IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v161y2023ics0148296323001674.html
   My bibliography  Save this article

The perceived CSR-innovative behavior conundrum: Towards unlocking the socio-emotional black box

Author

Listed:
  • Pasricha, Palvi
  • Nivedhitha, K.S.
  • Raghuvanshi, Juhi

Abstract

Though perceived Corporate Social Responsibility (CSR) has been linked to various employee outcomes in prior studies, its impact on the innovative behavior of employees, and more specifically the socio-emotional underpinnings of this impact have remained inadequately explored. In view of this, drawing on the Affective Events Theory (AET), the current study investigates into the role of organizational pride and affective commitment as potential mediators and empathy as a potential moderator influencing the relationship between perceived CSR and employee innovative behavior. Results of structural equation modeling, bootstrapping and PROCESS applied on three-wave, time-lagged multi-source (self and peer-reported) data (N = 270) from employees belonging to renewable energy organizations in India, reveal that: perceived CSR is positively related to employee innovative behavior; organizational pride and affective commitment, each partially mediate the relationship between perceived CSR and innovative behavior; interestingly, taken together, organizational pride and affective commitment sequentially mediate the relationship between perceived CSR and employee innovative behavior, and that’s a full mediation; beyond these mediations is the pronounced impact of empathy, which is found to moderate the indirect effect of perceived CSR on employee innovative behavior, such that the impact of perceived CSR on innovative behavior through organizational pride and affective commitment is stronger when employees hold high levels of empathy. Accordingly, the study puts forth crucial implications for theory and specifically practitioners facing the current tough times. It lastly suggests directions for future research.

