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Food Innovation and Market Risk: A Case Study of the Interface Consumer Food Industry

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  • Briz, Julian
  • de Carlos, Pilar
  • de Felipe, Isabel
  • Garcia Martinez, Marian
  • Morais, Federico

Abstract

Western society is suffering an increasing risk regarding the food chain for several reasons. Longer geographical distances between producers and consumers, more stakeholders in the supply chain, less capacity of national governments to regulate and protect consumers due to globalisation and the liberalization process, with pressure to innovate and increase competitively.. During the period 2004-06, there is being carried out a research project in Spain, coordinated by the Polytechnic University of Madrid and sponsored by INIA. The goal is to understand the consumer behaviour identifying the attributes of food products and to transmit the results to the food industry entrepreneurs, in order to increase their efficiency in innovation.

Suggested Citation

  • Briz, Julian & de Carlos, Pilar & de Felipe, Isabel & Garcia Martinez, Marian & Morais, Federico, 2006. "Food Innovation and Market Risk: A Case Study of the Interface Consumer Food Industry," 99th Seminar, February 8-10, 2006, Bonn, Germany 7732, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7732
    DOI: 10.22004/ag.econ.7732
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    References listed on IDEAS

    as
    1. Ruth Rama, 1996. "Empirical study on sources of innovation in international food and beverage industry," Agribusiness, John Wiley & Sons, Ltd., vol. 12(2), pages 123-134.
    2. Spencer Henson & James Northen, 2000. "Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan‐European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 90-105, January.
    3. Angulo, Ana Maria & Gil, Jose Maria, 2004. "Consequences of BSE on Consumers' Attitudes, Perceptions and Willingness to Pay for Certified Beef in Spain," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24999, European Association of Agricultural Economists.
    4. Spencer Henson & Bruce Traill, 2000. "Measuring Perceived Performance of the Food System and Consumer Food‐Related Welfare," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(3), pages 388-404, September.
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