IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v8y1992i5p399-412.html
   My bibliography  Save this article

International licensing of branded food products

Author

Listed:
  • Dennis R. Henderson

    (Department of Agricultural Economics, The Ohio State University)

  • Ian M. Sheldon

    (Department of Agricultural Economics, The Ohio State University)

Abstract

This article presents an analysis of the strategic motivation for firms to license production and sale of their branded products overseas. First, the article documents the incidence of international brand-name licensing of food products, focussing on licenses from the US to foreign firms (outbound), production and marketing by US firms under license from overseas firms (inbound), and third-country licensing. Second, the economic incentives for a firm to offer outbound and|or accept inbound licensing are discussed, and third, the commercial considerations relevant to establishing terms of an international licensing agreement are examined. © 1992 John Wiley & Sons, Inc.

Suggested Citation

  • Dennis R. Henderson & Ian M. Sheldon, 1992. "International licensing of branded food products," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 399-412.
  • Handle: RePEc:wly:agribz:v:8:y:1992:i:5:p:399-412
    DOI: 10.1002/1520-6297(199209)8:5<399::AID-AGR2720080502>3.0.CO;2-W
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Fudenberg, Drew & Tirole, Jean, 1989. "Noncooperative game theory for industrial organization: An introduction and overview," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 5, pages 259-327, Elsevier.
    2. Henderson, Dennis R. & Sheldon, Ian M., 1991. "The Importance Of And Economic Motivation For The International Licensing Of Branded Food And Related Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(1), pages 1-8, February.
    3. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives For The International Licensing Of Branded Food And Related Products," 1990 Annual meeting, August 5-8, Vancouver, Canada 270873, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Oliver E. Williamson (ed.), 1990. "Industrial Organization," Books, Edward Elgar Publishing, number 593.
    5. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives for the International Licensing of Branded Food and Related Products," Occasional Papers 233054, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:ags:uersfr:266156 is not listed on IDEAS
    2. repec:mth:jas888:v:6:y:2018:i:2:p:17-34 is not listed on IDEAS
    3. Henderson, Dennis R. & Handy, Charles & Neff, Steven A., 1997. "Globalization of the Processed Foods Market," Agricultural Economics Reports 262044, United States Department of Agriculture, Economic Research Service.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:8:y:1992:i:5:p:399-412. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley Content Delivery). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.