IDEAS home Printed from https://ideas.repec.org/p/atv/wpaper/2208.html
   My bibliography  Save this paper

Enhanced "Green Nudging": Tapping the Channels of Cultural Transmission

Author

Listed:
  • Christian Cordes
  • Joshua Henkel

Abstract

This paper relates channels of cultural transmission to "green nudging". It studies the effectiveness of this behavioral policy measure as to the promotion of sustainable consumption. The impact of "green nudges" is constrained for it is subject to decay and temporary behavioral adjustments. We argue that "enhanced green nudges" incorporating social learning biases that are based on humans' evolved capacity for culture are more likely to entail persistent behavioral changes due to the inducement of preference learning. We consider biases based on norm psychology, conformity, self-similarity, and the influence of role models. Moreover, these biases' effectiveness in cultural transmission hinges on whether the learning environment resembles the one in which they evolved during human phylogeny. Hence, "enhanced green nudges" are instruments to lastingly introduce environmentally begin consumption patterns. Several scenarios based on a model of cultural evolution illustrate our arguments.

Suggested Citation

  • Christian Cordes & Joshua Henkel, 2022. "Enhanced "Green Nudging": Tapping the Channels of Cultural Transmission," Bremen Papers on Economics & Innovation 2208, University of Bremen, Faculty of Business Studies and Economics.
    • Handle: RePEc:atv:wpaper:2208
    DOI: https://doi.org/10.26092/elib/1800
    as

