IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i17p9494-d620463.html
   My bibliography  Save this article

Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model

Author

Listed:
  • Yi-Ping Chang

    (Department of Business Administration, Ming Chuan University, Taipei 111, Taiwan
    Division of Nephrology, Taoyuan Branch of Taipei Veterans General Hospital, Taoyuan 330, Taiwan)

  • Hsiu-Hua Hu

    (Department of International Business, Ming Chuan University, Taipei 111, Taiwan)

  • Chih-Ming Lin

    (Department of Healthcare Information and Management, Ming Chuan University, Taoyuan 333, Taiwan)

Abstract

Adopting social identity theory, this study examined the process linking the relations between internal corporate social responsibility (InCSR), work engagement, and turnover intention by focusing on the mediating influence of organizational identification and the moderating role of perceived corporate hypocrisy. Data were obtained from 311 medical staff (excluding supervisors and managers) of a public regional teaching hospital in Taiwan. The results revealed that employees are more dedicated to work and less inclined to leave the firm if they perceive that InCSR is implemented within the firm. However, if an employee perceives corporate hypocrisy of inconsistency between communication and actual actions, it may have the opposite effect on employees. Likewise, the higher the level of perceived corporate hypocrisy, the lesser the positive effect of InCSR on employee behavior. Finally, the implications, limitations, and suggestions for future research were discussed.

