Pricing Strategies and Residential Property Selling Prices
Research on many consumer goods has indicated that pricing strategies may influence perceptions of quality. Whether such perceptions exist for large assets like real estate, which may therefore allow strategies to influence selling prices is the subject of this study. Large high-rise centrally-located condominium data is used to test whether asking prices are an indicator of value to buyers.
Volume (Year): 2 (1987)
Issue (Month): 1 ()
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- J. Douglas McConnell, 1968. "An Experimental Examination of the Price-Quality Relationship," The Journal of Business, University of Chicago Press, vol. 41, pages 439-439.