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How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

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  • Rebecca Ratner
  • Dilip Soman
  • Gal Zauberman
  • Dan Ariely
  • Ziv Carmon
  • Punam Keller
  • B. Kim
  • Fern Lin
  • Selin Malkoc
  • Deborah Small
  • Klaus Wertenbroch

Abstract

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  • Rebecca Ratner & Dilip Soman & Gal Zauberman & Dan Ariely & Ziv Carmon & Punam Keller & B. Kim & Fern Lin & Selin Malkoc & Deborah Small & Klaus Wertenbroch, 2008. "How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention," Marketing Letters, Springer, vol. 19(3), pages 383-397, December.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:383-397
    DOI: 10.1007/s11002-008-9044-3
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    References listed on IDEAS

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    13. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
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    16. Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
    17. Soman, Dilip, 2001. "Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 460-474, March.
    18. Richard H. Thaler & Cass R. Sunstein, 2023. "Libertarian paternalism," Chapters, in: Cass R. Sunstein & Lucia A. Reisch (ed.), Research Handbook on Nudges and Society, chapter 1, pages 10-16, Edward Elgar Publishing.
    19. Carmon, Ziv & Wertenbroch, Klaus & Zeelenberg, Marcel, 2003. "Option Attachment: When Deliberating Makes Choosing Feel Like Losing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(1), pages 15-29, June.
    20. Small, Deborah A. & Loewenstein, George & Slovic, Paul, 2007. "Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims," Organizational Behavior and Human Decision Processes, Elsevier, vol. 102(2), pages 143-153, March.
    21. Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 90-98, June.
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    Cited by:

    1. Payne, Collin R. & Niculescu, Mihai, 2012. "Social Meaning in Supermarkets as a Direct Route to Improve Parents’ Fruit and Vegetable Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-14, April.
    2. Maria Pollai & Erik Hoelzl & Flavia Possas, 2010. "Consumption-related emotions over time: Fit between prediction and experience," Marketing Letters, Springer, vol. 21(4), pages 397-411, December.
    3. Shari De Baets & Dilek Önkal & Wasim Ahmed, 2022. "Do Risky Scenarios Affect Forecasts of Savings and Expenses?," Forecasting, MDPI, vol. 4(1), pages 1-28, February.
    4. Asensio, Omar Isaac & Delmas, Magali A., 2016. "The dynamics of behavior change: Evidence from energy conservation," Journal of Economic Behavior & Organization, Elsevier, vol. 126(PA), pages 196-212.
    5. Ashwani Monga & Haipeng (Allan) Chen & Michael Tsiros & Mona Srivastava, 2012. "How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias," Marketing Letters, Springer, vol. 23(1), pages 31-45, March.
    6. Braganza, Oliver, 2022. "Market paternalism: Do people really want to be nudged towards consumption?," ifso working paper series 23, University of Duisburg-Essen, Institute for Socioeconomics (ifso).
    7. Haiyang Yang & Ziv Carmon & Barbara Kahn & Anup Malani & Janet Schwartz & Kevin Volpp & Brian Wansink, 2012. "The Hot–Cold Decision Triangle: A framework for healthier choices," Marketing Letters, Springer, vol. 23(2), pages 457-472, June.
    8. Raphael Thomadsen & Robert P. Rooderkerk & On Amir & Neeraj Arora & Bryan Bollinger & Karsten Hansen & Leslie John & Wendy Liu & Aner Sela & Vishal Singh & K. Sudhir & Wendy Wood, 2018. "How Context Affects Choice," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 3-14, March.
    9. Victoria Campbell-Arvai & Joseph Arvai, 2015. "The promise of asymmetric interventions for addressing risks to environmental systems," Environment Systems and Decisions, Springer, vol. 35(4), pages 472-482, December.
    10. Jessica Wisdom & Julie S. Downs & George Loewenstein, 2010. "Promoting Healthy Choices: Information versus Convenience," American Economic Journal: Applied Economics, American Economic Association, vol. 2(2), pages 164-178, April.
    11. Conen, Wieteke & Schippers, Johannes Jan & Schulze Buschoff, Karin, 2016. "Self-employed without personnel between freedom and insecurity," WSI Studies 05, The Institute of Economic and Social Research (WSI), Hans Böckler Foundation.
    12. Kelly Green & Lauren Chenarides, 2020. "Using a Sensory Learning Framework to Design Effective Curricula: Evidence from Indigenous Nutrition Education Programs," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    13. Irene Scopelliti & H. Lauren Min & Erin McCormick & Karim S. Kassam & Carey K. Morewedge, 2018. "Individual Differences in Correspondence Bias: Measurement, Consequences, and Correction of Biased Interpersonal Attributions," Management Science, INFORMS, vol. 64(4), pages 1879-1910, April.

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