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Analysis of Consumer Perceptions on Quality and Food Safety in the Spanish Beef Market: A Future Application in New Product Development

Author

Listed:
  • de Carlos, Pilar
  • Garcia Martinez, Marian
  • de Felipe, Isabel
  • Briz, Julian
  • Morais, Federico

Abstract

During the last years, the research of food quality perception and food safety have been issue of greater attention due to the intense existing debate on aspects related to ethical considerations relative to the new agricultural production techniques, animal welfare concerns, food scares and crises and their impact in consumer's confidence, that have brought numerous questions about quality and food safety. With the Total Food Quality Model as a point of departure, this study proposes an analysis of quality perception and food safety related to beef in Spain. The objective of this paper is to focus on the focus group technique and the qualitative research, using NVivo software for the handling, analysing and interpretation of qualitative data. Results indicate the more significant factors for habits of purchase, place of shopping, quality and food safety perception, role and confidence on brands and willingness to pay for certified beef. Some of the outcomes are supported by the quantitative research results, which is currently in progress.

Suggested Citation

  • de Carlos, Pilar & Garcia Martinez, Marian & de Felipe, Isabel & Briz, Julian & Morais, Federico, 2005. "Analysis of Consumer Perceptions on Quality and Food Safety in the Spanish Beef Market: A Future Application in New Product Development," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24456, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae05:24456
    DOI: 10.22004/ag.econ.24456
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    References listed on IDEAS

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    1. Ventura-Lucas, Maria Raquel, 2004. "Consumer Perceptions and Attitudes Towards Food Safety in Portugal," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24986, European Association of Agricultural Economists.
    2. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
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    5. Angulo, Ana Maria & Gil, Jose Maria, 2004. "Consequences of BSE on Consumers' Attitudes, Perceptions and Willingness to Pay for Certified Beef in Spain," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24999, European Association of Agricultural Economists.
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    Cited by:

    1. Revoredo-Giha, Cesar & Lamprinopoulou-Kranis, Chrysa & Leat, Philip M.K. & Kupiec-Teahan, Beata & Toma, Luiza & Cacciolatti, Luca, 2009. "How Differentiated Is The Scottish Beef? An Analysis Of Supermarket Data Panel," Working Papers 109392, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group.
    2. Viegas, Ines & Santos, Jose Manuel Lima & Fontes, Magda Aguiar, 2011. "Joint Production of Safer, Cleaner and Animal Friendlier Beef: Do Consumers Join it Too? - Insights from Focus Groups," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115551, European Association of Agricultural Economists.

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