He Application Of Cost, Differentiation And Hybrid Strategy In Business Operations: Will Hybrid Strategy Become The New Competitive Strategy?
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|Date of creation:||Mar 2011|
|Date of revision:|
|Publication status:||Published in 2nd ICBER 2011 Proceeding, March 2011|
|Contact details of provider:|| Web page: http://www.internationalconference.com.my/proceeding.htm|
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- Sashi, C. M. & Stern, Louis W., 1995. "Product differentiation and market performance in producer goods industries," Journal of Business Research, Elsevier, vol. 33(2), pages 115-127, June.
- Masoud Yasai-Ardekani & Paul C. Nystrom, 1996. "Designs for Environmental Scanning Systems: Tests of a Contingency Theory," Management Science, INFORMS, vol. 42(2), pages 187-204, February.
- Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
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