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Klaus Menrad

Personal Details

First Name:Klaus
Middle Name:
Last Name:Menrad
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RePEc Short-ID:pme359
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Affiliation

(50%) Hochschule Weihenstephan-Triesdorf (University of Weihenstephan-Triesdorf)

http://www.hswt.de
Germany, Freising

(50%) Fachgebiet für Marketing und management Nachwachsender Rohstoffe
Hochschule Weihenstephan-Triesdorf

Straubing, Germany
http://www.wz-straubing.de/Default.asp?MandantID=3
RePEc:edi:fmwzsde (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Dirksmeyer, Walter & Menrad, Klaus, 2021. "Aktuelle Forschung in der Gartenbauökonomie : Digitalisierung und Automatisierung ‒ Welche Chancen und Herausforderungen ergeben sich für den Gartenbau? Tagungsband zum 3. Symposium für Ökonomie im Ga," Thünen Report 315836, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
  2. Menrad, K. & Emberger-Klein, A. & Schops, J., 2018. "Factors influencing consumers behavioral intention towards climate-friendly food consumption in Southern Germany," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277108, International Association of Agricultural Economists.
  3. Berki-Kiss, D. & Menrad, K. & Lampert, P., 2018. "Consumer preferences of sustainability labeled cut roses in Germany," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276044, International Association of Agricultural Economists.
  4. Romets, Dmytro & Menrad, Klaus, 2016. "Which Factors Influence Investments of Ukrainian Agroholdings in Biogas?," 155th Seminar, September 19-21, 2016, Kiev, Ukraine 245876, European Association of Agricultural Economists.
  5. Romets, Dmytro & Decker, Thomas & Menrad, Klaus, 2015. "Green to Gold: barriers to and driving forces for biogas investments in Ukrainian agribusiness sector," 6th (VI) Large Farm Management Conference, September 16-18, 2015, Kyiv, Ukraine 212883, Institute of Agricultural Development in Transition Economies (IAMO).
  6. Gaus, Cord-Christian & Menrad, Klaus & Decker, Thomas, 2013. "Farmers' willingness to sell straw in Bavaria," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156222, German Association of Agricultural Economists (GEWISOLA).
  7. Hertel, Manuel & Menrad, Klaus, 2013. "Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen - Eine Kausaluntersuchung am Beispiel der Gartenbaubranche," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156111, German Association of Agricultural Economists (GEWISOLA).
  8. Lampert, Paul & Menrad, Klaus & Schoeps, Johanna, 2012. "Consumer attitudes for new plant species using the example of Trachycarpus wagnerianus," Conference Papers 148048, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  9. Stiehler, Willie & Decker, Thomas & Menrad, Klaus, 2011. "Public acceptance of biomass cogeneration heat (and power) plants (BCH(P)P's) in Bavaria," Conference Papers 137404, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  10. Klein, Agnes & Menrad, Klaus & Zapilko, Marina, 2011. "Personal Values Of Different User Segments Of Ethical Food Products," 51st Annual Conference, Halle, Germany, September 28-30, 2011 115541, German Association of Agricultural Economists (GEWISOLA).
  11. Stiehler, Willie & Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2011. "Public acceptance of renewable energies in Bavaria using the example of biomass cogeneration plants and biogas plants," Conference Papers 137403, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  12. Gabriel, Andreas & Klein, Agnes & Menrad, Klaus & Engelhard, Katharina, 2011. "Zahlungsbereitschaft Von Kunden Im Gärtnerischen Einzelhandel Für Pflanzentöpfe Aus Nachwachsenden Bzw. Recycelten Rohstoffen," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114725, German Association of Agricultural Economists (GEWISOLA).
  13. Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2010. "Purchasing Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes," Conference Papers 137596, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  14. Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2010. "Buying Behaviour Related To Heating Systems In Germany," Conference Papers 137595, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  15. Zapilko, Marina & Klein, Agnes & Menrad, Klaus, 2009. "Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil," Conference Papers 91302, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  16. Kurka, Stefan & Menrad, Klaus, 2009. "Biorefineries And Biobased Products From The Consumer'S Point Of View," Conference Papers 91330, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  17. Menrad, Klaus & Gabriel, Andreas & Zapilko, Marina, 2009. "Cost of GMO-related co-existence and traceability systems in food production in Germany," 2009 Conference, August 16-22, 2009, Beijing, China 51562, International Association of Agricultural Economists.