    Download full text from publisher

    File URL: https://media.suub.uni-bremen.de/bitstream/elib/6238/3/2208_IERP_Enhanced%20Green%20Nudging_Tapping%20the%20channels%20of%20cultural%20transmission.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.26092/elib/1800?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Christian Cordes, 2019. "The promises of a naturalistic approach: how cultural evolution theory can inform (evolutionary) economics," Journal of Evolutionary Economics, Springer, vol. 29(4), pages 1241-1262, September.
    2. Frank, Robert H., 2008. "Should public policy respond to positional externalities?," Journal of Public Economics, Elsevier, vol. 92(8-9), pages 1777-1786, August.
    3. Gowdy, John M., 2008. "Behavioral economics and climate change policy," Journal of Economic Behavior & Organization, Elsevier, vol. 68(3-4), pages 632-644, December.
    4. Hoff, Karla & Stiglitz, Joseph E., 2016. "Striving for balance in economics: Towards a theory of the social determination of behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 126(PB), pages 25-57.
    5. Delgado, Michael S. & Harriger, Jessica L. & Khanna, Neha, 2015. "The value of environmental status signaling," Ecological Economics, Elsevier, vol. 111(C), pages 1-11.
    6. Hargreaves, Tom & Nye, Michael & Burgess, Jacquelin, 2010. "Making energy visible: A qualitative field study of how householders interact with feedback from smart energy monitors," Energy Policy, Elsevier, vol. 38(10), pages 6111-6119, October.
    7. Schubert, Christian & Cordes, Christian, 2013. "Role models that make you unhappy: light paternalism, social learning, and welfare," Journal of Institutional Economics, Cambridge University Press, vol. 9(2), pages 131-159, June.
    8. Young, William & Russell, Sally V. & Robinson, Cheryl A. & Barkemeyer, Ralf, 2017. "Can social media be a tool for reducing consumers’ food waste? A behaviour change experiment by a UK retailer," Resources, Conservation & Recycling, Elsevier, vol. 117(PB), pages 195-203.
    9. Welsch, Heinz, 2022. "Do social norms trump rational choice in voluntary climate change mitigation? Multi-country evidence of social tipping points," Ecological Economics, Elsevier, vol. 200(C).
    10. Babutsidze, Zakaria & Chai, Andreas, 2018. "Look at me Saving the Planet! The Imitation of Visible Green Behavior and its Impact on the Climate Value-Action Gap," Ecological Economics, Elsevier, vol. 146(C), pages 290-303.
    11. Woersdorfer, Julia Sophie & Kaus, Wolfhard, 2011. "Will nonowners follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for northwestern Germany," Ecological Economics, Elsevier, vol. 70(12), pages 2282-2291.
    12. Christian Schubert, 2013. "Is Novelty Always a Good Thing? Towards an Evolutionary Welfare Economics," Economic Complexity and Evolution, in: Guido Buenstorf & Uwe Cantner & Horst Hanusch & Michael Hutter & Hans-Walter Lorenz & Fritz Rahmeyer (ed.), The Two Sides of Innovation, edition 127, pages 209-242, Springer.
    13. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    14. Hunt Allcott & Todd Rogers, 2014. "The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation," American Economic Review, American Economic Association, vol. 104(10), pages 3003-3037, October.
    15. Penelope Buckley, 2020. "Prices, information and nudges for residential electricity conservation : A meta-analysis," Post-Print hal-02500507, HAL.
    16. Pahl-Wostl, Claudia & Tabara, David & Bouwen, Rene & Craps, Marc & Dewulf, Art & Mostert, Erik & Ridder, Dagmar & Taillieu, Tharsi, 2008. "The importance of social learning and culture for sustainable water management," Ecological Economics, Elsevier, vol. 64(3), pages 484-495, January.
    17. Gual, Miguel A. & Norgaard, Richard B., 2010. "Bridging ecological and social systems coevolution: A review and proposal," Ecological Economics, Elsevier, vol. 69(4), pages 707-717, February.
    18. Cass R. Sunstein & Richard H. Thaler, 2003. "Libertarian paternalism is not an oxymoron," Conference Series ; [Proceedings], Federal Reserve Bank of Boston, vol. 48(Jun).
    19. Rachel Croson & Nicolas Treich, 2014. "Behavioral Environmental Economics: Promises and Challenges," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(3), pages 335-351, July.
    20. Buenstorf, Guido & Cordes, Christian, 2008. "Can sustainable consumption be learned? A model of cultural evolution," Ecological Economics, Elsevier, vol. 67(4), pages 646-657, November.
    21. Alberto Bisin & Thierry Verdier, 2000. ""Beyond the Melting Pot": Cultural Transmission, Marriage, and the Evolution of Ethnic and Religious Traits," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 115(3), pages 955-988.
    22. Farrow, Katherine & Grolleau, Gilles & Ibanez, Lisette, 2017. "Social Norms and Pro-environmental Behavior: A Review of the Evidence," Ecological Economics, Elsevier, vol. 140(C), pages 1-13.
    23. Cordes, Christian & Richerson, Peter J. & Schwesinger, Georg, 2010. "How corporate cultures coevolve with the business environment: The case of firm growth crises and industry evolution," Journal of Economic Behavior & Organization, Elsevier, vol. 76(3), pages 465-480, December.
    24. Baumgartner, Anne & Krysiak, Frank C. & Kuhlmey, Florian, 2022. "Sufficiency without regret," Ecological Economics, Elsevier, vol. 200(C).
    25. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    26. Ian Ayres & Sophie Raseman & Alice Shih, 2013. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 29(5), pages 992-1022, October.
    27. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
    28. Welsch, Heinz & Kühling, Jan, 2009. "Determinants of pro-environmental consumption: The role of reference groups and routine behavior," Ecological Economics, Elsevier, vol. 69(1), pages 166-176, November.
    29. Grilli, Gianluca & Curtis, John, 2021. "Encouraging pro-environmental behaviours: A review of methods and approaches," Renewable and Sustainable Energy Reviews, Elsevier, vol. 135(C).
    30. Teisl, Mario F. & Rubin, Jonathan & Noblet, Caroline L., 2008. "Non-dirty dancing? Interactions between eco-labels and consumers," Journal of Economic Psychology, Elsevier, vol. 29(2), pages 140-159, April.
    31. Daniel Kahneman & Jack L. Knetsch & Richard H. Thaler, 1991. "Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias," Journal of Economic Perspectives, American Economic Association, vol. 5(1), pages 193-206, Winter.
