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Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources

Listed author(s):
  • Gianluca Stefani

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alessio Cavicchi

    (Department of Studies on Economic Development, University of Macerata, Piazza Oberdan, 3, 62100 Macerata, Italy)

  • Donato Romano

    (Department of Agricultural and Resource Economics, University of Florence, P.le delle Cascine 18, 50144 Firenze, Italy)

  • Alexandra E. Lobb

    (Department of Agricultural and Food Economics, University of Reading Whiteknights, RG6 6AR, Reading, United Kingdom)

The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. © 2008 Wiley Periodicals, Inc.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 24 (2008)
Issue (Month): 4 ()
Pages: 523-537

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Handle: RePEc:wly:agribz:v:24:y:2008:i:4:p:523-537
DOI: 10.1002/agr.20177
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  1. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
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