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Motives for the International Licensing of Branded Food and Related Products

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  • Sheldon, Ian M.
  • Henderson, Dennis R.

Abstract

Given initial empirical observations of international licensing of, food and beer brands, this paper presents a simple game-theoretic model of the motives for licensing. In a situation of complete information, the model suggests that imperfect competition in overseas markets may be an important determinant of a branded product licensing equilibrium, whilst incomplete information about incumbent firms' payoffs and strategies and also repetition of the game may generate a sequence of unsuccessful entry followed by licensing.

Suggested Citation

  • Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives for the International Licensing of Branded Food and Related Products," Occasional Papers 233054, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    • Handle: RePEc:ags:nc194o:233054
    DOI: 10.22004/ag.econ.233054
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    References listed on IDEAS

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    1. Salop, Steven C, 1979. "Strategic Entry Deterrence," American Economic Review, American Economic Association, vol. 69(2), pages 335-338, May.
    2. Gallini, Nancy T, 1984. "Deterrence by Market Sharing: A Strategic Incentive for Licensing," American Economic Review, American Economic Association, vol. 74(5), pages 931-941, December.
    3. Michael L. Katz & Carl Shapiro, 1985. "On the Licensing of Innovations," RAND Journal of Economics, The RAND Corporation, vol. 16(4), pages 504-520, Winter.
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    Cited by:

    1. Dennis R. Henderson & Ian M. Sheldon, 1992. "International licensing of branded food products," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 399-412.
    2. Henderson, Dennis R. & Sheldon, Ian M., 1991. "The Importance Of And Economic Motivation For The International Licensing Of Branded Food And Related Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(01), pages 1-8, February.
    3. Sheldon, Ian M. & McCorriston, Steve, 1990. "Imperfect Competition and Strategic Trade Policy in the Food Industries," Occasional Papers 232833, Regional Research Project NC-194: Organization and Performance of World Food Systems.

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