Suggested Citation

  • Pasricha, Palvi & Nivedhitha, K.S. & Raghuvanshi, Juhi, 2023. "The perceived CSR-innovative behavior conundrum: Towards unlocking the socio-emotional black box," Journal of Business Research, Elsevier, vol. 161(C).
    • Handle: RePEc:eee:jbrese:v:161:y:2023:i:c:s0148296323001674
    DOI: 10.1016/j.jbusres.2023.113809
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296323001674
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.113809?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Seunghee Im & Yang Woon Chung, 2018. "Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    2. Chieh-Peng Lin & Nyan-Myau Lyau & Yuan-Hui Tsai & Wen-Yung Chen & Chou-Kang Chiu, 2010. "Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors," Journal of Business Ethics, Springer, vol. 95(3), pages 357-372, September.
    3. Xueming Luo & Shuili Du, 2015. "Exploring the relationship between corporate social responsibility and firm innovation," Marketing Letters, Springer, vol. 26(4), pages 703-714, December.
    4. Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
    5. Owais Nazir & Jamid Ul Islam, 2020. "Influence of CSR-specific activities on work engagement and employees’ innovative work behaviour: an empirical investigation," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(24), pages 3054-3072, December.
    6. S. Hansen & Benjamin Dunford & Alan Boss & R. Boss & Ingo Angermeier, 2011. "Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective," Journal of Business Ethics, Springer, vol. 102(1), pages 29-45, August.
    7. Eaint Yadanar Oo & Heajung Jung & In-Jo Park, 2018. "Psychological Factors Linking Perceived CSR to OCB: The Role of Organizational Pride, Collectivism, and Person–Organization Fit," Sustainability, MDPI, vol. 10(7), pages 1-16, July.
    8. Arménio Rego & Susana Leal & Miguel Cunha & Jorge Faria & Carlos Pinho, 2010. "How the Perceptions of Five Dimensions of Corporate Citizenship and Their Inter-Inconsistencies Predict Affective Commitment," Journal of Business Ethics, Springer, vol. 94(1), pages 107-127, June.
    9. Tyler, Tom R. & Blader, Steven L., 2002. "Autonomous vs. comparative status: Must we be better than others to feel good about ourselves?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(1), pages 813-838, September.
    10. Van de Ven, Andrew R., 1986. "Central Problems in the Management of Innovation," Agricultural Research Policy Seminar 139708, University of Minnesota Extension.
    11. Carolina Serrano Archimi & Emmanuelle Reynaud & Hina Mahboob Yasin & Zeeshan Ahmed Bhatti, 2018. "How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust," Post-Print hal-03510847, HAL.
    12. Andrew H. Van de Ven, 1986. "Central Problems in the Management of Innovation," Management Science, INFORMS, vol. 32(5), pages 590-607, May.
    13. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    14. Inyong Shin & Won-Moo Hur & Seongho Kang, 2016. "Employees’ Perceptions of Corporate Social Responsibility and Job Performance: A Sequential Mediation Model," Sustainability, MDPI, vol. 8(5), pages 1-12, May.
    15. Glavas, Ante & Kelley, Ken, 2014. "The Effects of Perceived Corporate Social Responsibility on Employee Attitudes," Business Ethics Quarterly, Cambridge University Press, vol. 24(2), pages 165-202, April.
    16. Abraham Carmeli & Ashler Tishler, 2004. "The relationships between intangible organizational elements and organizational performance," Strategic Management Journal, Wiley Blackwell, vol. 25(13), pages 1257-1278, December.
    17. Meghan A. Thornton & Deborah E. Rupp, 2016. "The Joint Effects of Justice Climate, Group Moral Identity, and Corporate Social Responsibility on the Prosocial and Deviant Behaviors of Groups," Journal of Business Ethics, Springer, vol. 137(4), pages 677-697, September.
    18. Jean-Pascal Gond & Assâad El Akremi & Valérie Swaen & Nishat Babu, 2017. "The psychological microfoundations of corporate social responsibility: A person-centric systematic review," Post-Print halshs-01698534, HAL.
    19. Pavlos Vlachos & Nikolaos Panagopoulos & Adam Rapp, 2013. "Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic Leadership," Journal of Business Ethics, Springer, vol. 118(3), pages 577-588, December.
    20. Sean Valentine & Gary Fleischman, 2008. "Ethics Programs, Perceived Corporate Social Responsibility and Job Satisfaction," Journal of Business Ethics, Springer, vol. 77(2), pages 159-172, January.
    21. Marcus Wagner, 2010. "Corporate Social Performance and Innovation with High Social Benefits: A Quantitative Analysis," Journal of Business Ethics, Springer, vol. 94(4), pages 581-594, July.
    22. He, Hongwei & Harris, Lloyd, 2020. "The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy," Journal of Business Research, Elsevier, vol. 116(C), pages 176-182.
    23. Kenneth De Roeck & Assâad El Akremi & Valérie Swaen, 2016. "Consistency Matters! How and When Does Corporate Social Responsibility Affect Employees’ Organizational Identification?," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1141-1168, November.
    24. Carolina Serrano Archimi & Emmanuelle Reynaud & Hina Mahboob Yasin & Zeeshan Ahmed Bhatti, 2018. "How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust," Journal of Business Ethics, Springer, vol. 151(4), pages 907-921, September.
