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Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior

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  • Neha Khandpur

    (University of São Paulo, Av. Dr. Arnaldo, 715 Cerqueira César, São Paulo SP 01246-904, Brazil
    Harvard T.H. Chan School of Public Health, Harvard University, 677 Huntington Ave, Boston, MA 02115, USA)

  • Laura Y. Zatz

    (Harvard T.H. Chan School of Public Health, Harvard University, 677 Huntington Ave, Boston, MA 02115, USA)

  • Sara N. Bleich

    (Harvard T.H. Chan School of Public Health, Harvard University, 677 Huntington Ave, Boston, MA 02115, USA)

  • Lindsey Smith Taillie

    (Gillings School of Global Public Health, University of North Carolina at Chapel Hill, 135 Dauer Dr, Chapel Hill, NC 27599, USA)

  • Jennifer A. Orr

    (University of Pennsylvania, 423 Guardian Drive, Philadelphia, PA 19104-6021, USA)

  • Eric B. Rimm

    (Harvard T.H. Chan School of Public Health, Harvard University, 677 Huntington Ave, Boston, MA 02115, USA)

  • Alyssa J. Moran

    (Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21218, USA)

Abstract

The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer- and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments.

Suggested Citation

  • Neha Khandpur & Laura Y. Zatz & Sara N. Bleich & Lindsey Smith Taillie & Jennifer A. Orr & Eric B. Rimm & Alyssa J. Moran, 2020. "Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior," IJERPH, MDPI, vol. 17(22), pages 1-15, November.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:22:p:8639-:d:448541
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    References listed on IDEAS

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    1. Cristina Marreiros & Mitchell Ness, 2009. "A Conceptual Framework of Consumer Food Choice Behaviour," CEFAGE-UE Working Papers 2009_06, University of Evora, CEFAGE-UE (Portugal).
    2. Inman, J. Jeffrey & Nikolova, Hristina, 2017. "Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns," Journal of Retailing, Elsevier, vol. 93(1), pages 7-28.
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    Cited by:

    1. Ken Polin & Tan Yigitcanlar & Tracy Washington & Mark Limb, 2024. "Unpacking Smart Campus Assessment: Developing a Framework via Narrative Literature Review," Sustainability, MDPI, vol. 16(6), pages 1-24, March.
    2. Alyssa Moran & Christina Roberto, 2020. "The Retail Food Environment: Time for a Change," IJERPH, MDPI, vol. 17(23), pages 1-4, November.
    3. Fernando Caixeta & André M. Carvalho & Pedro Saraiva & Fausto Freire, 2022. "Sustainability-Focused Excellence: A Novel Model Integrating the Water–Energy–Food Nexus for Agro-Industrial Companies," Sustainability, MDPI, vol. 14(15), pages 1-20, August.

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