  18. Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2009. "Purchase Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes," Conference Papers 91300, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  19. Klein, Agnes & Zapilko, Marina & Menrad, Klaus & Gabriel, Andreas, 2009. "Consumer acceptance of genetically modified rapeseed-oil: A discrete-choice-experiment," 49th Annual Conference, Kiel, Germany, September 30-October 2, 2009 53264, German Association of Agricultural Economists (GEWISOLA).
  20. Menrad, Klaus & Gabriel, Andreas & Gylling, Morten, 2009. "Costs Of Co-Existence And Traceability Systems In The Food Industry In Germany And Denmark," Conference Papers 91301, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  21. Schops, Johanna & Menrad, Klaus & Gabriel, Andreas, 2008. "Young Families as buyers of horticultural products," Conference Papers 62004, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  22. Gabriel, Andreas & Menrad, Klaus, 2008. "Clustering of groups of regular customers in horticultural retail stores in Austria," Conference Papers 62003, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  23. Kittemann, Florian & Gottl, Markus & Gabriel, Andreas & Menrad, Klaus, 2008. "Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria," Conference Papers 62005, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  24. Petzoldt, Marina & Menrad, Klaus & Reitmeier, Daniela, 2007. "Economics of Co-Existence Measures of GM and Conventional Maize in Spain and Germany," Conference Papers 62002, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  25. Hirzinger, Tobias & Menrad, Klaus & Bez, Jurgen, 2007. "ORGANISATION UND BEWERTUNG DES QUALITY MANAGEMENTS BEI DER HERSTELLUNG GENTECHNIK FREIER PRODUKTE AM BEISPIEL DER RAPS- UND SOJAVERARBEITUNG (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7569, German Association of Agricultural Economists (GEWISOLA).
  26. Sparke, Kai & Menrad, Klaus, 2007. "DIMENSIONEN DER VERBRAUCHERRESONANZ BEI DER NEUPRODUKTBEURTEILUNG VON LEBENSMITTELN (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7611, German Association of Agricultural Economists (GEWISOLA).
  27. Menrad, Klaus & Gabriel, Andreas, 2007. "National Innovation Systems in Horticulture in Germany and the Netherlands," Conference Papers 62000, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  28. Reitmeier, Daniela & Menrad, Klaus, 2006. "Co-Existence Costs Under German Regulation - Case Studies Of Bt Maize," Conference Papers 91329, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  29. Sparke, Kai & Menrad, Klaus, 2006. "Cross-European and functional food related consumer segmentation for new product development," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10084, European Association of Agricultural Economists.
  30. Hirzinger, Tobias & Menrad, Klaus, 2006. "Implementation Of The Eu Legislation Concerning Genetically Modified Organisms In The German Food And Feed Industry," Conference Papers 91132, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  31. Menrad, Klaus, 2006. "Stoffliche Nutzung Nachwachsender Rohstoffe - Markt Und Verbraucherakzeptanz," Conference Papers 91138, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  32. Sparke, Kai & Menrad, Klaus, 2006. "Lebensmittelkonsumstil Als Segmentierungsansatz Fur Verbraucherpraferenzen Gegenuber Innovativen Lebensmittelprodukten," 46th Annual Conference, Giessen, Germany, October 4-6, 2006 14960, German Association of Agricultural Economists (GEWISOLA).
  33. Hirzinger, Tobias & Menrad, Klaus, 2006. "Konsequenzen Der Weltweit Zunehmenden Verbreitung Gentechnisch Veränderter Pflanzen In Der Lebens- Und Futtermittelproduktion In Deutschland," 46th Annual Conference, Giessen, Germany, October 4-6, 2006 14964, German Association of Agricultural Economists (GEWISOLA).
  34. Hirzinger, Tobias & Menrad, Klaus, 2005. "EFFECTS OF THE REGULATION (EC) No 1829/2003 and 1830/2003 ON THE FOOD INDUSTRY IN GERMANY," Conference Papers 91120, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  35. Reitmeier, Daniela & Menrad, Klaus & Gomez-Barbero, Manuel & Angevin, F. & Messean, A. & Rodriguez-Cerezo, Emilio, 2005. "Economic Effects Of Co-Existence Measures In Maize Crop And Seed Production - A Case Study Of France," Conference Papers 91124, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  36. Menrad, Klaus, 2004. "The Regulatory Regime And Its Impact On Innovation Activities In Agro-Food Biotechnology In The Eu And Usa," Conference Papers 91014, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  37. Menrad, Klaus & Blind, Knut, 2004. "The Impact Of Regulation On The Development Of New Products In The Food Industry," Conference Papers 91013, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
  38. Menrad, Klaus, 2004. "Employment In Biotechnology In Germany," Conference Papers 91012, University of Weihenstephan-Triesdorf, Straubing Centre of Science.

