym & Wittwer, Glyn, 2015. "Asia's evolving role in global wine markets," China Economic Review, Elsevier, vol. 35(C), pages 1-14.
    10. Esposti, Roberto & Fastigi, Matteo & Orazi, Francesco & Viganò, Elena, 2015. "The irresistible rise of craft breweries in Italy: magic out of nowhere or just another example of agro-food diversification?," 2015 Fourth Congress, June 11-12, 2015, Ancona, Italy 207271, Italian Association of Agricultural and Applied Economics (AIEAA).
    11. Roberto ESPOSTI & Matteo FASTIGI & Elena VIGANO', 2016. "The Irresistible Rise of the Craft-Brewing Sector in Italy: Can We Explain It?," Working Papers 414, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.

    More about this item

    JEL classification:

    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F15 - International Economics - - Trade - - - Economic Integration

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