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Nudge to be Green? The Influence of Social Comparison on Consumers' Consumption Behaviors: A Case Study of Green Takeaway Packaging

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  • Han, Fei
  • Zhou, Jiehong
  • Yan, Zhen
  • Yin, Shijiu

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  • Han, Fei & Zhou, Jiehong & Yan, Zhen & Yin, Shijiu, 2022. "Nudge to be Green? The Influence of Social Comparison on Consumers' Consumption Behaviors: A Case Study of Green Takeaway Packaging," 2024 Annual Meeting, July 28-30, New Orleans, LA 322228, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:322228
    DOI: 10.22004/ag.econ.322228
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