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Country-of-Origin Labeling for Uruguayan Beef


  • Perez, Lautaro
  • Boland, Michael A.
  • Schroeder, Ted C.


The objective of this research is to identify Chilean consumer attitudes towards COO (Country-of-Origin) labeling, determine the importance of COO, and identify consumers who are most likely to buy COO-labeled beef products from Uruguay. The results suggest that age, number of children at home, whether the interviewee was the primary person responsible for meal selection, and whether interviewees purchased beef from different countries were significant determinants of whether a Chilean interviewee regarded COO as important. Age, income level, beef purchase frequency, and homemaker were significant determinants of whether an interviewee would purchase COO-labeled beef from Uruguay. These results suggest that COO is not a particularly important variable to consumers surveyed in this study.

Suggested Citation

  • Perez, Lautaro & Boland, Michael A. & Schroeder, Ted C., 2003. "Country-of-Origin Labeling for Uruguayan Beef," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 6(04).
  • Handle: RePEc:ags:ifaamr:34383

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    References listed on IDEAS

    1. Loureiro, Maria L. & Umberger, Wendy J., 2002. "Estimating Consumer Willingness-To-Pay For Country Of-Origin-Labels For Beef Products," 2002 Annual meeting, July 28-31, Long Beach, CA 19745, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
    3. R. B. Y. Kim & J. Unterschultz & M. Veeman & P. Jelen, 1997. "Analysis of the Korean beef market: A study of hotel buyers' perspectives of beef imports from three major sources," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 445-455.
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