Articles

  1. Gamel, Johannes & Bauer, Andreas & Decker, Thomas & Menrad, Klaus, 2022. "Financing wind energy projects: An extended theory of planned behavior approach to explain private households’ wind energy investment intentions in Germany," Renewable Energy, Elsevier, vol. 182(C), pages 592-601.
  2. Andreas Niedermeier & Agnes Emberger‐Klein & Klaus Menrad, 2021. "Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1823-1838, May.
  3. Florian Felix Klein & Agnes Emberger-Klein & Klaus Menrad, 2020. "Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic," Sustainability, MDPI, vol. 12(2), pages 1-20, January.
  4. Daniel Berki-Kiss & Klaus Menrad, 2019. "Consumer Preferences of Sustainability Labeled Cut Roses in Germany," Sustainability, MDPI, vol. 11(12), pages 1-19, June.
  5. Robert Baumhof & Thomas Decker & Klaus Menrad, 2019. "A Comparative Analysis of House Owners in Need of Energy Efficiency Measures but with Different Intentions," Energies, MDPI, vol. 12(12), pages 1-19, June.
  6. Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Lang, Hannes, 2018. "Determinants for the adoption of green electricity by German SMEs – An empirical examination," Energy Policy, Elsevier, vol. 123(C), pages 533-543.
  7. Langer, Katharina & Decker, Thomas & Menrad, Klaus, 2017. "Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance?," Renewable Energy, Elsevier, vol. 112(C), pages 63-73.
  8. A. Gabriel & V. Bitsch & K. Menrad, 2017. "Feasibility-Oriented Application of System Analysis in SMEs-The Cybernetic Approach of VSM Applied to Horticultural Retail Companies in Germany," Systemic Practice and Action Research, Springer, vol. 30(2), pages 145-172, April.
  9. Agnes Emberger‐Klein & Marina Zapilko & Klaus Menrad, 2016. "Consumers’ Preference Heterogeneity for GM and Organic Food Products in Germany," Agribusiness, John Wiley & Sons, Ltd., vol. 32(2), pages 203-221, April.
  10. Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Decker, Thomas, 2016. "Adoption of green electricity by small- and medium-sized enterprises in Germany," Renewable and Sustainable Energy Reviews, Elsevier, vol. 59(C), pages 1185-1194.
  11. Emberger-Klein, Agnes & Menrad, Klaus & Heider, Dominik, 2016. "Determinants of Consumers’ Willingness-to-pay for Fairly-produced, Locally Grown Dairy Products," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 65(02), June.
  12. Langer, Katharina & Decker, Thomas & Roosen, Jutta & Menrad, Klaus, 2016. "A qualitative analysis to understand the acceptance of wind energy in Bavaria," Renewable and Sustainable Energy Reviews, Elsevier, vol. 64(C), pages 248-259.
  13. Decker, Thomas & Menrad, Klaus, 2015. "House owners' perceptions and factors influencing their choice of specific heating systems in Germany," Energy Policy, Elsevier, vol. 85(C), pages 150-161.
  14. Andreas Gabriel & Klaus Menrad, 2015. "Cost of Coexistence of GM and Non‐GM Products in the Food Supply Chains of Rapeseed Oil and Maize Starch in Germany," Agribusiness, John Wiley & Sons, Ltd., vol. 31(4), pages 472-490, October.
  15. Lemmerer, Andreas & Zapilko, Marina & Menrad, Klaus, 2015. "Senior Management’s Influence on New Product Development Projects and Firm Performance in Small and Medium-Sized Food Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(4), pages 1-16, November.
  16. Gabriel Andreas & Menrad Klaus, 2014. "The Costs of GM and Non-GM Co-existence in Processed Food Systems – Demonstrated for the Cases of the German Supply Chains of Chocolate and Frozen Pizza," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 12(1), pages 141-158, January.
  17. Hertel, M. & Menrad, K., 2014. "Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen – Eine Kausaluntersuchung am Beispiel der Gartenbaubranche," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
  18. Gabriel, Andreas & Menrad, Klaus, 2013. "Segmentation of Customers of Horticultural Non-food Products in Southern Germany," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 62(03), pages 1-11, August.
