Confidence in the Beef Production System as a Key Factor to Mitigate the Impact of BSE on Beef Consumption
Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has induced a significant reduction in consumption in a sector, the beef sector that was already characterized by a saturated trend in quantity terms. In this context, all participants in the beef production system are facing to a great challenge, to retrieve consumer's confidence in the food chain and to mitigate the reduction in beef consumption. The aim of the paper is to analyse the impact of consumer's confidence in the food system as well as other factors on the explanation of food consumption reduction. A structural modelling approach has been used to analyse factors affecting the reduction in beef consumption in two different regions characterised by different production systems and different marketing strategies (PGI beef label). Results indicate that main factor explaining the reduction in beef consumption is the confidence in the beef and a positive relation has been found. Moreover, confidence in a product is directly related to the perceived quality offered by farmers and other decision makers on the beef chain, and to the consumer involvement with the product. Therefore, the main implication is that participants in the food chain has to develop adequate communication strategies such as quality labelling in order to increase consumers perceive quality because, higher quality perception will recover consumers' confidence in beef, and therefore, it will mitigate beef consumption reduction.
|Date of creation:||2002|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.eaae.org|
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Steenkamp, Jan-Benedict E. M., 1990. "Conceptual model of the quality perception process," Journal of Business Research, Elsevier, vol. 21(4), pages 309-333, December.
- Spencer Henson & James Northen, 2000. "Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan-European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 90-105.
When requesting a correction, please mention this item's handle: RePEc:ags:eaae02:24873. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.