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Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources

Author

Listed:
  • Gianluca Stefani

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alessio Cavicchi

    (Department of Studies on Economic Development, University of Macerata, Piazza Oberdan, 3, 62100 Macerata, Italy)

  • Donato Romano

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alexandra E. Lobb

    (Department of Agricultural and Food Economics, University of Reading Whiteknights, RG6 6AR, Reading, United Kingdom)

Abstract

The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Gianluca Stefani & Alessio Cavicchi & Donato Romano & Alexandra E. Lobb, 2008. "Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 523-537.
  • Handle: RePEc:wly:agribz:v:24:y:2008:i:4:p:523-537
    DOI: 10.1002/agr.20177
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    References listed on IDEAS

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    1. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
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    Cited by:

    1. Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, 2011. "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114606, European Association of Agricultural Economists.
    2. repec:gam:jsusta:v:9:y:2017:i:8:p:1447-:d:108532 is not listed on IDEAS
    3. Muringai, Violet & Goddard, Ellen W., 2012. "The Effect of Consumers’ Trust on Stated Responses to Food Safety Incidents: Case of Meat in Canada and the U.S," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124800, Agricultural and Applied Economics Association.

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