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Gender Differences in Self-Promotion and Career Advice

Author

Listed:
  • Rigissa Megalokonomou
  • Juliana Silva-Goncalves
  • Roel van Veldhuizen

Abstract

We study the role of self-promotion and career advice in sustaining gender differences in labor market outcomes. We conduct a pre-registered experiment in which “advisers” advise “workers” to attempt either a more or a less ambitious task. We find that women promote themselves less than men and, as a result, are 12 percentage points less likely to be advised to choose the more ambitious task. This gender gap in advice persists across both quantitative and qualitative self-assessments and is robust to variation in advisers’ information sets—including when advisers observe workers’ actual performance—but is eliminated and even reversed when advisers are informed of the gender gap in self-promotion.

Suggested Citation

  • Rigissa Megalokonomou & Juliana Silva-Goncalves & Roel van Veldhuizen, 2026. "Gender Differences in Self-Promotion and Career Advice," CESifo Working Paper Series 12809, CESifo.
  • Handle: RePEc:ces:ceswps:_12809
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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