IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-02433-z.html
   My bibliography  Save this article

Micro CSR intervention towards employee behavioral and attitudinal outcomes: a parallel mediation model

Author

Listed:
  • Sheikh Raheel Manzoor

    (IQRA National University)

  • Atif Ullah

    (The University of Agriculture)

  • Rezwan Ullah

    (Beijing Institute of Technology)

  • Afraseyab Khattak

    (University of Agriculture)

  • Heesup Han

    (Sejong University)

  • Sunghoon Yoo

    (Audit Team, Hanmoo Convention (Oakwood Premier))

Abstract

The purpose of the study is to (a) examine the impact of perceived micro Corporate Social Responsibility (micro-CSR) on organizational (trust, justice, identification) and employee job-related behavioral and attitudinal outcomes, (b) measure the mediating influence of the organization, (justice, identification, trust) in an association among perceived micro-CSR and employee job-related behavioral and attitudinal outcomes and (c) conduct a meta-analysis about CSR and employee behavioral and attitudinal outcomes related studies. The theory of social exchange supports the parallel mediation model. Questionnaires were distributed among the senior and junior executives of cellular network companies in Pakistan. A total (n = 767) of usable questionnaires were returned cross-sectional, representing (a 92%) response rate. The collected data was first analyzed via factor analysis and measurement model estimation. A structural equation model (SEM) analyzed the parallel mediation model. Third, the PRISMA model was used to conduct a meta-analysis. The study found that perceived micro-CSR positively predicts organizational commitment and job satisfaction, whereas it negatively predicts counterproductive work behaviors (CWBs) and turnover intent. Second, it was found that the organizational (trust, justice, and identification) significantly mediates between perceived micro-CSR and commitment, satisfaction, and CWBs, whereas organization (trust, justice, and identification) insignificantly mediates between perceived micro-CSR and turnover intent. The parallel mediating framework shows that perceived CSR results in positive attitudes and behaviors. Our analysis thus offers concrete evidence encouraging businesses and administrators to be involved in CSR initiatives. The study is original, and the result of the study is valuable for all the stakeholders of business and management.

