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He Application Of Cost, Differentiation And Hybrid Strategy In Business Operations: Will Hybrid Strategy Become The New Competitive Strategy?

Author

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  • Mas Bambang Baroto Author_Email: mbbaroto@ic.utm.my

    (International Business School (IBS),Universiti Teknologi Malaysia International Campus,Kuala Lumpur, Malaysia)

  • Muhammad Madi Bin Abdullah

    (International Business School (IBS),Universiti Teknologi Malaysia International Campus,Kuala Lumpur, Malaysia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Mas Bambang Baroto Author_Email: mbbaroto@ic.utm.my & Muhammad Madi Bin Abdullah, 2011. "He Application Of Cost, Differentiation And Hybrid Strategy In Business Operations: Will Hybrid Strategy Become The New Competitive Strategy?," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-261, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-261
    as

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    References listed on IDEAS

    as
    1. Proff, Heike, 2000. "Hybrid strategies as a strategic challenge -- the case of the German automotive industry," Omega, Elsevier, vol. 28(5), pages 541-553, October.
    2. Masoud Yasai-Ardekani & Paul C. Nystrom, 1996. "Designs for Environmental Scanning Systems: Tests of a Contingency Theory," Management Science, INFORMS, vol. 42(2), pages 187-204, February.
    3. Stanley F. Slater & Eric M. Olson, 2001. "Marketing's contribution to the implementation of business strategy: an empirical analysis," Strategic Management Journal, Wiley Blackwell, vol. 22(11), pages 1055-1067, November.
    4. Yiannis E. Spanos & George Zaralis & Spyros Lioukas, 2004. "Strategy and industry effects on profitability: evidence from Greece," Strategic Management Journal, Wiley Blackwell, vol. 25(2), pages 139-165, February.
    5. Sashi, C. M. & Stern, Louis W., 1995. "Product differentiation and market performance in producer goods industries," Journal of Business Research, Elsevier, vol. 33(2), pages 115-127, June.
    6. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Cost leadership strategy; differentiation strategy; single strategy; hybrid strategy;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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