Herausforderungen beim Pricing im Multi-Channel-Retailing: Identifikation von Lösungsansätzen unter besonderer Berücksichtigung der Nachfragersicht
[Pricing challenges in multi-channel retailing: Identification of approaches with special consideration of the demand perspective]
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References listed on IDEAS
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More about this item
Keywords
Conjoint-Analyse; Multi-Channel-Pricing; Multi-Channel-Retailing; Pricing;All these keywords.
JEL classification:
- D4 - Microeconomics - - Market Structure, Pricing, and Design
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2018-12-24 (German Papers)
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