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The Impact of Perceived Internal Corporate Social Responsibility on Organizational Citizenship Behavior: A Micro-Perspective Analysis

Author

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  • Iffat Rasool

    (Capital University of Science and Technology, Islamabad)

  • Ansir Rajput

    (Capital University of Science and Technology, Islamabad)

Abstract

In the last few years, the trend of research on corporate social responsibility (CSR) has increased, but the question of how employees perceive internal CSR is ignored. The extent of CSR literature has mainly focused on macro concepts rather than micro concepts. The objective of this study was to investigate the impact of internal corporate social responsibility on employees’ behavior through their attitude as micro analysis. Therefore, the present study has explored the indirect mechanism of perceived internal corporate social responsibility and organizational citizenship behavior through sequential mediation of perceived organizational support and organizational trust that helps in attaining the desired organizational goals as organizational citizenship behavior

Suggested Citation

  • Iffat Rasool & Ansir Rajput, 2017. "The Impact of Perceived Internal Corporate Social Responsibility on Organizational Citizenship Behavior: A Micro-Perspective Analysis," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 181-201, March.
  • Handle: RePEc:bec:imsber:v:9:y:2017:i:1:p:181-201
    DOI: dx.doi.org/10.22547/BER/9.1.10
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    References listed on IDEAS

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    Cited by:

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    2. Changqin Yin & Yajun Zhang & Lu Lu, 2021. "Employee-Oriented CSR and Unethical Pro-Organizational Behavior: The Role of Perceived Insider Status and Ethical Climate Rules," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    3. Bruce Gashema, 2021. "Predicting innovative work behaviors through transformational leadership:The moderating role of corporate social responsibility," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(1), pages 69-84, January.
    4. Yi-Ping Chang & Hsiu-Hua Hu & Chih-Ming Lin, 2021. "Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    5. Xin Chen & Eric Hansen & Jianfeng Cai, 2023. "Synthesizing and comparing the different effects between internal and external corporate social responsibility perceptions and organizational citizenship behavior: A need theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1601-1614, July.
    6. Huynh Thi Thuy Giang & Luu Tien Dung, 2022. "The effect of internal corporate social responsibility practices on firm performance: the mediating role of employee intrapreneurial behaviour," Review of Managerial Science, Springer, vol. 16(4), pages 1035-1061, May.

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