Suggested Citation

  • Yi-Ping Chang & Hsiu-Hua Hu & Chih-Ming Lin, 2021. "Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9494-:d:620463
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/17/9494/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/17/9494/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Richa Chaudhary, 2017. "Corporate social responsibility and employee engagement: can CSR help in redressing the engagement gap?," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(2), pages 323-338, June.
    2. Ciprian Obrad & Vasile Gherheș, 2018. "A Human Resources Perspective on Responsible Corporate Behavior. Case Study: The Multinational Companies in Western Romania," Sustainability, MDPI, vol. 10(3), pages 1-15, March.
    3. Sergio Pérez & Samuel Fernández-Salinero & Gabriela Topa, 2018. "Sustainability in Organizations: Perceptions of Corporate Social Responsibility and Spanish Employees’ Attitudes and Behaviors," Sustainability, MDPI, vol. 10(10), pages 1-15, September.
    4. Mariam Farooq & Omer Farooq & Walid Cheffi, 2019. "How Do Employees Respond to the CSR Initiatives of their Organizations: Empirical Evidence from Developing Countries," Sustainability, MDPI, vol. 11(9), pages 1-14, May.
    5. Chang, Hsihui & Cheng, Mei-Ai & Das, Somnath, 2004. "Hospital ownership and operating efficiency: Evidence from Taiwan," European Journal of Operational Research, Elsevier, vol. 159(2), pages 513-527, December.
    6. Kenneth De Roeck & Assâad El Akremi & Valérie Swaen, 2016. "Consistency Matters! How and When Does Corporate Social Responsibility Affect Employees’ Organizational Identification?," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1141-1168, November.
    7. Wilmar Schaufeli & Marisa Salanova & Vicente González-romá & Arnold Bakker, 2002. "The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach," Journal of Happiness Studies, Springer, vol. 3(1), pages 71-92, March.
    8. Ilkhanizadeh, Shiva & Karatepe, Osman M., 2017. "An examination of the consequences of corporate social responsibility in the airline industry: Work engagement, career satisfaction, and voice behavior," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 8-17.
    9. François Maon & Joëlle Vanhamme & Kenneth Roeck & Adam Lindgreen & Valérie Swaen, 2019. "The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes," Post-Print hal-02509320, HAL.
    10. Jinsoo Choi & Young Woo Sohn & Suran Lee, 2020. "The Effect of Corporate Social Responsibility on Employees’ Organizational Citizenship Behavior: A Moderated Mediation Model of Grit and Meaning Orientation," Sustainability, MDPI, vol. 12(13), pages 1-14, July.
    11. Sehar Zulfiqar & Rabeea Sadaf & József Popp & Jolita Vveinhardt & Domicián Máté, 2019. "An Examination of Corporate Social Responsibility and Employee Behavior: The Case of Pakistan," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    12. Qing Miao & Jun Zhou, 2020. "Corporate Hypocrisy and Counterproductive Work Behavior: A Moderated Mediation Model of Organizational Identification and Perceived Importance of CSR," Sustainability, MDPI, vol. 12(5), pages 1-20, March.
    13. Jean-Pascal Gond & Valérie Swaen & Assâad El Akremi, 2011. "The Human Resources Contribution to Responsible Leadership: An Exploration of the CSR-HR Interface," Post-Print halshs-00738192, HAL.
    14. Heung-Jun Jung & Mohammad Ali, 2017. "Corporate Social Responsibility, Organizational Justice and Positive Employee Attitudes: In the Context of Korean Employment Relations," Sustainability, MDPI, vol. 9(11), pages 1-24, October.
    15. Singhapakdi, Anusorn & Lee, Dong-Jin & Sirgy, M. Joseph & Senasu, Kalayanee, 2015. "The impact of incongruity between an organization's CSR orientation and its employees' CSR orientation on employees' quality of work life," Journal of Business Research, Elsevier, vol. 68(1), pages 60-66.
    16. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    17. Joep P. Cornelissen, 2006. "Metaphor and the Dynamics of Knowledge in Organization Theory: A Case Study of the Organizational Identity Metaphor," Journal of Management Studies, Wiley Blackwell, vol. 43(4), pages 683-709, June.
    18. Jean-Pascal Gond & Jacques Igalens & Valérie Swaen & Assâad El Akremi, 2011. "The Human Resources Contribution to Responsible Leadership: An Exploration of the CSR–HR Interface," Journal of Business Ethics, Springer, vol. 98(1), pages 115-132, January.
    19. Francesco Rosati & Roberta Costa & Armando Calabrese & Esben Rahbek Gjerdrum Pedersen, 2018. "Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1306-1319, November.
    20. Arli, Denni & Grace, Anthony & Palmer, Janet & Pham, Cuong, 2017. "Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 139-145.
    21. Golob, Urša & Podnar, Klement, 2021. "Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains," Journal of Business Research, Elsevier, vol. 131(C), pages 664-672.
    22. Babu, Nishat & De Roeck, Kenneth & Raineri, Nicolas, 2020. "Hypocritical organizations: Implications for employee social responsibility," Journal of Business Research, Elsevier, vol. 114(C), pages 376-384.
