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A Conceptual Framework of Consumer Food Choice Behaviour


  • Cristina Marreiros

    () (Universidade de Evora, Departamento de Gestão, CEFAGE-UE)

  • Mitchell Ness

    (Faculty of Science, Agriculture and Engineering, University of Newcastle)


The aim of this paper is to develop a conceptual framework for the analysis of consumer behaviour concerning the evaluation and choice of food products. The paper presents a review of theory on the processes of consumers' decision making and quality perception. Following this review, a theoretical framework is proposed that integrates the models of Engel, Blackwell and Miniard (1995), the main constructs of the Total Food Quality model of Grunert (1997), together with additional constructs and relationships between them, proposed by Zeithaml (1988) and by the authors of the present paper.

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  • Cristina Marreiros & Mitchell Ness, 2009. "A Conceptual Framework of Consumer Food Choice Behaviour," CEFAGE-UE Working Papers 2009_06, University of Evora, CEFAGE-UE (Portugal).
  • Handle: RePEc:cfe:wpcefa:2009_06

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    References listed on IDEAS

    1. Asp, Elaine H., 1999. "Factors affecting food decisions made by individual consumers," Food Policy, Elsevier, vol. 24(2-3), pages 287-294, May.
    2. Lefkoff-Hagius, Roxanne & Mason, Charlotte H, 1993. "Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 100-110, June.
    3. Hansen, Torben, 2001. "Quality in the marketplace: : A theoretical and empirical investigation," European Management Journal, Elsevier, vol. 19(2), pages 203-211, April.
    4. Bettman, James R & Park, C Whan, 1980. "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, Oxford University Press, vol. 7(3), pages 234-248, December.
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    Consumer behaviour; Food; Decision-making; Perception; Quality.;

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