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Linking environmentally‐specific transformational leadership and employees' green advocacy: The influence of leadership integrity

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  • Saskia Crucke
  • Marie Servaes
  • Tom Kluijtmans
  • Shana Mertens
  • Eveline Schollaert

Abstract

Given the environmental challenges facing organizations, there is an increasing interest in how to stimulate the green behavior of employees. This study focuses on how leaders foster green advocacy, a specific category of green behavior that refers to influencing others to demonstrate green behavior by sharing environmental knowledge and discussing environmental issues. Our study, using a sample of 363 employees of a Belgian grocery retail company, provides valuable insights on the complex role of leaders in stimulating green advocacy. The results reveal that environmentally‐specific transformational leadership is positively related to employees' green advocacy. Our results further provide insights into the underlying mechanisms explaining this relationship, as we find that environmentally‐specific transformational leadership is indirectly related to employees' green advocacy through environmental CSR and organizational environmental support. Finally, leadership integrity is found to positively moderate the direct as well as the indirect relationship between environmentally‐specific transformational leadership and green advocacy.

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  • Saskia Crucke & Marie Servaes & Tom Kluijtmans & Shana Mertens & Eveline Schollaert, 2022. "Linking environmentally‐specific transformational leadership and employees' green advocacy: The influence of leadership integrity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 406-420, March.
    • Handle: RePEc:wly:corsem:v:29:y:2022:i:2:p:406-420
    DOI: 10.1002/csr.2208
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    Cited by:

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    2. Hsieh, Jung-Kuei, 2023. "The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    3. Wenhao Song & Jie Deng & Fangfang Zhang & Xuerong Peng & Xiangdong Jin, 2024. "Activating employee pro-environmental behavior in the workplace: the effects of environmental self-identity and behavioral integrity," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(8), pages 1-27, August.
    4. Dawei Wang & Li Wang & Chongyu Sun & Dan Wu & Wenxu Mao & Yixin Hu, 2023. "The relationship between perceived corporate environmental responsibility and employees' pro‐environmental behavior: A moderated serial mediation model," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2606-2622, September.

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