Competing supplies of olive oil in the German market: An application of multinomial logit models
Germany consumers are shown to differentiate their use of olive oil by country-of-origin, with Spain, Italy, and Greece being important competing suppliers. Effects of demographics, product characteristics, and information sources impact the probability of buying olive oil by origin. Multinomial logit models are estimated and used to show the gains (or loses), and point to the important role of promotions to Spain's olive oil. The importance of these variables are ranked for each country and Odds Ratios are used to compare the relatives gains among the major suppliers. [EconLit citations: Q130, Q180]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 393-406, 2003.
Volume (Year): 19 (2003)
Issue (Month): 3 ()
|Contact details of provider:|| Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. " Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 175-87, September.
When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:19:y:2003:i:3:p:393-406. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.