Suggested Citation

  • Sheikh Raheel Manzoor & Atif Ullah & Rezwan Ullah & Afraseyab Khattak & Heesup Han & Sunghoon Yoo, 2023. "Micro CSR intervention towards employee behavioral and attitudinal outcomes: a parallel mediation model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02433-z
    DOI: 10.1057/s41599-023-02433-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02433-z
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-02433-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Rabia Akram & Shahid Mahmood & Kanwal Iqbal Khan & Farwa Asghar, 2023. "Corporate social responsibility and job satisfaction: the mediating mechanism of supervisor fairness and moderating role of gratitude," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 14(1), pages 1-14.
    2. Hannah B. Love & Alyssa Stephens & Bailey K. Fosdick & Elizabeth Tofany & Ellen R. Fisher, 2022. "The impact of gender diversity on scientific research teams: a need to broaden and accelerate future research," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    3. Park, Jin Yong & Kim, Changju, 2023. "The role of organizational justice and social interaction in mitigating the negative effects of high-performance member retailers on strategic integration," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    4. Richard A. Bettis & Constance E. Helfat & J. Myles Shaver & Xiaoping Zhao & Audrey J. Murrell, 2016. "Revisiting the corporate social performance-financial performance link: A replication of Waddock and Graves," Strategic Management Journal, Wiley Blackwell, vol. 37(11), pages 2378-2388, November.
    5. Byung-Jik Kim & Mohammad Nurunnabi & Tae-Hyun Kim & Se-Youn Jung, 2018. "The Influence of Corporate Social Responsibility on Organizational Commitment: The Sequential Mediating Effect of Meaningfulness of Work and Perceived Organizational Support," Sustainability, MDPI, vol. 10(7), pages 1-16, June.
    6. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    7. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
    8. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    9. Yustinus Budi Hermanto & Veronika Agustini Srimulyani, 2022. "The Effects of Organizational Justice on Employee Performance Using Dimension of Organizational Citizenship Behavior as Mediation," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    10. Yun Hyeok Choi & Jae Kyu Myung & Jong Dae Kim, 2018. "The Effect of Employees’ Perceptions of CSR Activities on Employee Deviance: The Mediating Role of Anomie," Sustainability, MDPI, vol. 10(3), pages 1-20, February.
    11. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    12. Kenneth Roeck & Nathalie Delobbe, 2012. "Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory," Journal of Business Ethics, Springer, vol. 110(4), pages 397-412, November.
    13. Naveedullah Mulaessa & Hong Wang, 2017. "The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(1), pages 73-81, February.
    14. Benedikt Schnurr, 2022. "People in the United States judge the success of individuals from higher- versus lower-income families as less deserving," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
    15. Li Wang & Lay Hoon Ang & Fumeng Gao & Hazlina Abdul Halim, 2023. "The relationality of parts for narrative identity constitution in the corporate profile translations of China’s multinational corporations," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    16. Naveed Ahmad & Miklas Scholz & Muhammad Zulqarnain Arshad & Syed Khuram Ali Jafri & Raja Irfan Sabir & Waris Ali Khan & Heesup Han, 2021. "The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector of Pakistan," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    17. Flavio Boccia & Pasquale Sarnacchiaro, 2018. "The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 151-163, March.
    18. Rupp, Deborah E. & Wright, Patrick M. & Aryee, Samuel & Luo, Yadong, 2015. "Organizational Justice, Behavioral Ethics, and Corporate Social Responsibility: Finally the Three Shall Merge," Management and Organization Review, Cambridge University Press, vol. 11(1), pages 15-24, March.
    19. Kenneth De Roeck & François Maon, 2016. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Post-Print hal-01744792, HAL.
    20. Christopher C. Rosen & D. Lance Ferris & Douglas J. Brown & Yuanyi Chen & Ming Yan, 2014. "Perceptions of Organizational Politics: A Need Satisfaction Paradigm," Organization Science, INFORMS, vol. 25(4), pages 1026-1055, August.
    21. Jun-Chul Ha & Jun-Woo Lee, 2022. "Realization of a Sustainable High-Performance Organization through Procedural Justice: The Dual Mediating Role of Organizational Trust and Organizational Commitment," Sustainability, MDPI, vol. 14(3), pages 1-17, January.
    22. Fawad Ali & Maarif Sohail, 2018. "Effects of Corporate Social Responsibility on Consumer Purchase Intention," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(4), pages :477-491, December.
    23. Yi-Ping Chang & Hsiu-Hua Hu & Chih-Ming Lin, 2021. "Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    24. Assâad El Akremi & Jean-Pascal Gond & Valérie Swaen & Kenneth de Roeck & Jacques Igalens, 2018. "How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale," Post-Print halshs-01520959, HAL.
    25. Behrooz Gharleghi & Asghar Afshar Jahanshahi & Khaled Nawaser, 2018. "The Outcomes of Corporate Social Responsibility to Employees: Empirical Evidence from a Developing Country," Sustainability, MDPI, vol. 10(3), pages 1-15, March.
    26. Azlin Norhaini Mansor & Rosnita Abdullah & Khairul Azhar Jamaludin, 2021. "The influence of transformational leadership and teachers’ trust in principals on teachers’ working commitment," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-9, December.
    27. Velasco Vizcaíno, Franklin & Martin, Silvia L. & Cardenas, Juan J. & Cardenas, Marcelo, 2021. "Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities," Journal of Business Research, Elsevier, vol. 124(C), pages 538-546.
