He Application Of Cost, Differentiation And Hybrid Strategy In Business Operations: Will Hybrid Strategy Become The New Competitive Strategy?
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References listed on IDEAS
- Sashi, C. M. & Stern, Louis W., 1995. "Product differentiation and market performance in producer goods industries," Journal of Business Research, Elsevier, vol. 33(2), pages 115-127, June.
- Masoud Yasai-Ardekani & Paul C. Nystrom, 1996. "Designs for Environmental Scanning Systems: Tests of a Contingency Theory," Management Science, INFORMS, vol. 42(2), pages 187-204, February.
- Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
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KeywordsCost leadership strategy; differentiation strategy; single strategy; hybrid strategy;
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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