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Acceptance Intention and Behavioral Response to Soil-Testing Formula Fertilization Technology: An Empirical Study of Agricultural Land in Shaanxi Province

Author

Listed:
  • Hao Dong

    (Institute of Land Engineering and Technology, Shaanxi Provincial Land Engineering Construction Group Co., Ltd., Xi’an 710075, China
    School of Management, Xi’an Jiaotong University, Xi’an 710049, China)

  • Yang Zhang

    (Institute of Land Engineering and Technology, Shaanxi Provincial Land Engineering Construction Group Co., Ltd., Xi’an 710075, China)

  • Tianqing Chen

    (Institute of Land Engineering and Technology, Shaanxi Provincial Land Engineering Construction Group Co., Ltd., Xi’an 710075, China)

  • Juan Li

    (Institute of Land Engineering and Technology, Shaanxi Provincial Land Engineering Construction Group Co., Ltd., Xi’an 710075, China)

Abstract

Soil-testing formula fertilization technology is a powerful tool for preserving arable land and ensuring food security. The purpose of this study was to investigate farmers’ acceptance intentions and behavioral responses to soil-testing formula fertilization technology. Based on the theory of planned behavior, this paper adopts the partial least squares structural equation modeling (PLS-SEM) method, with 295 farmers in the high-standard farmland project area of Shaanxi Province as samples. The research results show that attitude (ATT), subjective norms (SN), and perceived behavioral control (PBC) all had a significant positive influence on farmers’ behavioral intentions. The order of impact effects from large to small is ATT > SN > PBC. The ecological rationality of farmers, communication and demonstration between neighbors, and effective technical training, as well as consulting and guidance services, can better enhance farmers’ intentions to apply soil-testing formula fertilization technology. This study could help to provide references for policymaking to improve the adoption of soil-testing formula fertilization technology.

Suggested Citation

  • Hao Dong & Yang Zhang & Tianqing Chen & Juan Li, 2023. "Acceptance Intention and Behavioral Response to Soil-Testing Formula Fertilization Technology: An Empirical Study of Agricultural Land in Shaanxi Province," IJERPH, MDPI, vol. 20(2), pages 1-13, January.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:2:p:951-:d:1025448
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    References listed on IDEAS

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    Cited by:

    1. Baozhi Li & Bin Guo & Qibiao Zhu & Ni Zhuo, 2023. "Impact of Technical Training and Personalized Information Support on Farmers’ Fertilization Behavior: Evidence from China," Sustainability, MDPI, vol. 15(11), pages 1-11, June.
    2. Zhiyun Zhou & Haoling Liao & Hua Li, 2023. "The Symbiotic Mechanism of the Influence of Productive and Transactional Agricultural Social Services on the Use of Soil Testing and Formula Fertilization Technology by Tea Farmers," Agriculture, MDPI, vol. 13(9), pages 1-26, August.
    3. Hao Dong & Yang Zhang & Tianqing Chen, 2023. "A Study on Farmers’ Participation in Environmental Protection in the Context of Rural Revitalization: The Moderating Role of Policy Environment," IJERPH, MDPI, vol. 20(3), pages 1-13, January.

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