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How differentiated is the Scottish Beef? An Analysis of Supermarket Data Panel

  • Revoredo-Giha, Cesar
  • Lamprinopoulou-Kranis, Chrysa
  • Leat, Philip M.K.
  • Kupiec-Teahan, Beata
  • Toma, Luiza
  • Cacciolatti, Luca

The Scottish red meat industry is a major part of the Scottish agricultural economy and is known for producing high quality beef and lamb. Beef and lamb which are produced and processed in Scotland and according to a quality assured production specification, carry the EU ‘Protected Geographical Indications’ (PGI) name of ‘Scotch’. In addition, red meat in Scotland has to compete with high quality imported products (e.g., from Brazil or Argentina) or with meat from elsewhere in the United Kingdom. This paper focuses on the situation of Scotch beef and how differentiated it is in the eyes of consumers. For this purpose we use two years’ retailing data for Scotland (and by socio-economic group) from a major supermarket to estimate the conditional demand for beef products from different origins. Results indicate that Scotch beef competes with the premium category and also with the supermarket own label product. The paper concludes by considering the marketing implications of these findings.

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File URL: http://purl.umn.edu/58118
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Paper provided by European Association of Agricultural Economists in its series 113th Seminar, September 3-6, 2009, Chania, Crete, Greece with number 58118.

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Date of creation: 2009
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Handle: RePEc:ags:eaa113:58118
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  1. Stéphan Marette, 2005. "The Collective-Quality Promotion in the Agribusiness Sector: An Overview," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications 05-wp406, Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University.
  2. Spriggs, John & Hobbs, Jill E. & Fearne, Andrew, 2000. "Beef Producer Attitudes To Coordination And Quality Assurance In Canada And The Uk," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 3(01).
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  14. John M. Antle, 1999. "The New Economics of Agriculture," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 993-1010.
  15. Hayes, Dermot J. & Wahl, Thomas I. & Williams, Gary W., 1990. "Testing Restrictions on a Model of Japanese Meat Demand," Staff General Research Papers 10940, Iowa State University, Department of Economics.
  16. Marreiros, Cristina & Ness, Mitchell, 2002. "Perceptions of PDO Beef: The Portuguese Consumer," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24869, European Association of Agricultural Economists.
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  18. Philippidis, George & Kakaroglou, Ioannis & Sanjuan, Ana Isabel, 2002. "Territorial Product Associations in Greece: The Case of Olive Oil," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24856, European Association of Agricultural Economists.
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