    25. Sophie Lythreatis & Ahmed Mohammed Sayed Mostafa & Xiaojun Wang, 2019. "Participative Leadership and Organizational Identification in SMEs in the MENA Region: Testing the Roles of CSR Perceptions and Pride in Membership," Journal of Business Ethics, Springer, vol. 156(3), pages 635-650, May.
    26. Ante Glavas & Lindsey Godwin, 2013. "Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification," Journal of Business Ethics, Springer, vol. 114(1), pages 15-27, April.
    27. Lee, Eun Mi & Park, Seong-Yeon & Lee, Hyun Jung, 2013. "Employee perception of CSR activities: Its antecedents and consequences," Journal of Business Research, Elsevier, vol. 66(10), pages 1716-1724.
    28. Srinivas Subbarao Pasumarti & Manoj Kumar & Pooja K. Singh, 2022. "HR practices, affective commitment and creative task performance: a review and futuristic research agenda," International Journal of Human Resources Development and Management, Inderscience Enterprises Ltd, vol. 22(1/2), pages 56-74.
    29. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print halshs-01365817, HAL.
    30. Won-Moo Hur & Tae-Won Moon & Sung-Hoon Ko, 2018. "How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation," Journal of Business Ethics, Springer, vol. 153(3), pages 629-644, December.
    31. Verhaert, Griet A. & Van den Poel, Dirk, 2011. "Empathy as added value in predicting donation behavior," Journal of Business Research, Elsevier, vol. 64(12), pages 1288-1295.
    32. K de Roeck & Valérie Swaen & Assâad El Akremi, 2016. "Consistency matters! How and when does Corporate Social Responsibility affect employees’ organizational identification? Journal of Management Studies," Post-Print halshs-01520879, HAL.
    33. Santhosh Manimegalai & Rupashree Baral, 2018. "Examining the mediating role of organizational trust in the relationship between CSR practices and job outcomes," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(3), pages 433-447, September.
    34. Carolina Serrano-Archimi & Emmanuelle Reynaud & Hina Mahboob Yasin & Zeeshan Ahmed Bhatti, 2018. "How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust," Post-Print hal-01796415, HAL.
    35. Shuili Du & C. B. Bhattacharya & Sankar Sen, 2011. "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier," Management Science, INFORMS, vol. 57(9), pages 1528-1545, March.
    36. Svetlana Holt & Joan Marques, 2012. "Empathy in Leadership: Appropriate or Misplaced? An Empirical Study on a Topic that is Asking for Attention," Journal of Business Ethics, Springer, vol. 105(1), pages 95-105, January.
    37. Prisca Brosi & Matthias Spörrle & Isabell M. Welpe, 2018. "Do we work hard or are we just great? The effects of organizational pride due to effort and ability on proactive behavior," Business Research, Springer;German Academic Association for Business Research, vol. 11(2), pages 357-373, September.
    38. Beili Li & Xu Fan & Susana Álvarez-Otero & Muhammad Safdar Sial & Ubaldo Comite & Jacob Cherian & László Vasa, 2021. "CSR and Workplace Autonomy as Enablers of Workplace Innovation in SMEs through Employees: Extending the Boundary Conditions of Self-Determination Theory," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    39. Joerg Dietz & Emmanuelle Kleinlogel, 2014. "Wage Cuts and Managers’ Empathy: How a Positive Emotion Can Contribute to Positive Organizational Ethics in Difficult Times," Journal of Business Ethics, Springer, vol. 119(4), pages 461-472, February.
    40. Stefan Markovic & Oriol Iglesias & Jatinder Jit Singh & Vicenta Sierra, 2018. "How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality," Journal of Business Ethics, Springer, vol. 148(4), pages 721-740, April.
    41. Assâad El Akremi & Jean-Pascal Gond & Valérie Swaen & Kenneth de Roeck & Jacques Igalens, 2018. "How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale," Post-Print halshs-01520959, HAL.
    42. Qing Tian & Jennifer L. Robertson, 2019. "How and When Does Perceived CSR Affect Employees’ Engagement in Voluntary Pro-environmental Behavior?," Journal of Business Ethics, Springer, vol. 155(2), pages 399-412, March.
    43. Palvi Pasricha & Bindu Singh & Pratibha Verma, 2018. "Erratum to: Ethical Leadership, Organic Organizational Cultures and Corporate Social Responsibility: An Empirical Study in Social Enterprises," Journal of Business Ethics, Springer, vol. 151(4), pages 959-959, September.
    44. Jordi Surroca & Josep A. Tribó & Sandra Waddock, 2010. "Corporate responsibility and financial performance: the role of intangible resources," Strategic Management Journal, Wiley Blackwell, vol. 31(5), pages 463-490, May.
    45. Pedro Gaudêncio & Arnaldo Coelho & Neuza Ribeiro, 2019. "Impact of CSR perceptions on workers' innovative behaviour: exploring the social exchange process and the role of perceived external prestige," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 15(1/2), pages 151-173.
    46. Paul C. Godfrey & Craig B. Merrill & Jared M. Hansen, 2009. "The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis," Strategic Management Journal, Wiley Blackwell, vol. 30(4), pages 425-445, April.
    47. Palvi Pasricha & Bindu Singh & Pratibha Verma, 2018. "Ethical Leadership, Organic Organizational Cultures and Corporate Social Responsibility: An Empirical Study in Social Enterprises," Journal of Business Ethics, Springer, vol. 151(4), pages 941-958, September.