    32. Buckley, Penelope, 2020. "Prices, information and nudges for residential electricity conservation: A meta-analysis," Ecological Economics, Elsevier, vol. 172(C).
    33. Richard H. Thaler & Cass R. Sunstein, 2023. "Libertarian paternalism," Chapters, in: Cass R. Sunstein & Lucia A. Reisch (ed.), Research Handbook on Nudges and Society, chapter 1, pages 10-16, Edward Elgar Publishing.
    34. Paul J. Ferraro & Juan Jose Miranda & Michael K. Price, 2011. "The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment," American Economic Review, American Economic Association, vol. 101(3), pages 318-322, May.
    35. Joseph E. Harrington & Jr., 1999. "Rigidity of Social Systems," Journal of Political Economy, University of Chicago Press, vol. 107(1), pages 40-64, February.
    36. Yew-Kwang Ng, 2003. "From preference to happiness: Towards a more complete welfare economics," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 20(2), pages 307-350, March.
    37. Momsen, Katharina & Stoerk, Thomas, 2014. "From intention to action: Can nudges help consumers to choose renewable energy?," Energy Policy, Elsevier, vol. 74(C), pages 376-382.
    38. Cordes, Christian & Schwesinger, Georg, 2014. "Technological diffusion and preference learning in the world of Homo sustinens: The challenges for politics," Ecological Economics, Elsevier, vol. 97(C), pages 191-200.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christian Cordes, 2019. "The promises of a naturalistic approach: how cultural evolution theory can inform (evolutionary) economics," Journal of Evolutionary Economics, Springer, vol. 29(4), pages 1241-1262, September.
    2. Joshua Henkel & Georg Schwesinger, 2020. "Establishing Sustainable Consumption - How Future Policies Can Channel Consumer Preferences," Bremen Papers on Economics & Innovation 2007, University of Bremen, Faculty of Business Studies and Economics.
    3. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    4. Joseph,George & Ayling,Sophie Charlotte Emi & Miquel-Florensa,Pepita & Bejarano,Hernán D. & Cardona,Alejandra Quevedo, 2021. "Behavioral Insights in Infrastructure Sectors : A Survey," Policy Research Working Paper Series 9704, The World Bank.
    5. Cristiano Codagnone & Giuseppe Alessandro Veltri & Francesco Bogliacino & Francisco Lupiáñez-Villanueva & George Gaskell & Andriy Ivchenko & Pietro Ortoleva & Francesco Mureddu, 2016. "Labels as nudges? An experimental study of car eco-labels," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 403-432, December.
    6. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers tel-03450909, HAL.
    7. Cardella, Eric & Ewing, Brad & Williams, Ryan Blake, 2018. "Green is Good – The Impact of Information Nudges on the Adoption of Voluntary Green Power Plans," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266583, Southern Agricultural Economics Association.
    8. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers Main tel-03450909, HAL.
    9. Andor, Mark A. & Gerster, Andreas & Peters, Jörg & Schmidt, Christoph M., 2020. "Social Norms and Energy Conservation Beyond the US," Journal of Environmental Economics and Management, Elsevier, vol. 103(C).
    10. Babutsidze, Zakaria & Chai, Andreas, 2018. "Look at me Saving the Planet! The Imitation of Visible Green Behavior and its Impact on the Climate Value-Action Gap," Ecological Economics, Elsevier, vol. 146(C), pages 290-303.
    11. Czajkowski, Mikołaj & Zagórska, Katarzyna & Hanley, Nick, 2019. "Social norm nudging and preferences for household recycling," Resource and Energy Economics, Elsevier, vol. 58(C).
    12. Rachel Croson & Nicolas Treich, 2014. "Behavioral Environmental Economics: Promises and Challenges," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(3), pages 335-351, July.
    13. Andor, Mark A. & Gerster, Andreas & Peters, Jörg, 2022. "Information campaigns for residential energy conservation," European Economic Review, Elsevier, vol. 144(C).
    14. Cordes, Christian & Schwesinger, Georg, 2014. "Technological diffusion and preference learning in the world of Homo sustinens: The challenges for politics," Ecological Economics, Elsevier, vol. 97(C), pages 191-200.
    15. Astrid Dannenberg & Gunnar Gutsche & Marlene Batzke & Sven Christens & Daniel Engler & Fabian Mankat & Sophia Moeller & Eva Weingaertner & Andreas Ernst & Marcel Lumkowsky & Georg von Wangenheim & Ger, 2022. "The effects of norms on environmental behavior," MAGKS Papers on Economics 202219, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    16. Ruokamo, Enni & Meriläinen, Teemu & Karhinen, Santtu & Räihä, Jouni & Suur-Uski, Päivi & Timonen, Leila & Svento, Rauli, 2022. "The effect of information nudges on energy saving: Observations from a randomized field experiment in Finland," Energy Policy, Elsevier, vol. 161(C).
    17. Mikolaj Czajkowski & Katarzyna Zagórska & Nick Hanley, 2018. "Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals," Discussion Papers in Environment and Development Economics 2018-02, University of St. Andrews, School of Geography and Sustainable Development.
    18. Zhang, Chaoqun & Zha, Donglan & Jiang, Pansong & Wang, Fu & Yang, Guanglei & Salman, Muhammad & Wu, Qing, 2023. "The effect of customized information feedback on individual electricity saving behavior: Evidence from a field experiment in China," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    19. Luca Congiu & Ivan Moscati, 2022. "A review of nudges: Definitions, justifications, effectiveness," Journal of Economic Surveys, Wiley Blackwell, vol. 36(1), pages 188-213, February.
    20. Lazaric, Nathalie & Toumi, Mira, 2022. "Reducing consumption of electricity: A field experiment in Monaco with boosts and goal setting," Ecological Economics, Elsevier, vol. 191(C).

    More about this item

    Keywords

    Nudging; Cultural evolution theory; Consumption; Social learning; Sustainability;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • B52 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Historical; Institutional; Evolutionary; Modern Monetary Theory;
    • D00 - Microeconomics - - General - - - General
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:atv:wpaper:2208. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Matheus Eduardo Leusin (email available below). General contact details of provider: https://edirc.repec.org/data/iibrede.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.