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Ambiguity preference, social learning and adoption of soil testing and formula fertilization technology

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  • Wu, Haixia
  • Li, Jianping
  • Ge, Yan

Abstract

This paper explores the impact of ambiguity preference and social learning on farmers' new technology adoption. The results show that (1) Ambiguity preference has a significant impact on farmers adoption of soil testing and formula fertilization technology, and the influence of ambiguity preference on soil testing technology adoption is more significant than on formula fertilization technology. (2) The impacts of social learning on farmers' adoption of soil testing technology and formula fertilization technology are significantly positive. (3) The adoption possibility of soil testing and formula fertilization technology demonstrates heterogeneity in different levels of farmers' cognitive abilities and ages, which indicates that ambiguity preference and social learning could positively promote farmers' soil testing and formula fertilization technology adoption, and the impact of social learning in elder farmers are more obvious. Overall, this research provides a micro foundation and policy recommendations for household soil testing and formula fertilization technology promotion in rural China and sheds light upon how the government can formulate relevant policies to promote green environmental development.

Suggested Citation

  • Wu, Haixia & Li, Jianping & Ge, Yan, 2022. "Ambiguity preference, social learning and adoption of soil testing and formula fertilization technology," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    • Handle: RePEc:eee:tefoso:v:184:y:2022:i:c:s0040162522005583
    DOI: 10.1016/j.techfore.2022.122037
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    Cited by:

    1. Yuxuan Xu & Hongbin Liu & Jie Lyu & Ying Xue, 2022. "What Influences Farmers’ Adoption of Soil Testing and Formulated Fertilization Technology in Black Soil Areas? An Empirical Analysis Based on Logistic-ISM Model," IJERPH, MDPI, vol. 19(23), pages 1-24, November.
    2. Mai D. Quy & Dang T. Ha, 2023. "Pig Farmers’ Preferences for the Adoption of Good Animal Husbandry Practices in Vietnam: A Choice Experiment," Sustainability, MDPI, vol. 15(13), pages 1-14, July.
    3. Baozhi Li & Bin Guo & Qibiao Zhu & Ni Zhuo, 2023. "Impact of Technical Training and Personalized Information Support on Farmers’ Fertilization Behavior: Evidence from China," Sustainability, MDPI, vol. 15(11), pages 1-11, June.
    4. Hao Dong & Yang Zhang & Tianqing Chen & Juan Li, 2023. "Acceptance Intention and Behavioral Response to Soil-Testing Formula Fertilization Technology: An Empirical Study of Agricultural Land in Shaanxi Province," IJERPH, MDPI, vol. 20(2), pages 1-13, January.
    5. Leshan Yu & Yan Song & Haixia Wu & Hengtong Shi, 2023. "Credit Constraint, Interlinked Insurance and Credit Contract and Farmers’ Adoption of Innovative Seeds-Field Experiment of the Loess Plateau," Land, MDPI, vol. 12(2), pages 1-28, January.

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