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Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources

Author

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  • Gianluca Stefani

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alessio Cavicchi

    (Department of Studies on Economic Development, University of Macerata, Piazza Oberdan, 3, 62100 Macerata, Italy)

  • Donato Romano

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alexandra E. Lobb

    (Department of Agricultural and Food Economics, University of Reading Whiteknights, RG6 6AR, Reading, United Kingdom)

Abstract

The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Gianluca Stefani & Alessio Cavicchi & Donato Romano & Alexandra E. Lobb, 2008. "Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 523-537.
    • Handle: RePEc:wly:agribz:v:24:y:2008:i:4:p:523-537
    DOI: 10.1002/agr.20177
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    References listed on IDEAS

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    Cited by:

    1. Lucio Cappelli & Fabrizio D’Ascenzo & Maria Felice Arezzo & Roberto Ruggieri & Irina Gorelova, 2020. "The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products," Sustainability, MDPI, vol. 12(15), pages 1-11, August.
    2. Oluwagbenga Akinwehinmi & Kolawole Ogundari & Taye Timothy Amos, 2022. "Consumers’ food control risk perception and preference for food safety certification in emerging food markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 690-708, September.
    3. Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, 2011. "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114606, European Association of Agricultural Economists.
    4. Samia Ayyub & Xuhui Wang & Muhammad Asif & Rana Muhammad Ayyub, 2018. "Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits," Sustainability, MDPI, vol. 10(10), pages 1-17, October.
    5. Luigi Cembalo & Daniela Caso & Valentina Carfora & Francesco Caracciolo & Alessia Lombardi & Gianni Cicia, 2019. "The “Land of Fires” Toxic Waste Scandal and Its Effect on Consumer Food Choices," IJERPH, MDPI, vol. 16(1), pages 1-14, January.
    6. Yongping Zhong & Segu Oh & Hee Cheol Moon, 2021. "What Can Drive Consumers’ Dining-Out Behavior in China and Korea during the COVID-19 Pandemic?," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    7. Han-Shen Chen & Bi-Kun Tsai & Chi-Ming Hsieh, 2017. "Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle," Sustainability, MDPI, vol. 9(8), pages 1-12, August.
    8. Luhmann, Henrike & Theuvsen, Ludwig, 2016. "CSR activities in the German poultry sector: differencing preference groups," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), December.
    9. Muringai, Violet & Goddard, Ellen W., 2012. "The Effect of Consumers’ Trust on Stated Responses to Food Safety Incidents: Case of Meat in Canada and the U.S," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124800, Agricultural and Applied Economics Association.
    10. Jaakko Heikkilä & Eija Pouta & Sari Forsman-Hugg & Johanna Mäkelä, 2013. "Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland," IJERPH, MDPI, vol. 10(10), pages 1-19, October.

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