IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper


Listed author(s):
  • Sparke, Kai
  • Menrad, Klaus

Verbrauchereinbindung in die Produktentwicklung und Zielgruppenmarktforschung erhöhen die Erfolgswahrscheinlichkeit neuer Produkte. Mit Hilfe der Conjointanalyse können Verbraucherpräferenzen gegenüber Produktalternativen ermittelt werden. Von Bedeutung ist aber für Lebensmittelhersteller auch die Frage, wie eine spezielle Produktkomponente von einer bestimmten Zielgruppe beurteilt wird. Für diese Absolutbetrachtung wurde ein Akzeptanzsimulator entwickelt und in Verbraucherbefragungen überprüft. Getestet wurden drei Lebensmittelproduktkonzepte bei insgesamt über 900 Verbrauchern. Es ergab sich ein weitgehend zwischen Präferenz und Akzeptanz kongruentes Bild der Verbraucherbeurteilung. Aus den Daten der Produktbeurteilungen verschiedener Lebensmittel lässt sich eine allgemeine Akzeptanzschwelle ableiten, über der Produktkomponenten liegen sollten, damit das spätere Produkt bei der ausgewählten Zielgruppe Erfolg hat.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 with number 7611.

in new window

Date of creation: 2007
Handle: RePEc:ags:gewi07:7611
Contact details of provider: Postal:
Bundesallee 50, 38116 Braunschweig

Phone: 0531 / 596 5501
Fax: 0531 / 596 5599
Web page:

More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

in new window

  1. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
  2. Sparke, Kai & Menrad, Klaus, 2006. "Cross-European and functional food related consumer segmentation for new product development," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10084, European Association of Agricultural Economists.
  3. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
  4. Sparke, Kai & Menrad, Klaus, 2006. "Lebensmittelkonsumstil Als Segmentierungsansatz Fur Verbraucherpraferenzen Gegenuber Innovativen Lebensmittelprodukten," 46th Annual Conference, Giessen, Germany, October 4-6, 2006 14960, German Association of Agricultural Economists (GEWISOLA).
  5. Patricia M. West & Patrick L. Brockett & Linda L. Golden, 1997. "A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice," Marketing Science, INFORMS, vol. 16(4), pages 370-391.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ags:gewi07:7611. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.