    23. Hanna Kim & Won-Moo Hur & Junsang Yeo, 2015. "Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation," Sustainability, MDPI, vol. 7(4), pages 1-12, March.
    24. Iffat Rasool & Ansir Rajput, 2017. "The Impact of Perceived Internal Corporate Social Responsibility on Organizational Citizenship Behavior: A Micro-Perspective Analysis," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 181-201, March.
    25. Glavas, Ante & Kelley, Ken, 2014. "The Effects of Perceived Corporate Social Responsibility on Employee Attitudes," Business Ethics Quarterly, Cambridge University Press, vol. 24(2), pages 165-202, April.
    26. Won‐Moo Hur & Tae‐Won Moon & Wook‐Hee Choi, 2019. "When are internal and external corporate social responsibility initiatives amplified? Employee engagement in corporate social responsibility initiatives on prosocial and proactive behaviors," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 849-858, July.
    27. Ante Glavas & Lindsey Godwin, 2013. "Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification," Journal of Business Ethics, Springer, vol. 114(1), pages 15-27, April.
    28. Abraham Carmeli & Gershon Gilat & David A. Waldman, 2007. "The Role of Perceived Organizational Performance in Organizational Identification, Adjustment and Job Performance," Journal of Management Studies, Wiley Blackwell, vol. 44(6), pages 972-992, September.
    29. Sadaf Iqbal & Tahir Farid & Jianhong Ma & Amira Khattak & Mohammad Nurunnabi, 2018. "The Impact of Authentic Leadership on Organizational Citizenship Behaviours and the Mediating Role of Corporate Social Responsibility in the Banking Sector of Pakistan," Sustainability, MDPI, vol. 10(7), pages 1-11, June.
    30. Cathy Sheehan & Tse Leng Tham & Peter Holland & Brian Cooper, 2019. "Psychological contract fulfilment, engagement and nurse professional turnover intention," International Journal of Manpower, Emerald Group Publishing Limited, vol. 40(1), pages 2-16, January.
    31. Alfes, Kerstin & Shantz, Amanda & Truss, Catherine & Soane, Emma, 2013. "The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model," LSE Research Online Documents on Economics 42345, London School of Economics and Political Science, LSE Library.
    32. Hae-Ryong Kim & Moonkyu Lee & Hyoung-Tark Lee & Na-Min Kim, 2010. "Corporate Social Responsibility and Employee–Company Identification," Journal of Business Ethics, Springer, vol. 95(4), pages 557-569, September.
    33. J.P. Gond & J. Igalens & V. Swaen & A. El Akremi, 2011. "The human resources contribution to responsible leadership : an exploration of the CSR-HR interface," Post-Print hal-00798471, HAL.
    34. Adam Lindgreen & François Maon & Kenneth de Roeck & Valérie Swaen & Joëlle Vanhamme, 2019. "The dark side of stakeholder reactions to corporate social responsibility: Tensions and micro-level undesirable outcomes," Post-Print hal-02116076, HAL.
    35. Jean-Pascal Gond & Assâad El Akremi & Valérie Swaen & Nishat Babu, 2017. "The psychological microfoundations of corporate social responsibility: A person-centric systematic review," Post-Print halshs-01698534, HAL.
    36. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    37. Deborah E. Rupp & Ruodan Shao & Daniel P. Skarlicki & E. Layne Paddock & Tae-Yeol Kim & Thierry Nadisic, 2018. "Corporate Social Responsibility and Employee Engagement : The Moderating Role of CSR-Specific Relative Autonomy and Individualism," Post-Print hal-02312131, HAL.
    38. Alhouti, Sarah & Johnson, Catherine M. & Holloway, Betsy Bugg, 2016. "Corporate social responsibility authenticity: Investigating its antecedents and outcomes," Journal of Business Research, Elsevier, vol. 69(3), pages 1242-1249.
    39. Anthony D. Miyazaki & Dhruv Grewal & Ronald C. Goodstein, 2005. "The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 146-153, June.
    40. Bluedorn, Allen C., 1982. "Managing turnover strategically," Business Horizons, Elsevier, vol. 25(2), pages 6-12.
    41. Su-Yol Lee & Yong Won Seo, 2017. "Corporate Social Responsibility Motive Attribution by Service Employees in the Parcel Logistics Industry as a Moderator between CSR Perception and Organizational Effectiveness," Sustainability, MDPI, vol. 9(3), pages 1-13, February.
    42. Lea Rutishauser & Anna Sender, 2019. "Effect of Team-Member Exchange on Turnover Intention: A Cross-Cultural Perspective on a Selected Aspect of Employee Engagement," International Studies of Management & Organization, Taylor & Francis Journals, vol. 49(1), pages 43-62, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rudy M. Ramdhan & Daniel Kisahwan & Alex Winarno & Deni Hermana, 2022. "Internal Corporate Social Responsibility as a Microfoundation of Employee Well-Being and Job Performance," Sustainability, MDPI, vol. 14(15), pages 1-15, July.
