Will nonowners follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for northwestern Germany
In Germany, solar thermal systems (STSy) have only diffused to a minor extent as yet. This paper analyzes which demand side factors are decisive for the further proliferation of this environmentally benign technology. Making use of a consumer survey in northwestern Germany in 2007, we examine the following parameters: positive environmental attitude, knowledge of the applicability of STSy to satisfy consumer needs, and the presence of STSy among peer consumers. Drawing upon theoretical foundations from innovation economics and social psychology, we posit that these variables play a different role at distinct stages of the systems' diffusion process. Among nonowners, concrete plans to purchase such a system within the next two years are distinguished from the general interest to invest in this technology within the next five years. Probit models are estimated to test our hypotheses. Our results do not indicate a strong take-off of product diffusion within the next few years. By generating interest for the product, environmental attitude and knowledge as well as household income are important determinants of prospective adoption on the part of nonowners. However, it is only peer group behavior that appears to function as a trigger for the diffusion of this technology.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- H. Leibenstein, 1950. "Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand," The Quarterly Journal of Economics, Oxford University Press, vol. 64(2), pages 183-207.
- Christian Cordes, 2004.
"The Human Adaptation for Culture and its Behavioral Implications,"
Journal of Bioeconomics,
Springer, vol. 6(2), pages 143-163, May.
- C. Cordes, 2004. "The Human Adaptation for Culture and its Behavioral Implications," Papers on Economics and Evolution 2003-10, Philipps University Marburg, Department of Geography.
- Tsoutsos, Theocharis & Frantzeskaki, Niki & Gekas, Vassilis, 2005. "Environmental impacts from the solar energy technologies," Energy Policy, Elsevier, vol. 33(3), pages 289-296, February.
- Alex Coad & Peter de Haan & Julia Sophie Woersdorfer, 2008.
"Consumer support for environmental policies: An application to purchases of green cars,"
Jena Economic Research Papers
2008-035, Friedrich-Schiller-University Jena.
- Coad, Alex & de Haan, Peter & Woersdorfer, Julia Sophie, 2009. "Consumer support for environmental policies: An application to purchases of green cars," Ecological Economics, Elsevier, vol. 68(7), pages 2078-2086, May.
- Faiers, Adam & Neame, Charles, 2006. "Consumer attitudes towards domestic solar power systems," Energy Policy, Elsevier, vol. 34(14), pages 1797-1806, September.
- Venkatesh, Viswanath & Morris, Michael G. & Ackerman, Phillip L., 2000. "A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 83(1), pages 33-60, September.
- Sultan, Fareena & Winer, Russell S., 1993. "Time preferences for products and attributes and the adoption of technologydriven consumer durable innovations," Journal of Economic Psychology, Elsevier, vol. 14(4), pages 587-613, December.
- Faiers, Adam & Neame, Charles & Cook, Matt, 2007. "The adoption of domestic solar-power systems: Do consumers assess product attributes in a stepwise process?," Energy Policy, Elsevier, vol. 35(6), pages 3418-3423, June.
- Welsch, Heinz & Kühling, Jan, 2009. "Determinants of pro-environmental consumption: The role of reference groups and routine behavior," Ecological Economics, Elsevier, vol. 69(1), pages 166-176, November.
- Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. " The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Oxford University Press, vol. 15(3), pages 325-43, December.
- Julia Sophie WÃ¶rsdorfer & Wolfhard Kaus, 2010. "Will imitators follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for North-West Germany," Papers on Economics and Evolution 2010-13, Philipps University Marburg, Department of Geography.
When requesting a correction, please mention this item's handle: RePEc:eee:ecolec:v:70:y:2011:i:12:p:2282-2291. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.