  19. Klein, A. & Zapilko, M. & Menrad, K. & Gabriel, A., 2010. "Consumer Acceptance of Genetically Modified Rapeseed-Oil – A Discrete-Choice-Experiment," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45, March.
  20. Klaus Menrad & Andreas Gabriel, 2009. "National innovation systems in horticulture in Germany and the Netherlands," International Journal of Public Policy, Inderscience Enterprises Ltd, vol. 4(6), pages 479-494.
  21. Marina Zapilko & Sandra Feigl & Klaus Menrad & Tobias Hirzinger, 2009. "Economic Consequences of GMO Traceability in the EU Food and Feed Industry," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 2(1), pages 81-112.
  22. Klaus Menrad & Daniela Reitmeier, 2008. "Assessing economic effects: Co-existence of genetically modified maize in agriculture in France and Germany," Science and Public Policy, Oxford University Press, vol. 35(2), pages 107-119, March.
  23. Hirzinger, T. & Menrad, K. & Bez, J., 2008. "Organisation und Bewertung des Quality Managements bei der Herstellung gentechnikfreier Produkte am Beispiel der Raps- und Sojaverarbeitung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
  24. Sparke, K. & Menrad, K., 2008. "Dimensionen der Verbraucherresonanz bei der Neuproduktbeurteilung von Lebensmitteln," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
  25. Hirzinger, T. & Menrad, K., 2007. "Konsequenzen der weltweit zunehmenden Verbreitung gentechnisch veränderter Pflanzen in der Nahrungs- und Futtermittelproduktion in Deutschland," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 42, March.
  26. Thomas Decker & Klaus Menrad & Stefan Berenz & Robert Wagner, 2007. "Regulation and innovation in biogas technology in selected European countries," International Journal of Public Policy, Inderscience Enterprises Ltd, vol. 2(1/2), pages 89-108.
  27. Sparke, K. & Menrad, K., 2007. "Lebensmittelkonsumstil als Segmentierungsansatz für Verbraucherpräferenzen gegenüber innovativen Lebensmittelprodukten," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 42, March.
  28. Klaus Menrad, 2007. "Transatlantic conflict over agro-food biotechnology," Science and Public Policy, Oxford University Press, vol. 34(1), pages 70-73, February.
  29. Klaus Menrad & Rainer Frietsch, 2006. "Zukünftige Ausstrahlung der Biotechnologie auf die Beschäftigung in Deutschland," Schmollers Jahrbuch : Journal of Applied Social Science Studies / Zeitschrift für Wirtschafts- und Sozialwissenschaften, Duncker & Humblot, Berlin, vol. 126(1), pages 83-107.
  30. Menrad, K., 2004. "Innovations in the food industry in Germany," Research Policy, Elsevier, vol. 33(6-7), pages 845-878, September.
  31. Menrad, Klaus, 2001. "Innovations at the Borderline of Food, Nutrition and Health in Germany - A Systems' Theory Approach," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(06), pages 1-11.
  32. Menrad, K., 2001. "Strategien zur Verbesserung der Innovationsfähigkeit kleiner und mittelständischer Unternehmen des produzierenden Ernährungsgewerbe," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 37.
  33. Menrad, Klaus, 2000. "Markt und Marketing von funktionellen Lebensmitteln," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 49(08).

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 13 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-AGR: Agricultural Economics (5) 2009-09-19 2010-07-10 2010-07-10 2013-09-28 2016-02-04. Author is listed
  2. NEP-DCM: Discrete Choice Models (3) 2009-09-19 2013-05-05 2018-09-17
  3. NEP-ENE: Energy Economics (3) 2010-07-10 2016-02-04 2016-10-30
  4. NEP-GER: German Papers (3) 2011-10-15 2013-09-28 2021-11-08
  5. NEP-MKT: Marketing (3) 2009-09-19 2010-07-10 2013-05-05
  6. NEP-ENV: Environmental Economics (2) 2016-02-04 2018-11-26
  7. NEP-CIS: Confederation of Independent States (1) 2016-10-30

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