Report NEP-MKT-2010-07-10This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Afzal, Sarwat, 2009. "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper 23642, University Library of Munich, Germany.
- Zapilko, Marina & Klein, Agnes & Menrad, Klaus, 2009. "Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil," Conference Papers 91302, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
- Chi, Feng & Yang, Nathan, 2010. "Twitter in Congress: Outreach vs Transparency," MPRA Paper 23597, University Library of Munich, Germany, revised 22 Jun 2010.
- Fatmawati Zifa & Jorn Altmann, 2010. "An Empirically Validated Framework for Limiting Free-Riding in P2P Networks Through the Use of Social Network Information," TEMEP Discussion Papers 201060, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jun 2010.