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International licensing of branded food products


  • Dennis R. Henderson

    (Department of Agricultural Economics, The Ohio State University)

  • Ian M. Sheldon

    (Department of Agricultural Economics, The Ohio State University)


This article presents an analysis of the strategic motivation for firms to license production and sale of their branded products overseas. First, the article documents the incidence of international brand-name licensing of food products, focussing on licenses from the US to foreign firms (outbound), production and marketing by US firms under license from overseas firms (inbound), and third-country licensing. Second, the economic incentives for a firm to offer outbound and|or accept inbound licensing are discussed, and third, the commercial considerations relevant to establishing terms of an international licensing agreement are examined. © 1992 John Wiley & Sons, Inc.

Suggested Citation

  • Dennis R. Henderson & Ian M. Sheldon, 1992. "International licensing of branded food products," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 399-412.
  • Handle: RePEc:wly:agribz:v:8:y:1992:i:5:p:399-412
    DOI: 10.1002/1520-6297(199209)8:5<399::AID-AGR2720080502>3.0.CO;2-W

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    References listed on IDEAS

    1. Fudenberg, Drew & Tirole, Jean, 1989. "Noncooperative game theory for industrial organization: An introduction and overview," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 5, pages 259-327, Elsevier.
    2. Henderson, Dennis R. & Sheldon, Ian M., 1991. "The Importance Of And Economic Motivation For The International Licensing Of Branded Food And Related Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(1), pages 1-8, February.
    3. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives For The International Licensing Of Branded Food And Related Products," 1990 Annual meeting, August 5-8, Vancouver, Canada 270873, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Oliver E. Williamson (ed.), 1990. "Industrial Organization," Books, Edward Elgar Publishing, number 593.
    5. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives for the International Licensing of Branded Food and Related Products," Occasional Papers 233054, Regional Research Project NC-194: Organization and Performance of World Food Systems.
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    Cited by:

    1. repec:ags:uersfr:266156 is not listed on IDEAS
    2. repec:mth:jas888:v:6:y:2018:i:2:p:17-34 is not listed on IDEAS
    3. Henderson, Dennis R. & Handy, Charles & Neff, Steven A., 1997. "Globalization of the Processed Foods Market," Agricultural Economics Reports 262044, United States Department of Agriculture, Economic Research Service.

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