    48. Ali Raza & Muhammad Farrukh & Muhammad Khalid Iqbal & Muhammad Farhan & Yihua Wu, 2021. "Corporate social responsibility and employees' voluntary pro‐environmental behavior: The role of organizational pride and employee engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1104-1116, May.
    49. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print hal-01822315, HAL.
    50. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Paraskevi (Evi) Dekoulou & Anna Anastasopoulou & Panagiotis Trivellas, 2023. "Employee Performance Implications of CSR for Organizational Resilience in the Banking Industry: The Mediation Role of Psychological Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-20, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Juan Wang & Zhe Zhang & Ming Jia, 2020. "Echoes of Corporate Social Responsibility: How and When Does CSR Influence Employees’ Promotive and Prohibitive Voices?," Journal of Business Ethics, Springer, vol. 167(2), pages 253-269, November.
    2. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    3. Mark Anthony Camilleri, 2021. "The Employees’ State of Mind during COVID-19: A Self-Determination Theory Perspective," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
    4. Heung-Jun Jung & Mohammad Ali, 2017. "Corporate Social Responsibility, Organizational Justice and Positive Employee Attitudes: In the Context of Korean Employment Relations," Sustainability, MDPI, vol. 9(11), pages 1-24, October.
    5. Wójcik Piotr, 2018. "The business case for corporate social responsibility: A literature overview and integrative framework," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 121-148, March.
    6. Lin, Yi-Ting & Liu, Nien-Chi & Lin, Ji-Wei, 2022. "Firms’ adoption of CSR initiatives and employees’ organizational commitment: Organizational CSR climate and employees’ CSR-induced attributions as mediators," Journal of Business Research, Elsevier, vol. 140(C), pages 626-637.
    7. David A. Jones & Alexander Newman & Ruodan Shao & Fang Lee Cooke, 2019. "Advances in Employee-Focused Micro-Level Research on Corporate Social Responsibility: Situating New Contributions Within the Current State of the Literature," Journal of Business Ethics, Springer, vol. 157(2), pages 293-302, June.
    8. Paraskevi (Evi) Dekoulou & Anna Anastasopoulou & Panagiotis Trivellas, 2023. "Employee Performance Implications of CSR for Organizational Resilience in the Banking Industry: The Mediation Role of Psychological Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-20, August.
    9. Huynh Thi Thuy Giang & Luu Tien Dung, 2022. "The effect of internal corporate social responsibility practices on firm performance: the mediating role of employee intrapreneurial behaviour," Review of Managerial Science, Springer, vol. 16(4), pages 1035-1061, May.
    10. Won‐Moo Hur & Tae‐Won Moon & Han‐Geun Lee, 2018. "Employee engagement in CSR initiatives and customer‐directed counterproductive work behavior (CWB): The mediating roles of organizational civility norms and job calling," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1087-1098, November.
    11. Wenwen Zhao & Zhe Zhang, 2020. "How and When Does Corporate Giving Lead to Getting? An Investigation of the Relationship Between Corporate Philanthropy and Relative Competitive Performance from a Micro-process Perspective," Journal of Business Ethics, Springer, vol. 166(2), pages 425-440, October.
    12. Magda B. L. Donia & Sigalit Ronen & Carol-Ann Tetrault Sirsly & Silvia Bonaccio, 2019. "CSR by Any Other Name? The Differential Impact of Substantive and Symbolic CSR Attributions on Employee Outcomes," Journal of Business Ethics, Springer, vol. 157(2), pages 503-523, June.
    13. María Garrido‐Ruso & Beatriz Aibar‐Guzmán, 2022. "The moderating effect of contextual factors and employees' demographic features on the relationship between CSR and work‐related attitudes: A meta‐analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1839-1854, September.
    14. Golob, Urša & Podnar, Klement, 2021. "Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains," Journal of Business Research, Elsevier, vol. 131(C), pages 664-672.
    15. Zucheng Zhou & Ben Nanfeng Luo & Thomas Li‐Ping Tang, 2018. "Corporate Social Responsibility Excites ‘Exponential’ Positive Employee Engagement: The Matthew Effect in CSR and Sustainable Policy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 339-354, July.
    16. Khadija Bouraoui & Sonia Bensemmane & Marc Ohana, 2020. "Corporate Social Responsibility and Employees’ Affective Commitment: A Moderated Mediation Study," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    17. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
    18. Saskia Crucke & Marie Servaes & Tom Kluijtmans & Shana Mertens & Eveline Schollaert, 2022. "Linking environmentally‐specific transformational leadership and employees' green advocacy: The influence of leadership integrity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 406-420, March.
    19. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    20. Hans Jaich, 2022. "Linking environmental management and employees' organizational identification: The mediating role of environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 305-315, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:161:y:2023:i:c:s0148296323001674. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.