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Consumer acceptance of an EU/non-EU label of origin of beef: an analysis of attribute attendance in a discrete choice experiment

Author

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  • Lagerkvist, Carl Johan
  • Hess, Sebastian

Abstract

This paper reports on consumer acceptance of an EU/non-EU label of origin instead of a specific country of origin denomination. Data from a discrete choice experiment were analysed for attribute attendance using a Generalised Linear Random Effects Panel Model with Logistic Link function. The results indicated that the propensity to choose EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided. Interaction effects were found between number of quality cues and price level. The direct effect of price outweighed the influence of more information, and the amount of information in itself was not enough to grant choice. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination differed. Cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing choice of the EU/non-EU denomination of origin.

Suggested Citation

  • Lagerkvist, Carl Johan & Hess, Sebastian, 2014. "Consumer acceptance of an EU/non-EU label of origin of beef: an analysis of attribute attendance in a discrete choice experiment," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182744, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae14:182744
    DOI: 10.22004/ag.econ.182744
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    File URL: http://ageconsearch.umn.edu/record/182744/files/Lagerkvist-Consumer_acceptance_of_an_EUnon-EU_label_of_origin_of_beef-167_a.pdf
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    References listed on IDEAS

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    1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1), pages 1-16.
    2. Ivo A. van der Lans & Koert van Ittersum & Antonella De Cicco, 2001. "The role of the region of origin and EU certificates of origin in consumer evaluation of food products," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 451-478, December.
    3. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
    4. Alan Fernihough, 2011. "Simple logit and probit marginal effects in R," Working Papers 201122, School of Economics, University College Dublin.
    5. Frode Alfnes, 2004. "Stated preferences for imported and hormone-treated beef: application of a mixed logit model," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 31(1), pages 19-37, March.
    6. Hole, Arne Risa, 2011. "A discrete choice model with endogenous attribute attendance," Economics Letters, Elsevier, vol. 110(3), pages 203-205, March.
    7. Van Ittersum, Koert & Pennings, Joost M.E. & Wansink, Brian & van Trijp, Hans C.M., 2007. "The validity of attribute-importance measurement: A review," Journal of Business Research, Elsevier, vol. 60(11), pages 1177-1190, November.
    8. Kemp, Katherine & Insch, Andrea & Holdsworth, David K. & Knight, John G., 2010. "Food miles: Do UK consumers actually care?," Food Policy, Elsevier, vol. 35(6), pages 504-513, December.
    9. Swait, Joffre & Ben-Akiva, Moshe, 1987. "Incorporating random constraints in discrete models of choice set generation," Transportation Research Part B: Methodological, Elsevier, vol. 21(2), pages 91-102, April.
    10. Luomala, Harri T., 2007. "Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices," Journal of Business Research, Elsevier, vol. 60(2), pages 122-129, February.
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    Cited by:

    1. Klink, Jeanette & Nina, Langen, 2015. "Are animal welfare aspects of relevance in consumers’ purchase decision," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206246, International European Forum on System Dynamics and Innovation in Food Networks.

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    Consumer/Household Economics;

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