    2. Sheikh Raheel Manzoor & Atif Ullah & Rezwan Ullah & Afraseyab Khattak & Heesup Han & Sunghoon Yoo, 2023. "Micro CSR intervention towards employee behavioral and attitudinal outcomes: a parallel mediation model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    3. Afshin Omidi & Cinzia Dal Zotto, 2022. "Socially Responsible Human Resource Management: A Systematic Literature Review and Research Agenda," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    4. Mohammad Alnehabi & Al-Baraa Abdulrahman Al-Mekhlafi, 2023. "The Association between Corporate Social Responsibility, Employee Performance, and Turnover Intention Moderated by Organizational Identification and Commitment," Sustainability, MDPI, vol. 15(19), pages 1-25, September.
    5. Chen-Yueh Chen & Ya-Lun Chou & Chun-Shih Lee, 2021. "Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility," Sustainability, MDPI, vol. 13(22), pages 1-10, November.
    6. Saheli Goswami & Gargi Bhaduri, 2023. "Communicating Moral Responsibility: Stakeholder Capitalism, Types, and Perceptions," Sustainability, MDPI, vol. 15(5), pages 1-17, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    2. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    3. Bonnie Simpson & Jennifer L. Robertson & Katherine White, 2020. "How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal," Journal of Business Ethics, Springer, vol. 166(2), pages 331-350, October.
    4. Zhe Zhang & Juan Wang & Ming Jia, 2022. "Multilevel Examination of How and When Socially Responsible Human Resource Management Improves the Well-Being of Employees," Journal of Business Ethics, Springer, vol. 176(1), pages 55-71, February.
    5. Qing Miao & Jun Zhou, 2020. "Corporate Hypocrisy and Counterproductive Work Behavior: A Moderated Mediation Model of Organizational Identification and Perceived Importance of CSR," Sustainability, MDPI, vol. 12(5), pages 1-20, March.
    6. Mehran Nejati & Azadeh Shafaei, 2023. "Why do employees respond differently to corporate social responsibility? A study of substantive and symbolic corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2066-2080, July.
    7. Tahir Farid & Sadaf Iqbal & Jianhong Ma & Sandra Castro-González & Amira Khattak & Muhammad Khalil Khan, 2019. "Employees’ Perceptions of CSR, Work Engagement, and Organizational Citizenship Behavior: The Mediating Effects of Organizational Justice," IJERPH, MDPI, vol. 16(10), pages 1-16, May.
    8. Won‐Moo Hur & Tae‐Won Moon & Han‐Geun Lee, 2018. "Employee engagement in CSR initiatives and customer‐directed counterproductive work behavior (CWB): The mediating roles of organizational civility norms and job calling," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1087-1098, November.
    9. María Garrido‐Ruso & Beatriz Aibar‐Guzmán, 2022. "The moderating effect of contextual factors and employees' demographic features on the relationship between CSR and work‐related attitudes: A meta‐analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1839-1854, September.
    10. Juan Wang & Zhe Zhang & Ming Jia, 2020. "Echoes of Corporate Social Responsibility: How and When Does CSR Influence Employees’ Promotive and Prohibitive Voices?," Journal of Business Ethics, Springer, vol. 167(2), pages 253-269, November.
    11. Ranya Saeed Alhmoudi & Sanjay Kumar Singh & Francesco Caputo & Teresa Riso & Francesca Iandolo, 2022. "Corporate social responsibility and innovative work behavior: Is it a matter of perceptions?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 2030-2037, November.
    12. Castaldo, Sandro & Ciacci, Andrea & Penco, Lara, 2023. "Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    13. Erhan Boğan & Bekir Bora Dedeoğlu, 2020. "Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2342-2353, September.
    14. Tiina Onkila & Bhavesh Sarna, 2022. "A systematic literature review on employee relations with CSR: State of art and future research agenda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 435-447, March.
    15. Sophie Lythreatis & Ahmed Mohammed Sayed Mostafa & Xiaojun Wang, 2019. "Participative Leadership and Organizational Identification in SMEs in the MENA Region: Testing the Roles of CSR Perceptions and Pride in Membership," Journal of Business Ethics, Springer, vol. 156(3), pages 635-650, May.
    16. Hans Jaich, 2022. "Linking environmental management and employees' organizational identification: The mediating role of environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 305-315, March.
    17. Heung-Jun Jung & Mohammad Ali, 2017. "Corporate Social Responsibility, Organizational Justice and Positive Employee Attitudes: In the Context of Korean Employment Relations," Sustainability, MDPI, vol. 9(11), pages 1-24, October.
    18. Sabrina Scheidler & Laura Marie Edinger-Schons & Jelena Spanjol & Jan Wieseke, 2019. "Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms," Journal of Business Ethics, Springer, vol. 157(2), pages 339-358, June.
    19. Wioleta Kucharska, 2020. "Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
    20. Bilal Afsar & Basheer Al‐Ghazali & Waheed Umrani, 2020. "Retracted: Corporate social responsibility, work meaningfulness, and employee engagement: The joint moderating effects of incremental moral belief and moral identity centrality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1264-1278, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9494-:d:620463. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.