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Hybrid strategies as a strategic challenge -- the case of the German automotive industry


  • Proff, Heike


As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low costs and differentiation. There are both empirical and theoretical arguments for their use. The possibilities and limits of these strategies and their growing importance for different market segments are illustrated with reference to the German automotive industry.

Suggested Citation

  • Proff, Heike, 2000. "Hybrid strategies as a strategic challenge -- the case of the German automotive industry," Omega, Elsevier, vol. 28(5), pages 541-553, October.
  • Handle: RePEc:eee:jomega:v:28:y:2000:i:5:p:541-553

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    References listed on IDEAS

    1. Rao, Akshay R & Monroe, Kent B, 1996. "Causes and Consequences of Price Premiums," The Journal of Business, University of Chicago Press, vol. 69(4), pages 511-535, October.
    2. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-641, August.
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    Cited by:

    1. Eren Durmus Ozdemir & Saime Mecikoglu, 2016. "A Case Study on Performance Implications of Hybrid Strategy in Automotive Supplier Industry," International Business Research, Canadian Center of Science and Education, vol. 9(6), pages 31-43, June.
    2. Claver-Cortés, Enrique & Pertusa-Ortega, Eva M. & Molina-Azorín, José F., 2012. "Characteristics of organizational structure relating to hybrid competitive strategy: Implications for performance," Journal of Business Research, Elsevier, vol. 65(7), pages 993-1002.
    3. repec:spr:manint:v:54:y:2014:i:5:d:10.1007_s11575-014-0220-9 is not listed on IDEAS
    4. Proff, H., 2002. "Business unit strategies between regionalisation and globalisation," International Business Review, Elsevier, vol. 11(2), pages 231-250, April.
    5. Ahmed Agyapong & Kofi Amanor & Kofi Poku, 2016. "Antecedents To The Implementation Of Hybrid Strategy In A Dynamic Business Environment — An Econometric Analysis Of Business Decisions In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-24, December.
    6. Gnoni, M. G. & Iavagnilio, R. & Mossa, G. & Mummolo, G. & Di Leva, A., 2003. "Production planning of a multi-site manufacturing system by hybrid modelling: A case study from the automotive industry," International Journal of Production Economics, Elsevier, vol. 85(2), pages 251-262, August.
    7. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.


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