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Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains

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  • Golob, Urša
  • Podnar, Klement

Abstract

In recent years, corporate social responsibility (CSR) has become an important aspect of corporate marketing that underpins an organisation’s social connectedness and responsiveness. This study focused on how perceived internal CSR affects employees’ life satisfaction and the role of mediating variables, such as job satisfaction and corporate identification. The results indicate that perceived internal CSR has an indirect effect on life satisfaction through its effects on job satisfaction. It also affects job satisfaction via organisational identification. Accordingly, CSR activities have a particularly important role in employees’ lives at work and beyond, pointing to the potential of (ethical) corporate marketing to expand its influence beyond employees’ work lives.

Suggested Citation

  • Golob, Urša & Podnar, Klement, 2021. "Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains," Journal of Business Research, Elsevier, vol. 131(C), pages 664-672.
    • Handle: RePEc:eee:jbrese:v:131:y:2021:i:c:p:664-672
    DOI: 10.1016/j.jbusres.2021.01.048
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    References listed on IDEAS

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    2. Tong Sheng & Bingquan Fang & Xiaoqian Lu & Xingheng Shi & Chaohai Shen & Xiaolan Zhou, 2022. "The Relationship between Corporate Social Responsibility, Global Investment, and Equity Incentives," Sustainability, MDPI, vol. 14(23), pages 1-27, December.
    3. Marc Ohana & Ghulam Murtaza & Inam ul Haq & Esraa Al-Shatti & Zhang Chi, 2024. "Why and When can CSR toward Employees Lead to Cyberloafing? The Role of Workplace Boredom and Moral Disengagement," Journal of Business Ethics, Springer, vol. 189(1), pages 133-148, January.
    4. Paula Anzola-Román & Teresa Garcia-Marco & Ferdaous Zouaghi, 2024. "The Influence of CSR Orientation on Innovative Performance: Is the Effect Conditioned to the Implementation of Organizational Practices?," Journal of Business Ethics, Springer, vol. 190(1), pages 261-278, February.
    5. Yi-Ping Chang & Hsiu-Hua Hu & Chih-Ming Lin, 2021. "Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    6. Mourad Mansour & Mohammed Abdulrazzaq Alaghbari & Baligh Beshr & Basheer M. Al-Ghazali, 2023. "Perceived CSR on Career Satisfaction: A Moderated Mediation Model of Cultural Orientation (Collectivism and Masculinity) and Organisational Pride," Sustainability, MDPI, vol. 15(6), pages 1-20, March.

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