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Digital or Innovative: understanding “Digital Literacy – Practice – Innovative Work Behavior” Chain

Author

Listed:
  • Pilav-Velić Amila

    (PhD, Associate Professor, School of Economics and Business, University of Sarajevo; Address: Trg oslobođenja Alija Izetbegović 1, Sarajevo, B&H)

  • Černe Matej

    (PhD, Associate Professor, School of Economics and Business, University of Ljubljana)

  • Trkman Peter

    (PhD, Full Professor, School of Economics and Business, University of Ljubljana)

  • Wong Sut I

    (PhD, Full Professor and Head of Department, Department of Communication and Culture, BI Norwegian Business School)

  • Abaz Anela Kadić

    (MA, Centre for Development Evaluation and Social Science Research)

Abstract

Digital transformation has put tremendous pressure on employees to innovate with the use of information technology (IT). This paper explores the extent to which digital literacy and personal innovativeness contribute to individual’s innovative work behavior (IWB). To test our hypotheses, we apply double bootstrapping chained mediation analyses paired with relative importance analysis on a dataset collected from employees (N = 167) in a pharmaceutical company. The results showed the existence of a double-mediation chain whereby digital practices and attitude toward digitalized innovation mediate the positive relationship between digital literacy and IWB. Surprisingly, said chain was not supported for personally innovative individuals, indicating that digital literacy plays a relatively more important role in stimulating attitudes toward digitalized innovation and IWB. Our findings add further specificity to research on digital natives and may help organizations understand the role of digital literacy and personal innovativeness in organizationally-relevant outcomes, such as IWB.

Suggested Citation

  • Pilav-Velić Amila & Černe Matej & Trkman Peter & Wong Sut I & Abaz Anela Kadić, 2021. "Digital or Innovative: understanding “Digital Literacy – Practice – Innovative Work Behavior” Chain," South East European Journal of Economics and Business, Sciendo, vol. 16(1), pages 107-119, June.
    • Handle: RePEc:vrs:seejeb:v:16:y:2021:i:1:p:107-119:n:4
    DOI: 10.2478/jeb-2021-0009
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    References listed on IDEAS

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    1. Almasri Ammar, 2022. "The Users’ Behavioral Intention to use Mobile Health-Tech Application to Prevent the Spreading of Coronavirus," South East European Journal of Economics and Business, Sciendo, vol. 17(2), pages 18-33, December.

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