    28. Valeria Ciampa & Moritz Sirowatka & Sebastian C. Schuh & Franco Fraccaroli & Rolf Dick, 2021. "Ambivalent Identification as a Moderator of the Link Between Organizational Identification and Counterproductive Work Behaviors," Journal of Business Ethics, Springer, vol. 169(1), pages 119-134, February.
    29. Jean-Pascal Gond & Assâad El Akremi & Valérie Swaen & Nishat Babu, 2017. "The psychological microfoundations of corporate social responsibility: A person-centric systematic review," Post-Print halshs-01698534, HAL.
    30. Maayan Davidovitz & Nissim Cohen, 2022. "Alone in the campaign: Distrust in regulators and the coping of front‐line workers," Regulation & Governance, John Wiley & Sons, vol. 16(4), pages 1005-1021, October.
    31. Edina Molnár & Asif Mahmood & Naveed Ahmad & Amir Ikram & Shah Ali Murtaza, 2021. "The Interplay between Corporate Social Responsibility at Employee Level, Ethical Leadership, Quality of Work Life and Employee Pro-Environmental Behavior: The Case of Healthcare Organizations," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    32. Bilqees Ghani & Muhammad Zada & Khalid Rasheed Memon & Rezwan Ullah & Afraseyab Khattak & Heesup Han & Antonio Ariza-Montes & Luis Araya-Castillo, 2022. "Challenges and Strategies for Employee Retention in the Hospitality Industry: A Review," Sustainability, MDPI, vol. 14(5), pages 1-26, March.
    33. Michal Mozes & Zvi Josman & Eyal Yaniv, 2011. "Corporate social responsibility organizational identification and motivation," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(2), pages 310-325, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Castaldo, Sandro & Ciacci, Andrea & Penco, Lara, 2023. "Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Kenneth De Roeck & Omer Farooq, 2018. "Corporate Social Responsibility and Ethical Leadership: Investigating Their Interactive Effect on Employees’ Socially Responsible Behaviors," Journal of Business Ethics, Springer, vol. 151(4), pages 923-939, September.
    3. David A. Jones & Alexander Newman & Ruodan Shao & Fang Lee Cooke, 2019. "Advances in Employee-Focused Micro-Level Research on Corporate Social Responsibility: Situating New Contributions Within the Current State of the Literature," Journal of Business Ethics, Springer, vol. 157(2), pages 293-302, June.
    4. Heung-Jun Jung & Mohammad Ali, 2017. "Corporate Social Responsibility, Organizational Justice and Positive Employee Attitudes: In the Context of Korean Employment Relations," Sustainability, MDPI, vol. 9(11), pages 1-24, October.
    5. Sarah Desiree Schaefer & Peggy Cunningham & Sandra Diehl & Ralf Terlutter, 2024. "Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees: Organizational pride as a mediator," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2574-2587, May.
    6. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    7. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
    8. Paraskevi (Evi) Dekoulou & Anna Anastasopoulou & Panagiotis Trivellas, 2023. "Employee Performance Implications of CSR for Organizational Resilience in the Banking Industry: The Mediation Role of Psychological Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-20, August.
    9. Milica Slijepčević & Nevenka Popović Šević & Jelena Krstić & Tamara Rajić & Milan Ranković, 2024. "Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 16(8), pages 1-19, April.
    10. Xie, Jiangtao & Jain, Tanusree, 2024. "Unpacking micro-CSR through a computational literature review: An identity heterogeneity view of internal stakeholders," Journal of Business Research, Elsevier, vol. 172(C).
    11. Huy Quang Pham & Phuc Kien Vu, 2023. "Does Public Value Commitment Leadership and Corporate Social Responsibility Fuel Accountant’s Productivity During Covid-19 Pandemic and New Normal: A Case Study on Public Sector in Vietnam," Public Organization Review, Springer, vol. 23(2), pages 575-603, June.
    12. Marc Ohana & Ghulam Murtaza & Inam ul Haq & Esraa Al-Shatti & Zhang Chi, 2024. "Why and When can CSR toward Employees Lead to Cyberloafing? The Role of Workplace Boredom and Moral Disengagement," Journal of Business Ethics, Springer, vol. 189(1), pages 133-148, January.
    13. Khadija Bouraoui & Sonia Bensemmane & Marc Ohana, 2020. "Corporate Social Responsibility and Employees’ Affective Commitment: A Moderated Mediation Study," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    14. Juan Wang & Zhe Zhang & Ming Jia, 2020. "Echoes of Corporate Social Responsibility: How and When Does CSR Influence Employees’ Promotive and Prohibitive Voices?," Journal of Business Ethics, Springer, vol. 167(2), pages 253-269, November.
    15. Won‐Moo Hur & Tae‐Won Moon & Han‐Geun Lee, 2018. "Employee engagement in CSR initiatives and customer‐directed counterproductive work behavior (CWB): The mediating roles of organizational civility norms and job calling," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1087-1098, November.
    16. Tiina Onkila & Bhavesh Sarna, 2022. "A systematic literature review on employee relations with CSR: State of art and future research agenda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 435-447, March.
    17. Hans Jaich, 2022. "Linking environmental management and employees' organizational identification: The mediating role of environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 305-315, March.
    18. Zhe Zhang & Juan Wang & Ming Jia, 2022. "Multilevel Examination of How and When Socially Responsible Human Resource Management Improves the Well-Being of Employees," Journal of Business Ethics, Springer, vol. 176(1), pages 55-71, February.
    19. Won-Moo Hur & Tae-Won Moon & Sung-Hoon Ko, 2018. "How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation," Journal of Business Ethics, Springer, vol. 153(3), pages 629-644, December.
    20. Golob, Urša & Podnar, Klement, 2021. "Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains," Journal of Business Research, Elsevier, vol. 131(C), pages 664-672.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02433-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.